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- 21 Jul
Content Curation – How to Use it to Save Time & Drive Social Media Marketing Goals
by Disha Dinesh
By now, everyone in marketing should know the power and value of content marketing. But to really make it work for you it takes hard work, time, commitment and money, right? After all, you have to come up with a good idea. Then you need to invest in some research to back up you topic. Then you need to craft the article or hire a writer.No Time. No Money. No Way?
But not every small business can devote that level of commitment and expense. However, there is a way to have a robust content marketing program, save time and money and build your brand reputation. It’s called content curation. But it has it’s pitfalls and even a small misstep can be counter productive.
But when it works, it can save time, and drive your social media marketing goals. So, to learn some of the ways you can make content curation work for your social media marketing, read the full article at DrumUp
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- 19 Jul
4 Email Marketing Hacks That Will Help You Stand Out From Your Competition
So you’re a digital marketer. Now I’m willing to bet that you (or your company) already use email marketing. In fact, you probably rely upon it as a key tool in your marketing toolbox.
Well, you’re in good company then.
Email remains, even to this day, the best marketing tool available. It still ranks #1 in the list of methods or tactics used by businesses. And this reliance on email is not without good reason. Not only is email marketing an extremely low-cost marketing tool, it’s also the one that offers the best bang for your marketing buck. According to a study by The Relevancy Group, Q2 of 2017 saw 21% of revenues for businesses come from email marketing alone.
That double digit figure however, doesn’t come with bland ol’ emails that look exactly like the previous one. So, here are a few things you must look out for if you want each one of your emails to create an impact and bring in conversions in this article at Jeffbullas’s Blog.
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- 18 Jul
How to Use Hashtags in Social Media Marketing
Hashtags have changed the way we communicate. And not only within social media. Hashtags have managed to weave their way into our daily lives. And now, they are even present offline as they influence our everyday speech and daily conversations.
Just Because Everybody is Doing it, Doesn’t Mean They are Doing it Right
However, even with their great popularity, not everyone knows how to properly use hashtags. As more than just a social decoration, hashtags have power. And, when applied correctly, they can be used to effectively strengthen your brand on and offline.
But even now, given their broad use, not everyone uses hashtags to their full potential. So, if you’re still confused about how to use hashtags, as well as where and when they publish them, then read the entire article at DrumUp
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- 14 Jul
11 Big Changes Coming to Google Ads: What You Need to Know
by Allen Finn
Recently, at Google’s Marketing Live event a whole host of changes were announced. And any one of those changes can have a huge impact on your digital marketing efforts.During the event, Google Senior VP of Ads, Sridhar Ramaswamy noted that today we operate in a world packed with more curious consumers. Those consumers are far more demanding. And they are way more impatient.
But, People Aren’t Stupid
And that means that today, our prospects expect us to deliver in our ads. They expect ads that offer personalized, hyper-relevant solutions, not generalizations. They want answers yesterday. And they want to save money. Put more eloquently Sridhar said that, “People don’t see value in advertising if they don’t feel valued by advertising.”
So, to see the 11 most interesting features and changes announced at Google Marketing Live, read the full article at WordStream.com
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- 11 Jul
The Only Off-Page SEO Walkthrough You’ll Ever Need
When it comes to SEO, there are two approaches you can take to increase the search rankings of your website. They are on- and off-page SEO. On-page deals with what you can do on your own site to increase your rankings. While off-page deals with what you can do outside your site (on other sites, hence, off-page) to raise your rankings.Both are equally vital to making sure that your site gets found in search
Optimizing your site for off-page SEO means you’ll have to improve the way that both users and search engines see your site in terms of credibility, authority, popularity and relevance, just to name a few factors. A broad simplification of this is that other sites on the web (ideally, respectable ones) will link to your content to essentially promote or vouch for it. Which, circling back now, has major benefits for your site’s reputation.
But, how can you make it really work for you? And why should you worry about it? Find out by reading the entire article at WordStream.com
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- 09 Jul
How Small Business & Agency Owners Can Find New Customers via Social Media
by Disha Dinesh
According to an Ambassador study, 71% consumers who have a great brand experience on social media tend to recommend the brand to friends and relatives. That means that social media is ripe with opportunity to grow your business. And if you’re a small business or agency owner, you can find new customers via social media. Plus, you can save a lot of money otherwise spent on advertising or sales. How?Inquiring Minds Want to Know
We asked small business and agency owners and digital marketers how they found new customers via social media. And here’s what they had to say. They told us that there is a lot of value in organic content. And they said that a reliable social media management tool and smartly targeted social media ads can bring you new customers.
