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- 10 Jun
How to Generate Quality Leads From Your PPC Campaigns
You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns. And you have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great.
What’s the problem?
It’s only when you start analyzing your results and dig a little deeper that you realize an overwhelming majority of these leads are, in essence, “junk leads.” Very few are turning into opportunities, let alone customers. The bottom line is, you’re just not seeing a healthy ROI.
What’s the solution? And, how can you turn this around? In this post, Andy Beohar gives us 10 proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. Let’s dive in at HubSpot.com
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- 05 Jun
What is Earned Media? And Does it Really Work?
Remember ‘back in the day” how people used to learn about upcoming events, the latest trends, and cool new products. Well, it was probably almost exclusively from magazines, newspapers, and TV shows.The Times, They Are a Changing . . .
Back then, this was where brands used to get all their earned media. But earned media has expanded beyond print and TV. And marketers can harness it in several ways.
But because the places we get information have changed over the last 30 years, earned media changed as a result. So what is earned media, is it really effective? And how can you gain some? To find out, read the full article at HubSpot.com
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- 03 Jun
An Analysis of 912 Million Blog Posts: Length, Link, and Share Trends
by Ayaz Nanji
Ever since the advent of content marketing and blogging, the debate has raged. Short- or long-form posts, which should be used? And do longer blog posts tend to garner more backlinks and social shares compared with shorter blog posts? Does a headline length correlate with the popularity of posts? And most importantly, what share of posts generate the bulk of engagement?Questions, Questions, Questions, So Many Questions.
To find out, Backlinko teamed up with BuzzSumo to analyze [see the original report] more than 912 million blog posts. The researchers examined metrics such as social media shares and backlinks to determine how certain content-related factors correlate with performance.
To see some of the key findings and insights from the analysis, read the full article at MarketingProfs.com
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- 01 Jun
Empathy Mapping for Marketing Content: What It Is and How to Do It Well
by Linda Emma
Have you noticed that the best books and movies are so totally immersive you feel as if you’ve actually entered the world they depict? Which is why I’d argue that the people most skilled in content aren’t necessarily the best writers. Rather, they’re the ones who are able to empathize with characters so well that their creations seem real.
And when writing for marketing, you need to do the same thing. You need to connect with your audience. But first you have to understand who they are and what they care about. That’s where empathy mapping comes in.
So, What Is an Empathy Map?
An empathy map is a systematic tool that brings to light to your most likely customers. As you work through it, it teaches you how to connect with the people who will consume your content, products, or services. So, if you’re wondering how to understand what will motivate your potential customers, read the full article at MarketingProfs.com to find out.
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- 31 May
How to Create a Webinar That Sells Like Crazy (Step-by-Step)
So, you’re thinking that you may want to create a webinar. You’ve probably seen so many successful bloggers and digital marketers running them. But, you haven’t jumped on the bandwagon yet. So, why is that?
The Reasons?
After all, webinars look way too complicated, don’t they. And just thinking about the tech aspect alone is enough to give you a headache. And the content? What content can you use? And then there is the issue of how do you even launch it?
Well, there is a little secret. The process to create a webinar is way easier than you may think. You just have to know how to do it. And to help you our with that, let’s break the webinar creation process into a few easy steps that you can read on Jeff Bullas’ Blog.
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- 30 May
New Research: How Are Email Response Rates Trending?
from Marketing Charts
We know that for businesses, email remains one of the central tools of the trade. That fact was brought out by some research by Ascend2 earlier this year. In that they found that while email marketers not only name increasing engagement as their top priority, they also say it is their greatest challenge.But in new research from Epsilon, there are some even more worrisom trends. It seems that email click-through rates have declined for business-as-usual emails. And, this decline is beeing seen across a broad range of industry segments and both B2B and B2C markets. This is according to their latest email and benchmark trends report [download page].
To see the highlights of the report and for an opportunity to see the origical report, read the full article at MarketingCharts.com.
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- 29 May
New Data: Email Spam Benchmarks for 27 Industries
by Ayaz Nanji
If you are in business, you probably send out email offers and promotions. In fact, email has become a natural part of business. So much so that we all don’t really stop to think of what happens to that email very often. And we simply push-n-pray and hope for a good return rate.S0, What Happens to Your Email Once You Hit “Send”?
But, as a business, it is increasingly important to know what proportion of emails sent by marketers end up in consumers’ spam folders. And we need to know what proportion is flagged as spam. And what proportion is flagged as not spam by recipients?
To find out Return Path recently took a look at these factors for 27 industries in various verticals. And to see what they found and for an opportunity to download the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. A Free MarkeitngProfs Registration may be required to read the full article. -
- 23 May
Six Naming Trends to Help Your Brand or Product Stand Out
It is a simple reality of the business world. Every new business wants to stand out to attract more attention. And, of course, they want to connect with, appeal to and engage an audience of potential customers.A Rose by Any Other Name is, . . . .
