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- 23 Sep
5 Landing Page Mistakes That Are Sabotaging Your Chances At Conversion
by Beth Osborne
Landing pages are a central part of every inbound marketing strategy. When visitors land on your page, you only have a few seconds to grab their attention and increase your conversions. So basically that means that they can make or break your business.The Good. The Bad. The Ugly
While it’s fairly easy to create landing pages without knowing how to code, conversions are still a hard-fought battle for most digital marketers. So it pays to be aware of what exactly makes a poor landing page and how to avoid fundamental landing page mistakes. There are countless reasons why visitors to your site may not decide to buy your products or fill out your forms. But with the proper steps, at least you can be assured it isn’t because of the landing page.
To learn about the 5 Landing Page Mistakes That Are Sabotaging Your Chances At Conversion and how to avoid them, read the full article at Jeffbullas’s Blog.
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 16 Sep
13 Super-Easy Ways to Immediately Improve Your SEO Rankings
by Daniel Louis
What comes to mind when you see the term “SEO“? Where do you focus all your energy when you’re trying to improve SEO ranking of your website?Spoiler Alert: SEO is More Than Keywords . . . .
However, if you’ve been working diligently on keyword optimization but are still not getting the results you want, you may need to consider other factors that affect SEO ranking. After all, keywords can only do so much. Using keywords will get visitors to click through to your site. But that is only half the story. If you approach SEO as “optimizing your website for people who use search engines,” the notion of user-friendliness becomes an important factor.
To see some of the various aspects of website usability that impact website ranking, how to improve SEO rankings by improving website usability and what to do when there seems to be conflict between usability and SEO “best practice” read the full article on Jeffbullas’s Blog.
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- 13 Sep
9 Mind-Bending Ways to Use Psychographics in Your Marketing
by Dan Shewan
We know that by itself, consumer demographic data is limited. It tells us nothing about their aspirations. There is no indication of their beliefs. We can’t understand their attitudes. Or do we gain any other subjective psychological measure.What is psychographics? Why should you care?
This is where psychographics comes in. Psychographics is the study of people’s attitudes and interests. It is often studied in conjunction with demographic data to build more complete profiles of target markets and audiences around attitudes and beliefs.
That’s what makes psychographics so powerful
By combining demographic data with psychographic data, we can build much more complete, sophisticated profiles of consumers. To learn what makes it so valuable and how to use it yourself, read the full article at WordStream.com
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- 11 Sep
Understanding Teens and Their Smartphone Habits
from eMarketer.com
Yes, teens are digital natives. But that’s just half the story of what makes teen life so different now from a generation ago. Coming of age at a time when smartphone ownership is the norm, today’s teens are mobile natives as well. The constant connectedness a smartphone enables, or imposes, is a central fact of life for them.Teens Slowly Catching Up With Adults
Though teens still lag behind young adults, a large majority now have smartphones. And for those who have one, it drives their daily digital activity. This is fully explored in eMarketer’s latest report, “US Teens and Their Smartphones: The All-Purpose Device for Liking, Snapping, Ad Avoiding, Shopping and More.”
To see a summary of the study with more insights, read the full article at eMarketer.com
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- 06 Sep
Which Digital Channels Do B2B Buyers Use to Engage With Vendors?
from MarketingCharts.com
There’s somewhat of a gap between expectations and reality when it comes to the B2B customer experience. According to a Marketo study [download page], vendors are less likely to provide a consistent experience than buyers are to value one.Is it a Cause or an Affect?
There is some good news in the study. What they uncovered was that the channels that marketers are most likely to have integrated are also the ones that buyers use the most.
