- 08 Apr
What Is Twitter and How Does It Work?
Now you may be thinking that it is a bit late in the game to be asking “what is Twitter and how does it work?” After all, Twitter, as a social networking site was launched way back in 2006. Today, it is undoubtedly one of the most popular social media platforms available. It boast 100 million daily active users and 500 million tweets sent daily.
But,Really, What is Twitter?
Twitter is a lot of things to a lot of people. It can be used to receive news, follow high-profile celebrities, or stay in-touch with old high school friends. And, it can be used for personal, business, religious and especially for political purposes. In fact, it can be used for a lot of good and even bad things.
But its popularity can be intimidating. And if you don’t know how to use Twitter by now, should you even bother trying to join the masses who’ve acquired years of experience on the site? Fortunately, Twitter is incredibly easy to use. And in this article at HubSpot.com, explores what Twitter is, who uses it, and how you can get started on the site, today.
- 05 Apr
Which Types of B2B Influencer Content Do Buyers Find Valuable?
from Marketing Charts
We know from previous research that B2B leaders say content spurs their buying processes. In fact, almost all respondents to a new survey [access page] by Demand Gen Report and ON24, say they are now placing an even higher emphasis on the trustworthiness of the source of information for the content.
“TRUST” is Easy to Spell But Hard to Achieve
For those of us in the B2B content business, this means, using trusted influencers in a content campaign can prove fruitful. But what formats work best when running influencer campaigns? To see more of the data and to find out what works best, read the full article at MarketingCharts.com
- 04 Apr
Google Shopping Ads Benchmarks for YOUR Industry
by Mark Irvine
We now know that, today, one out of three paid clicks on the SERP go to the shopping ads. And ecommerce advertisers know that they can’t miss the prime digital shelf that shopping campaigns
It is particularly difficult when you’re launching your first shopping campaign. It can be daunting to know whether you’re doing a good job. And many advertisers may be surprised to discover that their Shopping campaigns perform differently. Some may have different click-through rates, costs, and conversion rates from their search campaigns.
So how should you expect Shopping ads to perform in your industry? To see what he came up with and to get the benchmarks for your specific industry, read the full article at WordStream.com
- 03 Apr
The Beginner’s Guide to Facebook Ads for Entrepreneurs
There are a lot of benefits associated with being an entrepreneur. There’s thee freedom. The ability to work for yourself. The ability to scale something with your unique stamp on it. And, of course, the potential to reap a hefty percentage of the profit.
If There Were No Risk, The Rewards Would Mean Far Less
Less talked about are the growing pains inherent in striking out on your own to create something uniquely yours. Among those pains is de-coding the complex world of Facebook ads. And yet, those are often at the top of the list for entrepreneurs. Creating, maintaining, and growing a startup is one thing. But having the Facebook ads chops is something else entirely.
So, if you’re among that select group of pioneers, we’re going to show you how to do just that. This is your beginner’s guide to Facebook ads for entrepreneurs at WordStream.com
- 01 Apr
Digital Adoption 101: How To Reach Digital Marketing Nirvana With Your Business
by Zac Johnson
As the saying goes, today, the only constant is change. And, in the business world this can be a life-and-death matter. What can you expect to happen if your business doesn’t adapt to the changes within its own industry? Well, it’s probably destined to fail.
Is This Simply Deja Vu All Over Again?
This adaptation-fail is something we continue to see time and time again with offline businesses. Especially for those that never fully make the move to online. And for both B2B and B2C businesses, it’s important to make sure you aren’t just changing with industry trends and technology. You also need to make sure these advancements are actually working for you as well.
One clear observation that businesses of all types should be focusing their efforts on, is how this ‘brave new world’ of digital can be leveraged for their success. There is actually a term for all of this. It is called ‘digital adoption‘. To find out you can make all this work for your business, read the full article on Jeff Bullas’s Blog.
- 29 Mar
9 Expert Tips For Perfecting Email Open Rates
In today’s highly competitive world of online communication, every email you send competes against hundreds of other email messages at any given time. But they also are up against a dwindling attention span of subscribers. As a result, any email you send, including your marketing emails, should aim to grab a subscriber’s attention in their crowded inbox.
Great. So How Can You Do That, You Ask . . . ?
Well, first off, lets start with your subject line. If it’s not interesting enough to catch their attention in a fraction of a second, you might not have a second chance. Then, you won’t get your message across. And besides, if you regularly practice email marketing, ineffective subject lines can noticeably harm your open rates. And then, consequently your potential revenue.