One way to do that is with a memorable business name. And that’s because one of the first things a potential customer learns about your business is its name. So, it’s vital that the name make an impact.
But hitting on that exactly perfect combination of word-smith imagery to define your brand in one name is hard. But, when someone comes up with an intriguing or interesting naming technique and convention, others follow suit, creating a name trend. Here are 6 trends that may be able to help your brand stand out, so read the full article at MarketingProfs.com
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- 22 May
6 Simple Strategies to Explode the Share Count of Your Content
Love it or hate it, social media has the ability to swiftly share content. As a result, it has become an integral part of content marketing. In an age where people shop, socialize, play and learn online, it is rapidly becoming a mainstay of life. In fact, it is estimated that by 2021 the number of social media users will rise from 2.77 to 3.02 billion.However, getting your message out to people relies heavily on understanding your audience and the content they crave. Today, you can no longer approach content creation without a purpose and a plan. So once you’ve written a catchy headline that will have people clicking through to your blog post or article, how do you create content that people will climb over each other to consume and even share?
It all happens by understanding what your audience wants, creating original value, and shedding new light on problems your audience didn’t even know they had. And to learn how you can do that, read the full article on Jeff Bullas’s Blog.
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- 21 May
How to Launch a Successful Online Community: A Step-by-Step Guide
It’s no secret that the way people buy has fundamentally changed over the years. These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision. And online communities are beginning to play an increasingly important role in this process.This is Not Just A B2C Game Anymore
As of 2018, according to the B2B Buyers Survey Report, B2B buyers are increasing their use of buyers’ forums. In fact, the survey found that 45% of business buyers spent more time and resources researching purchases than they did the previous year. There are some great examples of B2B communities like G2Crowd or GetApp that can be used to educate prospective customers and help them make better buying decisions.
But how can you start? What platform is best? To walk you through the process of setting up an online community in more detail, read the full article at HubSpot.com
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- 20 May
B2B Buyers Want More Data and Research in Vendor Content
from Marketing Charts
If you are selling to other companies and you work to develop a thought leadership position, then content is a core tool. And that content is a critical building block for your success. But, what you think is valuable content may not be what your buyers think is valuable content. Wouldn’t it would be great to be able to know exactly what content buyers value in their purchase journey?Well, Now You Can
Thanks to a recent study [access page] by Demand Gen Report and ON24 we can now better understand what our B2B buyers value in content as they make their purchase decisions. One thing the report does bring out is that an extremely high percentage of B2B buyers say they currently have less time to devote to reading and research durring their purchase journey.
So how can vendors make content more valuable when time is limited? To find out, gain additional insights and to learn a few actionable points using data from the study, read the full article at MarketingCharts.com
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- 18 May
The Ultimate Guide to Community Management
In today’s digital, hyper-connected society, it’s been found that people are increasingly feeling disconnected from others. With so many people who communicate online, behind screens, this connected world is actually a rather lonely place at times. And this goes for personal relationships as well as business relationships.“One is the Loneliest Number . . . “
So, what is it that has people feeling a disconnect to others and the companies they do business with? It all comes down to a lack of a sense of community. The “human connection” that we all instinctively need is missing. And that’s why so many brands today are beginning to invest in the creation of communities. They are doing this for their customers, employees, and fans, all as part of a process called community management.
What is the purpose of community management?
Community management has become increasingly popular and recognized by all types of businesses — however, it’s still largely undefined. So, what makes it so special? Why should your business adopt it? To answer those questions, read the full article at HubSpot.com to learn the main reasons why community management is critical to your success as a brand today.
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- 16 May
5 Signs Your Website Design Is Costing You B2B Leads
For over a decade, businesses have been attempting to achieve the promise of the internet. Admittedly we have all been chasing the promise for a more cost-effective, efficient marketing of our products and services that it can bring.
There is No Second Chance at a First Impression
But, even the best-conceived internet marketing campaigns can fail. And for all the reasons that my happen, it may come down to one simple fact. It may be your website’s design that is costing you the leads it should otherwise be generating.
There are many reasons that a website can turn away business-to-business visitors. But there are five of the most common reasons why website designs fail to bring home leads. And to learn what those are and how they can be fixed, read the full article on Jeff Bullas’s Blog.
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- 15 May
Social Media Use in 2019: Platform, Visit, and Age Trends
by Ayaz Nanji
The steady growth in the percentage of US adults who use social media appears to have plateaued. This is according to recent research [see the original report] from the Pew Research Center.Is This a Trend or Just a Blip?
Surprisingly, the study revealed that roughly the same proportion of US adults currently use the four main platforms as in 2016. In the period user counts were flat for Facebook, Pinterest, LinkedIn, and Twitter. But, Instagram did show a significant uptick in that period.