To see what they all had to say, read the full article at DrumUp
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- 05 Jul
Goodbye, AdWords. Hello Google Ads
by Allen Finn
Google has made the executive decision. They are going to consolidate its overwhelming abundance of ad products under three brand new umbrellas. this will include their Google Ads, Google Marketing Platform, and Google Ads Manager. And, in fact, in the process, we are saying goodbye to the digital marketing world’s favorite: AdWords.You Didn’t Misread That
Google is in fact sunsetting AdWords, but in name alone. This and a slew of other shakeups (more consolidation! Smart Campaigns!) were announced by Google’s Senior VP of Ads and Commerce, Sridhar Ramaswamy.
If you are wonder what this all means and why this rebrand is happening now. Or if you would like to understand what Google Ads means for the future of keywords, then read the full article at WordStream.com
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- 02 Jul
The Easy Guide to Optimizing Your Google My Business Listing
It’s always been a challenge to see any real success of local SEO. From link building to on-page and technical SEO, you still have to get the fundamentals of SEO absolutely right.Google My Business – The Linchpin of Local SEO Success
One area to pay extra-close attention to is Google My Business. Without a well-optimized GMB listing you won’t get noticed. In fact, your chances of appearing in Google features like the Local Pack and Maps are going to be slim. With 97% of consumers looking online for local businesses in 2017, you need to do everything you can to be as visible as possible in front of this local audience.
Google My Business Now Offers a Whole New Slate of Features
With a whole host of new features for you to take advantage of, there’s plenty you can do to ensure this linchpin of local SEO is fully optimized. Not only that, it’ll encourage users to get in touch with you and convert, right from the listing itself. So, let’s take a look at some of the most useful features, and how you can use them to boost your local SEO on WordStream.com
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- 22 Jun
Sender Reputations Have A Strong Impact on Email Performance and Here’s How
from Marketing Charts
Email providers are increasingly making life more difficult for spammers. But still not impossible. It seems that just one-quarter of emails in 2017 came from the least reputable senders. And that’s down from 60% of messages in 2012.Send Score, Scores Again . . .
This according to Return Path, which has released its latest benchmark report on the state of email reputation. Each year, they run an evaluation based upon their Send Score system. Sender Score is Return Path’s free reputation calculation service. Send Score ranks senders reputation on a scale of 0-100 rating.
To arrive at its conclusions, Return Path analyzed more than 6 trillion emails. The study focused on those sent last year from IP addresses whose Sender Score was calculated, and whose subscriber engagement and inbox placement data were available for analysis. To see more of the data and access the original benchmark report, read the full article at MarketingCharts.com
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- 21 Jun
The Best Marketing Strategies to Get More Out of Existing Customers
from Marketing Charts
When you need to know the marketing strategies that are working best, it is a good idea to ask the people finding success. And, that is exactly what the CMO Council and Sendwithus decided to do.It Never Hurts to Ask, Now Does It?
They wanted to uncover some of the best ideas finding the most success when it comes to getting more out of their existing customers. So, they asked 179 senior marketing leaders, primarily at B2B and hybrid B2B and B2C companies, what works for them. In particular, they delved into the strategies respondents are using to realize greater revenue and profitability from existing customers.
To see what they discovered, and to download the original report, read the full article at MarketingCharts.com
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- 18 Jun
Linkedin Carousel Ads Have Arrived
by Conor Bond
Telling a story through your advertisements works. It is an excellent way to foster a connection between consumers and your brand. And, this connection is increasingly crucial for your brand and ad campaigns to succeed.It’s a Matter of Attract, Intrigue and Engage
People, particularly younger adults, want shopping experiences that resonate with them. They want to feel engaged. And it’s far easier to leave a meaningful impression on a consumer when their interaction with your brand begins with a compelling marketing campaign.
That’s why social video marketing continues its meteoric rise
But what if you don’t want or can’t afford to create sparkling video ads for your LinkedIn advertisement program? Well, they now have the answer for you. They now offer another effective way to attract attention on social media – the carousel ad, familiar from Facebook – has made its merry way to Linkedin.
But, what exactly is a carousel ad? What makes carousel ads special? And, do carousel ads work? To find out, read the full article at WordStream.com
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- 16 Jun
This is How Blockchain Could Change Digital Marketing Forever
by Raj Chander
By now you have probably either heard of, or read a story about the explosive disruption that some refer to as the future universal currency. Others consider it a “disgusting…noxious poison.” But, what could elicit such extreme feelings in complete opposite directions? Bitcoin, of course.It’s Really All About What Makes Cryptocurrency Work?
But the real story of Bitcoin and other forms of digital money isn’t their investment potential. It’s the Blockchain technology that underlies it. Blockchain is, in its simplest form, a method of digital record-keeping that creates a ledger of transactions. But, it is transparent and, most importantly, impossible to tamper with.
But, how could blockchain influence digital marketing?
