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- 14 Jan
How to Make an Effective Testimonial Video: A Step-by-Step Guide
By now, we are all aware that videos in marketing are highly effective. But, you may not know that there are a number of different types of marketing videos you can use. And each type has a specific focus, intent and funnel application.
One Highly Effective Application for Video is for Testimonials
Testimonial videos are a type of marketing videos that are perfect for the decision stage of the buyer’s journey. It is at this very point when prospects are aware of and want to solve a problem. And now they are looking for information to help them make up their minds. Help them begin to choose you.
An effective testimonial video can be the final push that sends them through your sales funnel. We know through research that fully 82% of people conduct research online prior to making a purchase decision. So shouldn’t you learn how to make an effective testimonial video? You can at MarketingProfs.com
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- 12 Jan
How Social Media Has Changed The Way Business Operates
from Jeff Bullas’ Blog
Throught the years, marketing has taken a number of shifts. But, with the rise of social media, the entire world of business has changed significantly. And not just for B2C sellers. B2B marketing is being increasingly impacted as well.So, How Has Social Media Changed Business?
There are a number of ways social media has changed business today. For one, it offers businesses different approaches and channels to market their products. And through organic or paid targeting, it can be a fast and cost effective means to engage customers on their terms.
But, by now there should be no doubt, social media has significantly altered the way businesses operate. And, today, businesses simply cannot afford to ignore social media. It is increasingly important to know the benefits to your business. And, most importantly, how it can work for your company.
To learn more, read the full article on Jeffbullas’s Blog.
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- 09 Jan
How to Make Your Content Work Harder: Seven Fatty Phrases to Avoid in Your Writing
If you aspire to lean and confident writing in your marketing content, you’ll avoid populating your prose with superfluous words. Simply put, the most effective writing and communication uses every word communicate, not decorate.
For Leaner, Harder-Working Content, Write Less
As content marketers, we all tend to fall short of such lofty aims. “Make every word tell” is as good a principle for content marketers to follow. Because if we consistently make every word tell, our copy can’t help but have less flab and gab and more muscle and hustle. And that means more views, more reads, more shares, and, most important, more sales.
Here’s some great suggestions on how to write less but say more at MarketingProfs.com
NOTE: A Free MarketingProfs Registration pop-up opens on this site. And a Free Registration is required to read this article.
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- 08 Jan
Six Neuroscience Principles to Supercharge Your Marketing Campaigns
by John Pucci
People today are being bombarded by messaging. But, as a marketer, trying to navigating this digital world can feel a little like living in Times Square. And this sensory overload poses a challenge to all brands.
So, the questions remain. How can you find ways to get your messages across? And, how can you break through all the noise?
Neuroscience may be a field that has a lot to offer marketing
But marketers and brands can benefit from a deeper understanding into how the brain drives human behavior that neuroscience can offer. And you can do this by integrating neuroscience principals into marketing. It can help you can achieve the messaging stickiness you need, even in a world of deafening digital noise.
Here are six neuroscience principles that brands can use to supercharge their campaigns at MarketingProfs.com
NOTE: A Free MarketingProfs Registration pop-up opens on this site. And a Free Registration is required to read this article.
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- 07 Jan
The Bandwagon Effect: 5 Ways to Use the Power of the Crowd to Supercharge Your Conversions
We
‘ve all heard it before. It is a well-worn phrase.But, what exactly is the Bandwagon Effect?
It refers to people’s propensity to do something based upon a “follower principle.” They do it because a lot of other people are doing it. And, this is regardless of whether what is being done aligns with their original beliefs.
The bandwagon effect has been shown to be extremely powerful. Its effect has been observed in politics, public policy, and marketing. And countless studies have shown that the bandwagon effect influences people’s willingness to not only use an item but to also pay more fore it.
So, how do you leverage the bandwagon effect to boost your conversions? Here are some ideas at HubSpot.com
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- 28 Dec
Six Lead Generation Tactics to Use in Your Social Media Channels
by Anna Clarke
We all seem to fully accept that social media is now a constant part of our lives. We use it to keep up with friends, relatives and social trends.Business Are Getting More and More Social Too
But as a business, social media is slowly being seen as an effective tool as well. Not simply to keep up with the social picture of your community. Rather as a tool to gain business. In fact, social media can be an excellent channel for engaging with potential customers. Used intentionally, it can also facilitate lead generation.
According to a recent HubSpot study, companies can get as much as 4.5 times more leads through the use of social media simply by increasing the frequency of posts. However, apart from posting more often, your content still must be engaging and relevant. And, there are a number of other ‘best practices’ that you need to keep in mind in order to find business success on social media.
