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- 05 Jan
How Google, Amazon and Facebook Have Changed B2B Marketing
by Glenn Gow
Google, Amazon and Facebook have changed buyer expectations across the globe. And not just in the B2C world, but in the B2B world as well. Nowadays, when a buyer interacts with a company, they expect that company to know something about them. And they want the company to help them find and buy the right solution to their problem.B2B Marketers Need to Move With The Market
The B2B market is shifting in purchase patterns and getting younger. According to Google, the growth in B2B buyers found in the 18 – 34 year old demographic grew 70% from 2012 to 2014. While we don’t have more recent data, the trend is clear. The B2B buyer is only getting younger, and this younger buyer is much more digitally savvy, is extremely comfortable with how Google, Amazon and Facebook operate, and spends a lot more of their time on their mobile device.
So to learn How Google, Amazon and Facebook Have Changed B2B Marketing and how you can take advantage, read the full article at ChiefMarketer.com
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- 04 Jan
7 Trials and Tribulations Of Email Outreach
by Dima Dmytro
Outreach email campaigns can be a struggle. After all, it’s not unusual to send out thousands of emails knowing full well that the majority of your messages will never even be seen. And less than half will even be read.So Why Do We Bother?
In a world where cold emailing is heavily frowned upon, and a third of all emails are opened based solely on whether the recipient likes the subject line or not, you could be forgiven for thinking that it might all be just a waste of time and resources. However, this isn’t the case. Email outreach is an extremely powerful tool when correctly utilized. But effective email etiquette is a minefield. And many people struggle to run engaging campaigns.
So to give you a little help to kick off the New Year right, here is a list of the seven biggest trials and tribulations that face email marketers today at KISSmetrics.com
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- 26 Dec
Your 6-Week Checklist For Launching A Digital Product
by Ann Smarty
Most content can be recycled. And indeed, recycled content should be part of your content strategy. However, having something stationary to offer your audience is even better. It’s something that is great for building brand loyalty, increasing visibility and generating conversions that your blog just can’t give you.A good digital product is worth its weight in gold
Digital products are those elements of content that are persistent on your website. It may be an eBook, a webinar, a video series or anything else that would have intrinsic value to your audience. And, it is content that has a longer shelf-life.
But how exactly do you properly launch one? We all know that good things take time. Giving your digital product the boost it needs to be successful takes a bit of preparation. And there’s a lot of conflicting advice on the internet about the ‘right’ way to approach launching a digital product. And not all of it is worth your time.
So, to give you a little boost, here is a set of guidelines and a 6-week checklist for launching a digital product on Jeffbullas’s Blog.
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- 07 Dec
Five End-of-Holiday-Season Marketing Tactics for a Profitable 2018
Marketers are in the throes of making the final act of the holiday shopping season a fruitful one. Black Friday and Cyber Monday are understandably a prime focus for holiday marketing campaigns. But the holiday spirit, and the holiday shopper enjoys spending moods well beyond Thanksgiving. And for some, it can even be sustained into the New Year.The home stretch of the holiday season is a unique opportunity to retool digital strategies
This is a period in which you can set the stage and strategies that will carry you well into January. Armed with the data from the first half of holiday marketing campaigns, paired with the crunch time leading to Christmas, can and should re-energize your marketing. This is the keys to how you can connect with consumers even after the wrapping paper is tossed out and leftovers are gone.
So, to help you out, here are five key considerations for this unique (and hectic) time at MarketingProfs.com
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- 04 Dec
Webinar Benchmarks: Marketing, Scheduling, and Length
by Ayaz Nanji
If you are thinking of doing a webinar, you probably have a lot of questions. What are the most popular methods for promoting webinars? When do people tend to register for webinars? And how long are webinars, on average?So, What Works? What Doesn’t?
To find out exactly what works and what doesn’t, GoToMeeting analyzed 350,890 webinars. All were hosted by more than 16,000 of its customers in the past year. The webinars included in the dataset for the report were hosted by companies of various sizes from around the world.
And they came up with some interesting answers . . .
So, to see the valuable lessons gained from this study, and to download the report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 25 Nov
25 Facebook Marketing Tips to Increase Sales
by Jeff Bullas
For Facebook marketing to be truly valuable to your business, it must achieve the goals you have set out in your marketing strategy and plan. It is the marketing strategy you have created that will keep you focused and on track. And will keep you from heading off and engaged with things that don’t achieve your much needed objectives.No Page is an Island
Your Facebook page and the marketing activities you carry out on Facebook’s eco-system cannot stand alone. Rather, they should be seen as an extension of your blog and your website. So tactics you maybe already doing on your blog can be enhanced and synergized by replicating some of those blogging platform activities on Facebook that are relevant ad appropriate to the Facebook culture. And, that enhance your business goals.
To keep it simple here are 3 core goals and 25 marketing tactics that you can action on your Facebook page that wil keep your blog growing and your business booming . To see them all, read the full article at Jeffbullas’s Blog.