To see more of the conclusions from this study, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. A Free MarkeitngProfs Registration may be required to read the full article.
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- 14 May
How to Use the Art of Storytelling in Your Blogging Strategy
by Chima Mmeje
Blogging has proven to be a great medium for a business to communicate, gain interest and to even generate leads. But it has become a crowded space. Now, we live in a world where over 4 million blog posts are published every day. And that constitutes a lot of noise you will need to break through to get your story into your market.
Bloggers, Bloggers Everywhere . . .
So, how do you stand out in a sea of bloggers? At this point in time, there are literally thousands, all of whom have probably covered all the key topics from a thousand different angles. Do you follow the trend? Or do you strike off and create a technique of your own?
To learn more, read the full article on Jeff Bullas’s Blog.
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- 13 May
The No. 1 Rule and Four Essential Parts of High-Converting B2B Emails
There is a common human behavioral tendency called decisions paralysis. Simply stated, this is manifested when buyers are confronted with too many choices, the result, in most customers, is to not buy.To Decide, Or To Not Decide. That is The Question . . .
Decision paralysis also applies to your email marketing as well. If you give your subscribers too many options, they won’t know what you want them to do or where they should click. The best advice, in that case instead, is to focus on the Rule of One. This rule essentially states that every promotion must contain four essential elements for success.
To learn more, read the full article at MarketingProfs.com
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- 11 May
How to Create UTM Codes to Track Your URLs
by Ginny Mineo
A crucial aspect of being a great marketer is being able to measure your success. No matter which metrics you use, you want to prove to your boss (and the company) that you’re worth your salt.You deserve your budget. And maybe you need more of it. And you deserve to dedicate time to the marketing activities that work. But, measuring the impact of your work can be tricky without the right tools. And that’s where UTM codes come in. Building UTM codes that track your campaigns’ success is the best way to prove your success. Or even where campaign adjustments need to be made.
But, What are UTM codes?
UTM codes are snippets of text added to the end of a URL to help you track website traffic when users click a link to that URL. Marketers can customize this text to match the webpage this URL is linked on, allowing them to attribute the success of that campaign to specific pieces of content. And to learn how to build your UTM codes, read the full article at HubSpot.com
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- 10 May
5 Strategies to Improve PPC Lead Quality
Generating leads with PPC campaigns can be challenging. But, generating high-quality leads is even harder.Lead generation is Not an Easy or Simple Matter
Lead generation, by it’s nature, leaves the door open for anyone to convert on the initial lead conversion stage, regardless of their actual ability to buy the end product. As a result, the quality of those leads can vary widely. And because of this, we need to develop strategies to target higher quality leads and deter unqualified users from filling out our forms.
Yep, you read that right. To shift your lead generaion into high gear, you may need to turn people away from your business. And, you will need to purposefully try to prevent people from filling out your form. Here are 5 strategies to try that we think will help you improve the quality of leads from your PPC campaigns at WordStream.com
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- 08 May
The Basics of Branding in 2019: What You Need to Know
There is good news. Thanks to new technology, customers are receiving thousands of advertisements from different brands each day. But there is bad news too. And, thanks to that same technology, customers are receiving thousands of advertisements from different brands each day.Shocking! It’s Shocking, I Tell You
With this fast and continuous communication, many brands find it hard to keep their name at the top of the mind of the customer. And most struggle to even get noticed. As and example, studies show that most customers today would not even notice if approximately 70 percent of brands ceased to exist tomorrow.
After all that advacne in technology, this year, branding will be taking a turn to the human side. While technology will stay an essential part of the interaction with customers, companies will have to create a brand that is compassionate, based on values and builds an active community. But how? And what are the trends? Well, here are five trends that will define your branding strategy and what you need to know about the Basics of Branding today, on Jeff Bullas’ Blog.
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- 06 May
How to Integrate Purpose Into Your B2B Content Strategy
by Heather O
The notion that content is king has never been more valid than it is today. And that idea, that started early on as the exclusive domain of B2B companies, has even spread to the B2C mareting domain.This doesnt mean that you do the same types of content and structure it for the same reasons as you would for a B2B market. For B2C companies to reach their buyers and provide superior customer experiences every time, they need to deliver content that’s streamlined, simple, personal and purposeful.
What the Heck is Purposeful Content?
That means that they need to understand what’s important to their buyers. Why? Because a growing number of those buyers cite shared-purpose as a reason to buy from a company. And, as a result, companies need to be clear on their corporate purpose if they are going have a strong, evolving content strategy.
But, that purpose needs to be authentic and relatable. It also needs to inspire. Social purpose can be a powerful tool for your business. But how do you find that purpose? And, how can you wield that power? To find out, read the full article at MarketingProfs.com
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