The study is based on surveys conducted among 1,192 marketers. The sampling consisted of 511 B2C consumers and 489 B2B consumers. To see more, read the full article at MarketingCharts.com
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- 02 Sep
Millennials Move Over – 10 Killer Tips to Reach Gen Z
by Patty Odell
One of the truly great things about the discipline of marketing is a pursuit that it is in constant flux. Market trends move. And the constantly shifting winds of markets mean you need to constantly stay in tune with your key demographic. Yesterday it was Gen X, then Gen Y, then Millennials.But now, Gen Z seems to be elbowing Millennials aside as the demographic most sought after by marketers. That may still be up for debate. However, Gen Z and its massive size — 2.6 billion by 2020 — and annual buying power — $44 billion — are clearly attractive to marketers.
96% of Gen Z owns a smartphone and 86% use social media to learn about new products.—mediakix
Perhaps no one understands this group as well as Connor Blakley. He is the 17 year-old entrepreneur who founded youth marketing agency YouthLogic to help brands market to young people. To give us some insights into the market, Blakley provided 10 great tips to help you capture the attention of Gen Z.
To see them all, read the full article at ChiefMarketer.com
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- 26 Aug
7 Digital Marketing Strategies That Work: A Complete Guide
There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online. And you want to be able to reach them and observe their behavior where they spend the most time.Questions. Questions. And More Questions . . .
But when you’re growing a business, it seems like this ever-evolving landscape can quickly become overwhelming. There’s already enough to do. And how are you also supposed to create, fine-tune, and maintain an agile digital marketing strategy? And really, what is a digital strategy?
To help you out, here is a list of seven digital marketing strategies. You can use these seven building blocks to help you create an effective digital marketing strategy to set up your business for online success. So, to see what they are and how you can use them, read the full article at HubSpot.com.
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- 14 Aug
Getting the Most Out of B2B Tech Videos
by Fabio Matsui
Marketers of B2B technologies have always dealt with distinct challenges. From the need to clearly and succinctly explain complex technical products and services to their customers and partners. To planning for sales cycles that can last years. And even to preparing for the fact that, by 2020, 85% of the customer’s decision-making will be completed without human interaction.
The True Impact of Video is to Reduce Complexity to it’s Simplest Form
With its capability to communicate the nuances of complex technology and more readily explain product differentiation, video continues to rise. It is proving to be an appropriate and powerful medium for B2B technology marketers. Video in B2B environments has succeeded by giving clarity to very technical subject matter and rendering it significantly more accessible to potential buyers. In fact, a Content Marketing Institute report found that 70% of B2B marketing experts named video as more effective than any other form of content when converting qualified leads. In short, buyers are people, and people simply prefer watching something to listening to a wordy salesperson.
Given that backdrop, the big question becomes one of “how”. How do marketers of B2B technologies get the most bang for their buck from their videos? To find out, read the full article at ChiefMarketer.com
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- 31 Jul
How to Craft Localized Digital Marketing Strategies That Work
Small, local businesses are typically amongst the slowest to adapt to digital technologies and digital marketing strategies. Why is that? Well, by definition they are small. The local owners have to wear many hats. And with so many responsibilities, staying on top of the most up-to-date marketing trends is not always a top priority.
After All, A Small Business is Small, Ya’ Know . . .
It takes time, resources and money to adapt to new technologies. And small, local businesses usually cant afford the luxury of a dedicated, in-house digital expertise necessary to make it happen. But, truth be told, there is a lot of power in using digital marketing to get results for local businesses.
To see 5 great examples of local marketing tactics that have worked and to learn how they can be used for your business, read the full article at Forbes.com
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- 27 Jul
13 of Our Best Local Marketing Tips…Ever!
by Dan Shewan
Much to the relief of pretty much everyone, SoLoMo as a catch-phrase for Social Local Mobile, failed to catch on and become part of digital marketing’s lexicon. However, that doesn’t mean that local search also fell by the wayside. If anything, it’s become even more crucial than it was a couple of years ago. This is especially true for brick-and-mortar businesses hoping to drive more foot traffic to their store.Used to Be That “all politics are local.” Well Now All Search is Local. Or it Should be.