But that only scratches the surface of the issues that can hinder your email marketing success. And to help you our, here are 9 Expert Tips For Perfecting Email Open Rates on Jeff Bullas’s Blog.
- 28 Mar
7 Creative Hyperlocal Marketing Strategies for Growth
by Irina Weber
The world is becoming more and more mobile. In fact, according to Google, searches on mobile devices have grown. Currently they are up by 150 percent. So, with that, it makes sense for businesses to tap into this trend. It may be time for you to begin hyperlocal marketing.
Great! What the Heck is Hyperlocal Marketing?
Hyperlocal marketing is an entirely new marketing approach. Designed for small, local business, it focuses on a smaller number of shoppers. And in a very defined and smaller area. So, it specifically targets people in highly localized and address-specific regions. Plus, it emphasizes people with a tendency to purchase locally.
And that means that hyperlocal marketing is a super targeted form of niche marketing. And you don’t need to spend money to generate inbound traffic to your local business. So, to get started, read the full article at Jeff Bullas’s Blog.
- 27 Mar
The Ultimate List of Email Marketing Stats for 2019
Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers.
But your contemporary communication methods shouldn’t distract you from one of the oldest and yet most effective messaging channels — email.
You might be wondering if email is still a worthwhile marketing strategy. In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.
If you’re still hesitant, keep reading — we’ve cultivated a list of email marketing statistics for 2019 to demonstrate just how powerful email can be.
Email marketing stats
- 93% of B2B marketers use email to distribute content.
- Active email accounts are expected to hit 5.6 billion by 2019.
- 83 percent of B2B companies use e-newsletters as part of their content marketing program.
- 40 percent of B2B marketers say email newsletters are most critical to their content marketing success.
- It’s estimated that the U.S. will spend over 350 million dollars on email advertising in 2019.
- Mobile opens accounted for 46 percent of all email opens.
- 35% of business professionals check email on a mobile device.
- Apple iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform. Gmail is a close runner-up at 27 percent.
- 73 percent of millennials prefer communications from businesses to come via email.
- More than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands.
- 99% of consumers check their email every day.
- 80% of business professionals believe that email marketing increases customer retention.
- 59% of respondents say marketing emails influence their purchase decisions.
- The most opened emails relate to hobbies, with an open rate of 27.35 percent.
- >59% of marketers say email is their biggest source of ROI.
- 56% of brands using an emoji in their email subject line had a higher open rate than those that did not.
- Marketers who use segmented campaigns note as much as a 760% increase in revenue.
B2B Email Marketing Statistics
1. 93% of B2B marketers use email to distribute content. (Content Marketing Institute, 2017)
2. Active email accounts are expected to hit 5.6 billion by 2019. (Statista, 2018)
3. 83 percent of B2B companies use enewsletters as part of their content marketing program. (Imaginepub.com, 2017)
4. 40 percent of B2B marketers say email newsletters are most critical to their content marketing success. (Content Marketing Institute, 2017)
5. It’s estimated that the U.S. will spend over 350 million dollars on email advertising in 2019. (Statista, 2019)
Mobile Email Marketing Statistics
6. Mobile opens accounted for 46 percent of all email opens. (Litmus.com, 2018)
7. 35% of business professionals check email on a mobile device. (Convince & Convert, 2018)
8. Apple iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform. Gmail is a close runner-up at 27 percent (Campaign Monitor, 2018)
Demographic Email Marketing Statistics
9. 73 percent of millennials prefer communications from businesses to come via email. (Adestra, 2016)
10. More than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands (Campaign Monitor, 2017).
11. 99% of consumers check their email every day. (DMA Insights, 2017)
B2C Email Marketing Statistics
12. 80% of business professionals believe that email marketing increases customer retention. (Emarsys, 2018)
13. 59% of respondents say marketing emails influence their purchase decisions. (SaleCycle, 2018)
14. The most opened emails relate to hobbies, with an open rate of 27.35 percent. (MailChimp, 2018)
15. 59% of marketers say email is their biggest source of ROI. (Emma, 2018)
Email Marketing Best Practices Statistics
16. 56% of brands using an emoji in their email subject line had a higher open rate than those that did not. (Forbes, 2017)
17. Marketers who use segmented campaigns note as much as a 760% increase in revenue. (Campaign Monitor, 2019)
- 26 Mar
How to Convert With Psychology: 4 Design Levers To Pull
by Tyson Quick
Users, visitors, prospects, leads, and customers. What do all these words have in common? Well, simply put, they’re how marketers classify the people who engage with their brand. And yet, as they tend to lump them together in analytics dashboards, it’s easy to forget that they’re just like you and me.
