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- 12 Jun
Boost Conversions with These 8 SaaS Funnel Tweaks
by Aljaz Fajmut
The success of your company depends on the performance of your sales funnel. No matter what product or service you offer, it can significantly contribute to getting qualified leads and driving more sales.It May Only Take a Few Small Tweaks
Fortunately, when it comes to optimization of your sales funnel, you don’t have to make drastic changes to see desired results. A few simple, yet smart and powerful techniques that require minimal changes on your website can help you achieve conversion boosts.
This is particularly true when it comes to some proven SaaS funnel tweaks that can drive a notable increase in conversions. In this article, there are eight SaaS sales funnel tweaks that will optimize every part of your funnel. Read the full article at KISSmetrics.com
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- 08 Jun
How to Turn One Long-Form Article Into Nine Pieces of Content
by Joe Griffin
Long-form content is highly effective. But producing it can burn through time, our most precious resource as small business owners. We only have a fixed amount each day.So what can a busy small business owner do if you need to create more and more high-performing content? Well you can repurpose high-performing long-form content into additional content pieces.
Why Repurpose Your Content?
Repurposing content doesn’t mean rehashing the same information. It uses one long-form piece of content as raw material for other highly valuable content. Here is why you should be doing it at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 03 Jun
How to Use Emotional Images for High-Converting Landing Pages Every Time
by Talia Wolf
Pictures are important when it comes to conveying a message. That marketing fact is true no matter the medium you chose. But it is even more important in the digital world. And it is absolutely crucial when it comes to designing high-converting landing pages.So, Why are images so important?
According to research, humans respond to and process visual data better than any other type of data. In fact, the human brain processes images 60,000 times faster than text. Which means the first thing your prospects see on a landing page is the image and the colors you use.
Here’s the question: How do you choose that image? Do you leave it up to the designer to choose something they like? Do you choose something similar to what your competitors are doing? Or do you simply use an image of your product?
To learn the steps you need to take for choosing a high-converting image every single time, read the full article at WordStream.com
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- 01 Jun
4 Ways to Beat Your Competition With The Power of Content Marketing
by Rohan Ayyar
The landscape of online marketing is becoming more competitive by the hour. And to survive, every company needs to have an edge of some sort. But, the harsh reality is, it takes a lot more than a great product or service to succeed.So what do you need?
A strong content marketing strategy can make a huge difference. It’s a golden opportunity to show off your unique voice and demonstrate how you can improve the lives of your customers. To help you out, here are four ways you can use top-notch content to push past your competitors on Jeffbullas’s Blog.
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- 25 May
9 Inbound Marketing Stats You Need to Know
by Megan Conley
The inbound movement has always been about one thing. Its all about being relevant and truly helpful to your audience. But technology and internal company relationships change. And as they do, marketers and salespeople must learn how to adapt to better serve their customers.Well. This May Be Useful . . .
To better understand how our relationships with consumers and coworkers are changing, HubSpot collected data from more than 6,300 marketers and salespeople from around the globe. They then used that data to compile the 2017 State of Inbound report.
Check out the full report here, or view some of the most interesting highlights from 9 Stats You Need to Know From the 2017 State of Inbound Report at HubSpot.com
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- 24 May
Generate Quality Content Without Breaking the Bank
Content is the foundation of a broad range of digital marketing opportunities in today’s world. And, for small businesses, it represents a way to build and sustain your market.
The challenge of course for small businesses is time and resources.
Of all the things small business owners must do to grow their business, creating content could be the hardest of all. What topics will attract the best visitors? How long should my post be? What images should I use? Should the style be academic or conversational? Or, what about using humor? How do I optimize it for search? And most importantly, where do I start?
To find out, read the full article at GetRocketship.com
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- 23 May
The Top Social Media Trends In 2017 (And How They Can Help You)
by Lale Byquist
Okay, so you’ve created a comprehensive digital marketing strategy for 2017. And now you’re ready to kick goals this year. However, your marketing strategy is worth nothing if you don’t keep an eye on popular social media trends.Today, any digital marketing campaign must take social media into account
However, it’s not enough to simply be present on social media to succeed. The environment is highly competitive. It’s crucial to stay one step ahead of your competition by keeping up to date with trends. And to do that read about The Top Social Media Trends In 2017 (And How They Can Help You) at JeffBullas.com
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- 22 May
9 Tips for Writing Great Headlines in 2017
If an advertisement or a content piece lacks a great headline, it doesn’t matter how good what’s inside is. You might as well toss out the effort you spent writing it and setting up your campaign. There’s no sense in dedicating any time to creating content or running ads if your headlines aren’t compelling.Extra! Extra! Read All About it!