To see what they are and how you can use them to generate more leads, read the full article at MarketingProfs.com
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- 27 Dec
Rethinking Social Media Marketing: How to Use a Behavior Based Approach For Content on Social Media
by Mimi An
Companies today are grappling with how to best market to consumers on various social networks. How can they better identify the types of content that will perform the best on each network?Understanding Behavior and Content Options
We first needed to understand the primary behaviors people take on each social network. After all, people use Twitter very differently from a network like Instagram or YouTube. Only then can we analyze existing branded content to produce a definitive framework. Then we can begin to identify the types of content that performs best on a given social network.
To probe deeper into that question, HubSpot Research and the University of Virginia teamed up to survey consumers and analyze existing branded content to produce that framework. This post is an overview of a longer report published by HubSpot Research. Click here to read more.
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- 26 Dec
Inquiring Minds Need to Know: Is SEO Dead Or Is It Just Evolving?
by Joe Cox
The question remains, is SEO Dead? Or is it just evolving? Is it changing to such an extent that many may consider it to have died?The question of whether SEO is dead or not is a misleading one
Saying SEO isn’t dead, doesn’t answer the question of why this idea is being banded around so much in the first place. And, if SEO’s death is, in fact, a byword for rapid and unprecedented change, then a more pertinent question to ask might be ‘what has changed and why?’ A further examination of this might lead to another question – ‘are these changes the result of internal or external influences?’
To learn more about the evolution of SEO and explore the why’s, the how’s, the when’s and the what next, read the full article on Jeffbullas’s Blog.
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- 18 Dec
The Art of SEO Copywriting: Creating Epic SEO-Friendly Content
The argument rages on. What makes for great SEO development? Is it the content? Or, is it some unseen hand baked into an algorithm?
Some say that the secret to good ranking for your marketing content lies in SEO’s technical side. Others veer towards creative, meaningful SEO copywriting to generate SEO engagement.
There is an Art to Developing Content That Drives SEO Success
However, the art of SEO copywriting goes much deeper than meets the eye. Creating truly epic content which is SEO-friendly isn’t an easy task. Let’s take a look at what makes SEO tick, why copywriting matters and how you can make the most out of this digital phenomenon at Jeffbullas’s Blog.
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- 17 Dec
16 Quick Tips to Maximize Your Value From Cold Emailing
by Reshu Rathi
Cold emailing has largely become a black hat strategy. After all, nobody likes to send them or receive them. But that doesn’t mean you shouldn’t use them. According to Yesware, you can receive a response rate of as high as 30-50% from cold email. But most businesses are not even getting 1% returns from this channel.
Why? Because getting people to respond to an ice-cold email is tough.
The question is how you can warm up your cold emails. If you can optimize them, you can boost your response and return rates from this channel. But, optimizing cold emails doesn’t just mean adding recipients first name in the email. Even though that helps. However, you’ve got to show your recipients that you’ve put work into understanding them and their issues.
So, here are a few tried and tested strategies that you can use to get better returns from cold emailing on Jeffbullas’s Blog.
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- 10 Dec
How Marketers Are Using Video In 2018
from Marketing Charts
Video continues to be viewed enthusiastically by marketers. Now 83% are reporting that video content is becoming increasingly important to them. This according to the latest “State of Video Marketing” report [download available] from Demand Metric and Vidyard.Both B2B and B2C Marketing Are Seeing The Benefits of Video
But, what is behind this migration to video? For one, the majority of marketers believe that video converts better than other forms of content. Previous stats from Vidyard show that video completion rates are also on the rise. Plus, these upbeat figures are likely partly a result of B2B buyers watching more video as well. We know that consumers tend to find video more engaging than other forms of content. And it’s very possible that B2B consumers are alike in that regard.
To learn more read the full post How Marketers Are Using Video In 2018 on MarketingCharts.com
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- 08 Dec
What Sender Reputation Means for Your Email Marketing
In email marketing, breaking through the noise has never been more challenging. More than 280 billion emails are sent each day. And that number is projected to skyrocket to 333 billion by 2022. So, even if you spend hours crafting the perfect email, all that effort may go unnoticed. That’s because roughly 20% of all emails never actually make it to the intended recipient.
It Takes More Than Just Another “Pretty Design”
Though much is made of the content of an email or its design, sender reputation holds plenty of power over where an email ends up. The stronger your reputation, the better the chance your email will reach its expected destination.
So if you are wondering what’s the best way to avoid falling victim to the dreaded spam folder? Try zeroing in on your reputation. And to get you started, here are a few steps you can take to enhance your brand’s reputation—and, ultimately, improve email deliverability at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Free Registration is required to read this article.
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- 06 Dec
How to Heat Up Marketing Impact With Data-Driven Personas
A customer persona is a figurative sketch of an audience segment. Marketers rely on those personas to define customers and their needs. Then they can meet those needs and wants. And, when you’re smarter about your audience’s needs and behaviors, you can meet those needs more effectively. Thats where a customer persona can help.But The Bad News Is . . .