Human Needs and Desires Create Demand for Your Business
After all, it is those human needs and desires that your product or service aims to fulfill. But, in order to fulfill these needs and desires, your business needs more than just a good product. In todays digital world you also need a solid grasp of design. And fortunately, when you optimize your website design for conversion, you can leverage psychology everywhere. You can do it with colors and numbers, shapes and taglines, and even the serifs of letters.
And knowing how psychology and design intersect is key to guiding prospects toward conversion. So to learn the four foundational principles that will help you marry psychology with design, as well as some little-known phenomena that can give you an edge in your design and conversion rate optimization efforts, read the full article at HubSpot.com
- 23 Mar
What Are The Most Effective Email Re-Engagement Campaigns?
from Marketing Charts
Inspite of all the proclomations to the contrary, email remains the go-to marketing channel for many organizations. And that is with good reason. Study after study show that a vast majority of consumers prefer email for brand communications. And current projections indicating that by 2021, there will be more than 4.1 billion email users worldwide.
So, clearly, organizations must prioritize email to maintain its effectiveness. But simply becuase we have documented proof that email has worked well, doesnt mean it continues. As example, we know that engagement remains the key to getting email into subscriber inboxes. However, now we need to know exactly what it is that drives this critical factor in email success.
And that is exactly what this latest Return Path report [download page] looks into. Even with a high rate of effectiveness, marketers still must deal with inactive email subscribers. But more than half of respondents said they do not actively try to re-engage inactive subscribers. And of those who do create targeted campaigns for re-engagement, they reveealed that the path to re-engagement worked best with free resource offers.
To see more of the data, additional insights and to download the original report, read the full article at MarketingCharts.com
- 20 Mar
10 Proven Content Promotion Strategies To Get More Traffic To Your Website
We’ve all heard it before, content is king. And most successful brands are already validating that statment. That is evidenced by the flow of unique and powerful content marketing campaigns. And really, there’s no wonder why they do it.
So Why Do They Do That? Becuase It Works
Research tells us that content marketing costs 62% less than traditional advertising channels. Additionally, it provides three-times as many results in terms of traffic and leads. And, as another study from Curata points out, 74% of companies say that content marketing is enhancing the quality and increasing the quantity of leads.
So, regardless of your business type and industry, you can leverage content to improve your brand’s awareness. develop a solid brand reputation, and eventually increase your leads and sales. All with content. And in this post from Jeff Bulla’s blog, Tiffany Harper sharies 10 proven content promotion strategies to improve your business’ exposure and performance. Read the full article on Jeff Bullas’s Blog.
- 18 Mar
3 Ways To Promote Your Startup Like A Pro in 2019
Marketing is one of the biggest challenges that any startup will face. After all, when your new to the market, you’re unknown. And it’s tough to stand out from the crowd when 50 million new startups launch every year. Plus the competition is fierce.
But even if your product is top-notch, you cannot generate sales without gaining attention and then traction in the market. First, you have to let your potential customers know that you even exist and that you are an option for them. This requires dedicating resources towards promotion.
But, as a startup, that is easier said than done. You don’t have extra resources. And you probably don’t have the luxury of time to devote to promotional strategies. To help you out, here are 3 Ways To Promote Your Startup Like A Pro, starting right now. So read the full article at Jeff Bullas’s Blog to learn how you can get started.
- 13 Mar
An Easy Guide to Social Media for Small Business
We know that people are spending more and more time on their phones. And a lot of that time is spent on social media apps. Plus we also know that social media users regularly interact with companies. And they tend to interact and engage with names they know or already do business with.
For small businesses focused on community and individual customers, this makes social media a powerful platform. It is useful for connecting directly with an audience, to build brand awareness and brand loyalty. But, even better, social media is also an effective platform for lead generation.
Social media is a free and easy tool for businesses to connect directly with people interested in their brand. But, free, easy doesn’t mean that you can just log in and start posting, though. Before that, you need to set a social media strategy. So read the full article at WordStream.com to see how you can do that.
- 12 Mar
Is Video Working? Video Ad Engagement Benchmarks in 2018
from Marketing Charts
We have ample evidence of the growing popularity and increasing use of video in marketing. In fact, video has found popularity and application at more than one point in the sales funnel. But, just because we create all of this video content, how do users respond? Is it really effective for them?
The Dials Keeps On Moving for Video in Marketing
In order to find out how effective video ads are, Extreme Research looking at a number of metrics to gauge the effectiveness and to spot some emerging trends. Their report [see the original report] looked at video ad completion, click-through and viewability rates to compile a picture of how viewers are responding. One shift they did note was the increasing impact of connected TVs on the marketing video landscape.