So what strategies work for creative? What is a clickable headline right now? Let’s take a look at nine powerful, reproducible ways to write a great headline, with plenty of examples. Make sure your content gets the traffic it deserves by reading the full article at WordStream.com
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- 16 May
10 Content Curation Tools Every Small Business Marketer Needs
Content curation consists of finding material relevant to your audience. It is typically drawn from a variety of sources. And, then it is shared strategically through your communication channels.Sounds Simple, doesn’t it? Well, not so much . . .
However, content curation is more than just rounding up popular things on the web. To succeed you need to pick content that is the most relevant and interesting to your audience. And, then you need to provide the context around that content to make your site a destination.
We Never Said That It Was Easy
But, where do you find this content? Especially given the information overload you deal with everyday? Good news. We’re here to help you prioritize the resources by outlining some of our favorites at HubSpot.com
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- 15 May
17 Tricks for Boosting Conversions On Any Landing Page
by Tim Brown
As each new year progresses, new challenges and goals arise. And in terms of your website, improving your landing pages should be a top priority.It’s No Longer About ‘Build It and They Will Come’ . . .
Now, you probably know from experience that just driving traffic to your website with content, social media, and paid ads is only half the battle. And you’re probably also aware that either need to get more specialized landing pages, or perfect them so a visitor considers buying.
Make Your Website Work Harder . . . And Smarter
So, that means creating an effective and emotionally compelling case. Plus, you need to showcases your product or service in the best possible light. To help you out, here are 17 Tricks for Boosting Conversions On Any Landing Page on JeffBullas.com
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- 13 May
How Web Design Can Influence Conversion
There is a big misconception about the role of web design. Many people see design as the lipstick, the visual appeal of a website. But your website should be more than a pretty digital brochure. Web design is a tool that can help you achieve specific business goals.Yes, It’s Especially Important for B2B Firms
For B2B companies, web design should be working towards increasing the leads you get from your website. Good web design can help increase your conversion rate and engagement with your content, funneling leads down your marketing funnel towards a sale.
To more fully understand How Web Design Can Influence Conversion for your website, read the full article at ChiefMarketer.com
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- 13 May
Lead Generation Landing Page Benchmarks and Top Content Tactics
by Ayaz Nanji
To be blunt, if your website isn’t working as hard as you do, then you need to ‘fire’ it. After all, isn’t it supposed to make your lead sourcing easier? Wasn’t it going to generate leads for you?So why is it that your lead generation pages just aren’t working?
There are a majority of small businesses that we talk to that express this same concern. And the source? Their lead generation landing pages. Lead generation landing pages that are supposed to be short. And they should use simple language.
If you were to only accomplish these two things, it would have significantly higher conversion rates. This was according to recent research from Unbounce. To see more about this study, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 10 May
9 Easy Ways to Get Busy People to Respond to Emails
A recent study from Adobe revealed that workers are spending 4.1 hours per week checking and interacting with our work emails. Despite the adoption of tools like Slack, workers are using email more than ever. And what’s more, it can take us up to 25 minutes to get back on task once we’ve interrupted. Checking and reading email during the workday is a huge part of our day.
Short and Sweet is More Than a Moto, Its Good Email Practice
So needless to say, when you draft an email you want it – and need it – to be well-crafted and impactful so it doesn’t expend even more time. So we’ve put together these tips for writing emails — that will get opened and replied to, without wasting anyone’s time.
To see How to Write Emails Your Contacts Will Actually Reply To, read the full article at HubSpot.com
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- 01 May
Why recycle? It May Help Your Content Marketing Program
There are several advantages of re-using content and visuals throughout your marketing efforts. When it comes to marketing, we all know that repetition is necessary. This is especially true when you’re trying to implant marketing messages into your audience’s consciousness.
Using the exact same wording and visuals helps accelerate that process
In addition, repetition allows you to focus on the strategic elements of your marketing and stop re-working the words. If you don’t like the words (or visuals) well enough to re-use them, then why are you using them at all? There is a totally erroneous notion that using, re-using and recycling content is bad because you don’t want your audience to get bored. Or notice that you’re repeating yourself.
Well that is not what works. To see the answer to the question Why Recycle? It May Help Your Content Marketing Program, read on at Drew’s Marketing Minute.