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- 20 Nov
6 Marketing Tactics You Can Use to Boost Email Subscribers
by Mo Harake
With new technologies on the rise, email marketing can feel antiquated. In reality, email marketing is still incredibly effective. And that is because it still works, both in terms of long-term brand building as well as generating profits.But, Does It Really Work? How?
Email marketing is not something that is easy. For those willing to take the time to grow their lists and regularly craft high value, and personalized messages for their audiences, the rewards can be exceptional. According to DMA, email has an average ROI of $38 for every $1 spent. Impressive isn’t it.
And with those numbers in mind, growing your email list as quickly as possible should be a priority. So, here some growth hacks that you can use to build your list of email subscribers. Read the full article at KISSmetrics.com
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- 16 Nov
5 Reasons Your Startup Might Fail (And What To Do About It)
by Kenny Kline
While the startup boom may be slowing down, I don’t think it shows any signs of stopping completely. The appeal of owning your own business and redefining the way you work is too irresistible. It’s a very maverick lifestyle.It’s All Sunshine and Lolly Pops, Isn’t it?
Maybe that’s why everybody I know who’s part of a startup seems to have an optimistic streak. I guess they have to because the stats are certainly not on their side. It’s been well publicized that 90% of startups fail.
This is a very scary statistic. But it may not be so inevitable as the number suggests. And to help you out, here are the five key reasons why your startup may fail. And, in addition how you can turn them around, all on Jeffbullas’s Blog.
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- 04 Nov
How To Use Attraction Marketing To Triple Your Leads
from Jeff Bullas’s Blog
There are so many types of marketing we hear about today. There’s online marketing, influencer marketing, network marketing. . . And the list goes on. But have you heard of attraction marketing? It’s not exactly a new player in the business side of network marketing, but it has exploded in popularity recently.It Can Gain Leads for Your Business Very Quickly
It involves giving value and offering free content to pull prospective leads into your company. The ‘attraction’ part of the equation is the important part here. The idea is not to promote your merchandise or your company. Rather, it is about grabbing people’s attention on an unconscious level so that they don’t really know they’ve been converted until they take action.
Need to learn more? How it all works? How you can make it work for your company? Read the full article at Jeff Bullas’s Blog. Or, simply reach out to us to help you build an attraction marketing program for you.
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- 01 Nov
Blogging Trends: Typical Post Length and Publishing Frequency
by Ayaz Nanji
Bloggers are writing more long posts, spending more time crafting pieces, and publishing less frequently this year than in years past, according to recent research from Orbit Media. The report [read the full report online] was based on data from a survey of 1,377 bloggers.Longer Articles and Posts Steadily Gain
It seems that the length of a typical blog post is now 1,142 words. That is up from 1,054 words in 2016 and 808 words in 2014. Now while that may seem to be a small and insignificant increase, the percentage of bloggers who write short pieces (fewer than 500 words) has steadily declined. And at that same time, the percentage of bloggers who write long pieces (more than 2,000 words) has steadily increased.
So, what works? And, how often should you post? To learn more, read the full article at MarketingProfs
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 30 Oct
Understanding Amazon as an Advertising Platform
Amazon is a retail giant. Or is it a marketplace, a retail and content company? Or is it simply the most customer-centric company on earth?Digital Behemoth or Digital Powerhouse?
However you classify it, it’s also a digital ad powerhouse. This year, about a quarter of Amazon’s US digital ad revenues will come from search placements. That means that Amazon will earn 1.1% of US search ad spending, enough to put it in fifth place after Google, Microsoft, Oath and Yelp. Now that is impressive for a company that has only recently discovered it’s ad revenue muscle.
For more of the numbers and added insights, read the full article on eMarketer.com
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- 28 Oct
A Beginner’s Guide To Local Marketing: How To Use Location To Your Advantage
by Ian Naylor
It’s a modern-day truth that getting to grips with local marketing is essential. This is particularly true for small, local businesses.The Internet is Called The World Wide Web for a Reason
While the internet has successfully made the world a lot smaller, it’s also brought along its own set of problems. I mean, if you have a small local shop in Seattle, why advertise in London? And for many small companies, that is exactly the question that arises when they first consider online marketing.
But, truth is, that online marketing can be one of the most powerful forces for local shops. Your location can be a huge advantage for your brick-and-mortar store if you use online localization. Here are the top five local marketing methods for local marketing newbies as well as a few tips on how to get started with each one at JeffBullas.com
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- 24 Oct
Are Amazon ‘Sponsored Products’ Ads Worth It?
by Gil Roeder
Say you’re in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right?Not so fast. According to a 2016 survey of 2,000 consumers, 55% of people actually skip Google altogether. It seems that they start their online shopping searches directly on Amazon. Google still remains the top search tool for B2B purchases and services. But Amazon is steadily overtaking them in the B2C market.
So what does this mean for you, the advertiser?