To help you maximize your local visibility, we’ll be looking back at the 13 best local marketing tips we’ve ever published. Some are highly specific. While others serve as more of a generalized guide. But if you’re trying to reach new customers in your area, grab a coffee and read on at WordStream.com
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- 25 Jul
Inconvenience to Opportunity: How to Tackle the Customer Engagement Gap
by Shayla Price
For decades, companies dictated their interaction with consumers. Brands chose how they would communicate. And they determined when to deliver messages. Consumers were considered passive targets to be accessed.We’re living in a new reality now
However, the consumer climate has dramatically changed. Technology has enabled and empowered customers. Now they control the types of conversations they have with companies. However, most companies haven’t adjusted to these new changes. They’re stuck doing things the old way. As a result, their outdated systems lead to unengaged consumers and declining sales.
That’s why it’s so important to create a bridge that closes the customer engagement gap. And to understand How to Tackle the Customer Engagement Gap, read the full article at KISSmetrics.com
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- 21 Jul
16 Types of Visual Content to Revitalize Your Social Media Marketing
by Disha Dinesh
Face it, today’s audience has trouble focusing. Why is that? Well, it is primarily because of their hyperactive, commotion-ridden environment. Everyday, people are exposed to more webpages, TV shows, social media posts, instant gratification technologies and data.It’s great that the world went digital. Because now you can now connect with anyone, anywhere. But as a business, you need to realize that so can everyone else. Especially your competitors.
Now you need to be able to quickly explain what makes you different? What makes you stand out?
According to new research, social media marketers are now turning to visual content to get the job done. The power of visual content marketing isn’t a new concept. And as a result, today more and more businesses have begun to migrate to digital to reach target groups. Visual content for social media and the internet has now become a primary concern for brands.
To learn all about the 16 Types of Visual Content to Revitalize Your Social Media Marketing, read the full article at DrumUp
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- 20 Jul
How B2Bs Are Harnessing the Event Stack for #MarketingSuccess
from eMarketer.com
Face-to-face events have always been a great way for B2Bs to reach clients and prospects. Even today, they remain an extremely valuable marketing touch-point used by B2B marketers. This is mainly because, they still constitute a great means to move prospects down the purchase funnel.Events Need to Now Join the Era of Digital
Today, digital marketing tactics have become more measureable and data-driven by means of marketing technology. And that means that in-person events must follow suit to justify the spend for competing dollars. “Even with the rise of more measureable digital marketing tactics, in-person events continue to be a major avenue for building relationships, influencing attendees and sharing industry thought leadership,” said eMarketer analyst Jillian Ryan.
To see more of the insights, read the full post at eMarketer.com
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- 15 Jul
The 4 P’s of High-Tech Marketing for #MarketingSuccess
It’s difficult to find a company mission statement that doesn’t at least allude to digital transformation. Or refer to the application of technology in all aspects of business. The right technology can be a differentiator for any size company. Even small businesses are demanding solutions typically associated with enterprise customers and high-tech firms.Business intelligence and advanced metrics for a donut shop?
Why not? Cloud integration for a pet store? Sure. Big data for an online delivery service. Definitely. Advanced security for a law office? Of course! But what does this mean for business-to-business (B2B) technology? First, it’s a huge opportunity. Second, marketers need to figure out how to get customers who aren’t necessarily high level CIOs or IT professionals to connect with highly technical products.
So, how do you engage customers before their eyes have a chance to glaze over? Try the “four P strategy.” And to learn what they are and how to use them, read the full article The 4 P’s of High-Tech Marketing at Target Marketing.
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- 10 Jul
Behavioral Marketing: A Closer Look at What Gets Consumers Clicking
In the past, marketing to consumers was fairly simple. It was based on things like how many pages they visited on a site. But were rudimentary at best. They could tell you, in broad strokes, what a customer might be interested in. But they weren’t very specific. It was a lot like trying to guess what kind of picture a puzzle might make when you only have a couple of the pieces.What is Behavioral Marketing?