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- 27 Apr
7 Digital Marketing Trends That Are Transforming Business
by Jeff Bullas
The drivers of change are complex and interwoven in the world of digital marketing. And as a business leader you need to know what they are and how they are driving change in your markets.No Trend is an Island . . .
Mobile phones made social networks even more viral and powerful. And inbuilt cameras just added more content in what was already a noisy online world. Faster, cheaper wi-fi and telecommunication networks made broadband an essential utility just like electricity.
Complexity and even faster change are the norm. So what digital marketing trends are driving change. And what can we do about it? To find out, read the full article at the Jeff Bullas Blog
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 25 Apr
The Biggest Mistakes Small Businesses Make With Their Websites
by Ayaz Nanji
Consumers say there are some big mistakes a small business can make with its website that are deal-breakers. One, is to include outdated contact information. This, according to recent research from Vistaprint Digital.So, What Exactly Turns Visitors Away?
It seems that some 49.7% of respondents say outdated contact information on a small business website leaves a bad impression. And other major mistakes include failing to post an address and hours (41.5% say this leaves a bad impression). Or, not including product information (34.3%). And having an unprofessional design (26.2%) all lead the list.
To see all of the Biggest Mistakes Small Businesses Make With Their Websites, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 24 Apr
SEO Basics: Complete Beginner’s Guide to Search Engine Optimization
by Tom Demers
One of the most asked questions we run into at Dan Hoff Marketing, is “how can I use search engines to build my business?” SEO, one of the most potent marketing tools in the modern digital world, is also the most complex and least understood. For most small businesses, it remains a mystery.
What is SEO & Why is it Important?
What’s likely interesting to you as a business owner is how you can actually leverage SEO to help drive more relevant traffic. How can you generate more leads, additional sales, and ultimately higher revenue and profits for your business?
And, Why Should I Care About SEO?
The real value of leveraging search comes form something called commercial intent indications. After all, lots of people search for things. That traffic can be extremely powerful for a business. Not only because there is a lot of traffic, but because there is a lot of very specific, high-intent traffic. That means people are not only visiting, they may have a purchase purpose. And that purpose is indicated by what they are searching for and how they are searching.
So what works? How do you get all of this valuable traffic to your site? This Complete Beginner’s Guide to Search Engine Optimization by Tom Demers can help. Read the full article at WordStream.com to demystify SEO.
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- 20 Apr
How to Write a Business Plan: A Step-by-Step Guide
Not all business ideas are good ones. A lot of people have business ideas. It’s whether these ideas are any good that really matters. That’s precisely why, if you intend to actually build a business from your idea, it’s helpful to create a business plan so you can build out your concept in detail. And then prove that it can really work, both logistically and financially.What is a Business Plan?
A business plan is a living document that maps out the details of your business. At its core, a business plan helps you prove to yourself and others whether or not your business idea is worth pursuing. It’s the best way to take a step back, look at your idea holistically. And it can useful to solve issues years down the road. Even before you start getting into the weeds.
Now. to find some very useful tips for writing a business plan, and see an outline of what to include and business plan examples, read the full article at HubSpot.com.
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- 18 Apr
How to Grow Your Audience on Snapchat
When it comes to Snapchat, you know that it has marketing potential. But, you’re just not sure how to use it. As with any, it’s always a challenge to grow a new social media audience from scratch and to do it well. And unlike Facebook, Instagram, and Twitter, discoverability is a challenge on Snapchat.
And The bad News?
There’s no quick and easy solution to gaining more followers on Snapchat. The good news? It is possible.
Snaplytics provides account management and analytics for brands using Snapchat. And they recently produced a report on how different organizations are using Snapchat. The report reveals insights about how brands are growing Snapchat followings. And it shows exactly how marketers are posting content on the platform and gaining audience growth.
To see how you can use Snapchat for your #MarketingSuccess, read the full article at HubSpot.com
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- 15 Apr
eMarketer Unveils New Estimates for Mobile App Usage
from eMarketer.com
It seems that Americans are spending more time within mobile apps. And with that, they are spending less time within mobile browsers. However, additionally, the number of apps being used regularly is dropping.Mobile Gains Focus on Fewer Apps
According to the latest eMarketing.com projections, in 2017, the average US adult will spend 2 hours, 25 minutes per day using mobile apps. This is a jump of 10.3% over last year, and slightly higher than previously forecast.
To see the data and more insights, read the full article at eMarketer.com
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