When you’re thinking about your online advertising strategy, you want to meet your consumers where they are. And if you’re a B2C company, that place is – more likely than not – Amazon. And to learn how to get started with Amazon ‘Sponsored Products” ads, read the full article at HubSpot.com
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- 14 Oct
How to Start a Competitive Analysis: 57 Questions You Need to Ask
Every brand can benefit from regular competitor analysis. By performing a competitor analysis, you’ll be able to identify gaps in the market, develop new products and services, uncover market trends and even market and sell more effectively.Know Thy Enemy
So, when was the last time you ran a competitive analysis for your brand? Or was the last “analysis” you ran a quick perusal of a competitor’s website. Or simply a “review” of their social media presence?
If you haven’t done a comprehensive analysis, you’re likely missing out on important intelligence that could help your brand grow. So, to help you get started with competitive analysis the right way, we’re breaking down everything you’ll want to look for at HubSpot.com. You can also download a full competitive analysis kit from HubSpot and Alexa.com.
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- 14 Oct
PR in 7 Easy Steps for Emerging-Technology Startups
You have a great new product. And it is time to think about your launch. Suddenly you realize that it’s time to create a public relations program for your startup. There’s a lot to do. And you don’t have enough time or budget to do it all.Where should you begin?
For startups, creating your PR, content marketing and social media programs can be challenging. It is even more challenging if you’re doing business in “emerging technologies” sectors. Add to that the challenge of the inability to hire expert PR counsel, and it may seem impossible.
However, there are ways you can still get it done, successfully. And to help you out, here are some basic steps at MarketingProfs.com
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- 09 Oct
When and Where Consumers Use Search Engines to Find Local Businesses
by Ayaz Nanji
Now here is an interesting fact for any small, local business. Consumers searching online for local businesses typically plan to either visit or book an appointment within the next two days. So, that means that search, that grand, global monster you’ve been ignoring, is important to your small local shop.If All Politics Are Local, Why Not Business Too?
Recently Review Trackers released a report [download available] conducted in 2017 of 350 consumers. Respondents were asked about how they use search engines to find and research local businesses. They were asked about whether they used a web-based search tool or an app, such as Google Maps. And the results were stunning.
To see the charts, data and to download the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 07 Oct
The Most Effective Email Marketing Tactics in 2017
by Ayaz Nanji
At some point you have probably considered using email in your marketing. You may even be using it now. And for all of us, the nagging question persists. What tactics work? And, which ones should I use?Questions, questions, questions everywhere, and . . .
With that in mind, the people from Ascend2 surveyed a group of top marketers. They polled both the B2B and B2C focused as well as hybrid firms to get some answers. They probed to find out exactly what works best.
And what they found confirms some of the “prevailing wisdom” we hear so much about today.
It appears that marketers rank message personalization and the creation of meaningful calls to action at the top. They consider these to be the two most effective email tactics. According to their research [download available], some 50% of respondents say message personalization is among the most effective. While 38% say creating meaningful calls-to-action is among the most effective tactics.
To see more of the data and insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 03 Oct
Analysis Suggests Baby Boomers Are More Engaged With YouTube Ads Than Younger Generations
from MarketingCharts.com
YouTube certainly is a favorite for teens. But ad campaigns on YouTube may get a significantly different response from Baby Boomers. This, according to a report from Strike Social [download available].Based upon YouTube campaigns managed by Strike Social during 2016
Surprisingly, the analysis found that view rates were higher among Baby Boomers than among younger generations. Even more, this was the case regardless of the device in question.
The traditional wisdom says that advertisers are most likely to target Millennials. However, Strike Social report argues that they might be ignoring the most lucrative audience. They may be inadvertantly missing out on Baby Boomers. (They, after all, are the ones with the money to spend)
Still need more? Like to know which industries perform best? Then, read the full article on MarketingCharts.com
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- 02 Oct
Personalization Still Considered the Most Effective Email Tactic
from MarketingCharts.com
Recently Ascend2 and its Research Partners conducted a survey. They asked 260 marketers around the world to identify the most effective email marketing tactics they’re using.So What Works? And, What Doesn’t?
According to the report, email marketers are more interested in increasing conversions. And that even outpaced boosting share or growing their lists for them. And when it comes to optimizing conversions, personalization is still be the belle of the ball.
Easily the most common response was message personalization, and perhaps with good reason. Now, to see more of the data, insights and to download the original report, read the full article at MarketingCharts.com
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- 30 Sep
2018 B2B Content Marketing Benchmarks, Budgets, and Trends
by Ann Handley
A new report produced by MarketingProfs and Content Marketing Institute (CMI) and sponsored by Brightcove is now available. And it show some surprising trends.To Summarize The Research Report: Content Marketing is Maturing . . .
According to this research, it all comes down to the fact that the content marketing space is maturing. Almost two-thirds of North American B2B marketers say that they’re much more or somewhat more successful with their content marketing now than they were a year ago. And that’s good news for both B2B organizations and for the discipline of content marketing itself.
To see more of the data, more insights and to download the report, read the full article at MarketingProfs.com
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