Behavioral marketing has changed all of that. Rather than throwing a bunch of ads at consumers and hope some of the marketing message sticks, behavioral marketing takes all the available information. It takes browsing and search history, IPs and cookies and uses it to build a more definitive profile of the user. And then it permits you to tailor marketing messages accordingly.
But what should you know about it, and how do you get started? To find out, read the full article at KISSmetrics.com
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- 29 Jun
Global Ad Spend Forecasts: Key Markets & Media Smart Money
from MarketingCharts.com
Global ad spending forecasts have been released recently. Zenith [link], MAGNA [pdf] and Dentsu Aegis Network [pdf], released their projections earlier this week. And as might be expected, there are some divergence of opinion. However, the all do agree on one major point, there will be a slowdown in ad spending this year.Where The Smart Money is Going
One additional point of a consensus agreement between the three is that digital is finally set to overtake TV this year. It’s been threatening to happen for quite some time. But this seems to be the year for it to happen. Zenith finally sees internet advertising overtaking traditional TV. When exactly that will happen is still up to debate.
Global Ad Spend Forecasts: Key Markets & Media Smart Money
See more of the data summary and download the original reports at MarketingCharts.com
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- 27 Jun
Industry Benchmark Study on Which Digital Channels Deliver the Best ROI?
by Ayaz Nanji
Marketers rank email and social media as their top two digital channels. A percentage indicated that these are the two digital channels they use for delivering what they considered to be an excellent return on investment. This was according to recent research from GetResponse.
Number, Numbers, Those Damned Numbers
The report [download available] was based on data from a survey of 2,510 digital marketers from around the world. And it included both B2C- and B2B-focused firms. The largest group – 18% – indicated that email marketing delivers an excellent return on investment. And while not an overwhelming percentage, the report also noted that 17% say social media marketing delivers well for them.
You can see more of the data and to download the original study. And read about the Industry Benchmark Study on Which Digital Channels Deliver the Best ROI at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 26 Jun
11 SEO Myths You Need To Stop Believing Today
SEO is by far the most talked about, searched for and read about topic for web entrepreneurs. And so it should be. After all, it is incredibly important to get SEO right for your business.So Many Myths. . . So Little Time
However, there are so many myths and misconceptions about SEO floating about. So why do these myths live on, acquiring the status of urban legend? Some of them are hilarious. But some that can really hurt you. They can keep you from improving your search traffic and website rankings, and hinder your best content marketing efforts.
So to help you separate the real from the ‘fake’ news about SEO, read the full article that will debunk some of the most common SEO myths and explain why you need to stop believing them today at JeffBullas.com
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- 16 Jun
10 Data-Backed Tips on How to Build Links The Right Way
Not very long ago, links became a commodity. But that all changed. Google’s Penguin algorithm torched a lot of websites that were artificially inflating their positions in the SERPs using thousands of low-quality footer links.
Quantity VS Quality And Your Content
So, ultimately, you have very little control over link building. In truth, link building is typically a byproduct of creating high-quality content that people want to consume. And therefore want to share and link to. So how do you create content that attracts links?
To find out, here are 10 Data-Backed Tips on How to Build Links The Right Way at WordStream.com
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- 13 Jun
Making Content Part of Your Marketing Mix
There’s always been a part of marketing strategy that emphasized content in some form. It can take the form of helpful tools or information that provides prospects something of value to earn their trust and a thought leadership position. However, what is “new” today is that every company has the capacity to be a publisher and information portal via their own website, blog, social networking pages etc.It used to be difficult and expensive to do and today, it’s neither
In fact, most companies already have the distribution channels (Facebook page, Twitter account, website, e-newsletter, etc.) in place. They just tend to do a lousy job of using the tools at hand. For most businesses, these channels don’t get very much attention and they either languish from lack of relevant content or even worse, they become a brag book for their own accomplishments, awards, clients won, etc. They’re either dormant or so narcissistic that no one pays any attention and really, who can blame them?
To find out How to Make Content Part of Your Marketing Mix, read the full article at Drew’s Marketing Minute.
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