To see the data, access the original report and gain additional insights, read the full article at MarketingCharts.com
- 11 Mar
Five Surefire Ways to Boost Your B2B Marketing Content’s Readership
Today there is an increasing importance and use of content marketing as a staple of B2B marketing. Plus, it is also fast becoming one of the top tools used by buyers in their purchase journey. But is the content you use really working? Probably not since only 20% of B2B marketers describe their approach to content marketing as “very successful,” according to a survey by MarketingProfs and Content Marketing Institute.
So, Why Is It Just Not Working Well?
That’s because, as the survey noted, over 83% of those on the receiving end of online marketing messages reported being overwhelmed by both the amount and the length of communications. So, what is the answer? How can you boost your B2B content readership?
In reality, its quite simple. If you want your B2B marketing content to gain readers, the first thing you must do is think like a journalist. And to learn how to do this for your content marketing program, read the full article at MarketingProfs
- 05 Mar
B2B Email: Customers Crave Curated and Customized Content
Today, B2B marketers who rely upon email marketing are facing some huge challenges. Long gone are the days of batch and blast. Now, challenged by expectations in the market, we need to personalize email content, making it relevant to the recipient. And that means going way beyond just dropping someone’s name in the subject line and calling it customization. It means giving them what they want.
It All Comes Down to Creating Relevant Content
Relevant content that people crave is crucial to your email campaign success. But, many brands still have a hard time generating content at scale to fuel their B2B email marketing initiatives. And if you don’t have the content, or it isn’t something people want, then your campaigns simply don’t yield the results you need.
In this article, Beth Negus Viveiros, Managing Editor at ChiefMarketer Networks, gives some interesting insights into B2B email marketing. She looks at how curated and customized content can impact email success. So, to learn how you can make it work for you , read the full article at Chief Marketer.
- 02 Mar
Use Customer Journey Mapping to Transform Frustration Into Conversion
For most businesses, it is difficult to see your product from your customers perspective. We all tend to be too obsessed with all the bells-and-whistles of the backend. And we tend to neglect to consider customer experience. As a result, we end up ignoring how the customer views us and our products.
If Only There Were a Magic Mirror . . .
Customer Journey Mapping is fundamentally designed to address that very issue. It is a tool that can give companies the ability to get a customer’s eye view of the user experience. Therefore, building a Customer Journey Map is important. It can help you to know how your business works. And it can help to spot potential weaknesses and allocating resources more effectively. Plus, it will even help to constantly improve and streamline your customer service.
But, building a Customer Journey Map doesn’t need to be a complex process. And it can be simple, and to see just how easy it can really be, read the full article on JeffBullas’s Blog.
- 01 Mar
The Complete Beginner’s Guide to Facebook Ecommerce
You have products to sell. And with that goal in mind, where do you go? Which channel offers the best access to your target audience? And does so at the most cost-effective way? After all, you want to expand your products reach and visibility and to acquire new and even repeat customers?
Go to Facebook, of Course!
Yep, your read that right. Go to Facebook, but don’t just take my word for it. According to Facebook reports, by the end of 2018, 2.32 billion users were on the platform. If you had any doubts about your audience being there, set them aside. Your potential customers are most certainly there, regardless of your industry, business size, budget, or goals. Sure, Facebook has had its fair share of bad publicity, rising costs, and targeting changes in the last year; however, the tech giant continues to reign supreme as the least expensive online advertising channel and its robust targeting options are incomparable to others.
So, if you’re looking to get started with Facebook Ads for ecommerce to propel your marketing efforts and drive sales, read the full article at WordStream.com
- 28 Feb
How Advertisers Use Different Video Platforms Across The Funnel
from Marketing Charts
Video, as a marketing tool, is here to stay. And that is mainly because it works and works well. As it becomes more prevalent, it is increasingly important to understand where in the sales funnel it’s most impactful.
Video Growth is Big. Bigger. Biggest Yet!
According to a study a study from Advertiser Perceptions, roughly half of advertisers are increasing their video budgets. And while this is big and getting bigger, most are begining to place greater emphasis on where the largest audiences are. The study showed that fewer advertisers are using digital/mobile video for upper funnel opportunities. But, this platform dominates both the middle and lower stages of the funnel capturing consumers during their decision-making and conversion stages.
This makes sense as these devices are ones on which it’s easy to convert. To see more of the data, to access the original report and view additional insights, read the full article at MarketingCharts.com