However, the problem is that too many marketers are still relying on traditional personas even though consumer behavior has evolved far beyond such tidy categories. And as a result, the relationship between brands and consumers has become stunted.
That’s where a data-driven approach to personas can make all the difference. And to learn how to go beyond the limits of traditional marketing personas, read the full article at MarketingProfs.com
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- 05 Dec
How to Create a Buyer Persona That Works
No matter what you do for a living, you have customers. And odds are you want more of them. But every customer is not equally valuable to your business. And every potential customer out there does not want to buy what you sell or buy it from you.You Need to Truly Deep Understand Your Best Prospects
The easiest way to develop that deep understanding of your best prospects is to think about the current customers you have. And, then identify what common traits they share. This is the start of building a persona. These are the people who you are most likely to delight over and over again.
The more detailed and realistic your persona is, the stronger tool it will become for you. Then you can let your personas guide your language, channels, and key messages. So, to learn how to How to create a buyer persona, read the full article on McLellan Marketing Group.
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- 04 Dec
New Report: Content Strategies for Better SEO
Content marketing is no longer the shiny new object. Those who have caught on are no longer asking “should we do this”. Rather, they are asking “how do we really dig in and get results?”It seems that content marketing has matured. And the one most convincing pieces of evidence of this maturation comes from a report [download available] just released by the Content Marketing Institute. In cooperation with MarketingProfs, they surveyed a broad range of B2B content marketers across the United States.
In the 2018 results, and the insights they provide, offer some key characteristics of the more successful marketers. To see what they are read on and consider how your organization stacks up against your peers.
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- 03 Dec
A Surprising Cold Email Practice That Works
Increasingly, clients are opening emails based on curiosity about what’s inside the email — not anticipation of value they’ll receive. Likewise, prospects are replying to cold messages based on curiosity, not value received in the message. Nor, for that matter, in anticipation of the value in a meeting.Great. But How Does This Work?
Instead of asking for a meeting, help prospects ask you for a discussion by piquing their interest in one. Not by offering value. But, rather, by being vague. Simply pique their interest in a discussion.
This helps your message stand out from the pack. It’s unusual in how it breaks the typical cold email best practice (pushing value) pattern. And to see how to put it to work for you, read the full article at TargetMarketing.com
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- 01 Dec
B2B Content: To Gate or Not to Gate, That is the Question
Everyone wants to build their lead databases and prove the value of their marketing automation programs. Gated content is one way to do that. But B2B marketers need to resist the urge to gate everything.
You Want Leads and That Means Contact Information
However, trying to grab someone’s information too quickly is a move that will fail. At that point in their process, the perceived value of what you’re offering in return doesn’t seem greater than the perceived pain of sharing their email address. Early in the purchase consideration process, prospects aren’t yet looking for a product. They have a challenge to solve. They need ideas, information, data and they’re looking for a solution.
So, where’s that balance point? To Gate or Not to Gate, That is the Question. And to find answers, read the full article at Chief Marketer.
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- 30 Nov
The Secret to How Small Businesses Can Impact Their Brand with Social Media
by Sian Jaylo
Unsurprisingly, most small businesses are on social media these days. But having a social media account isn’t enough to attract and engage your audience anymore. A business needs to be both creative and consistent if they want to get the attention of buyers and build relationships with customers. One way to do this is through a strong social media marketing campaign.But, as a small business, you probably don’t have the ready resources to simply dedicate to social media. And that’s why it’s vital for a small business owner to be smart about social media.
So, what can a small business do to make their social media marketing campaign stronger? To learn the secret to how small businesses can impact their brand with Social Media, read the full article at DrumUp
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- 29 Nov
How to Use YouTube Videos to Improve Your Google Ranking
by Elliot Chan
Blogging is not what it was 10 years ago. Just getting a blog post to rank in Google has become increasingly difficult. And if you are blogging and merely hoping that your posts will rank, you are likely going to be disappointed.
Change is in the Wind. And Online
The game is changing. But creating videos can afford you an opportunity to rise above all the boring, anonymous, no-personality content “noise” out there.
So, to learn how you can start optimizing your YouTube videos for Google ranking, read the full article on MarketingProfs.com
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- 28 Nov
How Marketers Can Generate Their Own First-Party Intent Data
For B2B sales, wouldn’t it be valuable to understand when your prospects intended to make a purchase? This is the essence of the use of “intent data”. It is an actionably data set that enables B2B marketing and sales to understand what new leads and current prospects want.
Your Customer- Intent Crystal Ball
The value of this data is that it indicates what to serve as the most optimal content, message, or product across channels. And it gives an indication of where they are in their own buyer journey. And how ready they may be to buy.
Now, most of that type of data is readily available from third-party providers. And it is available for purchase. This third-party customer-intent data is helpful, but the best way to ensure you have the most accurate, useful intent data is to collect website-visitor data yourself. Here’s how to do that at MarketingProfs.com
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