Many facets of business and communication could be affected by blockchain. But much of the discussion to date has been about its impact on banking and financial transactions. While those two areas alone are significant, blockchain’s impact could go beyond currency and finance to affect marketers of all products and services. To learn exactly how blockchain could Change digital marketing forever, read the full article at HubSpot.com
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- 12 Jun
Why Businesses Can’t Ignore Google AMP Stories
by Neil Patel
The Accelerated Mobile Pages (AMP) project was launched by Google in February of 2016. It had the stated goal of putting mobile performance above everything else on the web.And Google definitely met their goal.
Today, AMP powers more than two billion mobile pages and 900,000 different domains. Pages with AMP now load twice as fast as pages without added AMP elements. And if you think you can ignore AMP, you’re wrong. AMP has some pretty awesome features and benefits that can take your content creation efforts to the next level.
But, if you don’t take the time to understand or use AMP stories, you’re missing out. And, here’s why businesses can’t afford to ignore them at KISSmetrics.com
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- 09 Jun
5 Proven Ways to Improve Website Conversion Rates
Being able to get traffic to your website is great. But if the traffic isn’t converting? Then all of your search engine optimization (SEO), Keyword strategies and planning efforts will be wasted.Sometimes it’s All Dust. Sometimes it’s Movement.
It is common for some businesses to find that their traffic numbers are solid. But the leads, sales and revenue, well they’re just not there. So if your marketing campaigns, SEO efforts or paid advertising are grabbing the attention of your audience, why do you have a low conversation rate?
Here’s five ways improve your website conversion rates at ChiefMarketer.com
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- 08 Jun
Time Spent With Traditional Media Drops As Mobile Internet Use Blossoms
from MarketingCharts.com
This year, people around the world are expected to spend about 8 hours a day consuming media. And that represents a 12% jump from 2011. This, according to Zenith in a new media consumption forecast.The Beginning of the Mobile Only Era . . . Or the Zombie Apocalypse
So, it seems that the rise of mobile devices is the biggest contributor to this shift. In fact, it is having a far larger impact on media consumption patterns than previously noted. And, according to the report, as increasing amounts of time are spent with the mobile internet, there has been decreases in the level of consumption of traditional media. But, most noticeably, this has had the greatest impact on print newspapers and radio.
And with the rise in time spent with the mobile internet, there are drastic changes taking place with some traditional media. And if you are trying to hit your market, you need to read the full article » at MarketingCharts.com.
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- 31 May
GDPR Is Here: A Simple Marketing Guide for Compliance
by Kay Kienast
The General Data Protection Regulation (GDPR) initiative has caused quite a bit of confusion, and turmoil. And, it has posed more questions than answers for US based companies.Just Another Bureaucratic Stumbling Block or a Timely Tool?
Designed to put customers back in the driver’s seat of their preferences and personal data, the legislation has drawn broad criticism. However, customers and prospects will now own their personal data and have control over the communications they receive.
And as marketers, we are supposed to represent the voice of the customer. And in a manner, the EU’s GDPR can help us do that by focusing on the “customer first.” So, here’s how to make sure you not only comply with GDPR’s regulatory requirements and provide customers what they need at MarketingProfs.com
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- 21 May
Five Subtle Mistakes That Are Limiting Your Marketing Response Rate
by Tim Carr
Every company struggles to target the right audience. And, just as importantly, they struggle to grab the audience’s attention long enough to drive real action. After all, consumer attention spans have now waned to a mere eight seconds. That’s down from a whopping 12 seconds not even two decades ago.
No Gain to be Made by Blaming the Audience
But blaming consumers for a lack of interest in your digital marketing efforts isn’t going to solve the problem. Nor will all those tools that keep you abreast of every click, like, and share. They serve only to confirm that something isn’t working, but they do nothing to tell you how to actually improve performance.
And even the most subtle of mistakes can keep consumers from doing what you want them to do. So, if your response rate is falling short of expectations, don’t rush to overhaul your marketing strategy or media spend. Instead, check for some of the following less-obvious mistakes in this article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 17 May
How to Accurately Measure Your Current Social Media Marketing ROI
by Disha Dinesh
A good social media marketing strategy transforms your business. And, above all else, it yields a measurable ROI. Social media is an effective way to promote products. It connects you with customers and can establish yourself as an authority. But to know when your strategy is actually good, you need to be able to measure its impact. You must answer the question: are my efforts succeeding in helping me achieve my business objectives?“It Aint’ Easy Being Green,” . . . Or Measuring Your Social Media ROI
However, measuring the effects of your social media strategy is much easier said than done. It’s hard to align expectations with what’s possible. And it’s equally challenging to distinguish social media’s impact as compared to your other digital marketing efforts.
So, to help you out, here is some information on how to accurately measure your social media marketing R.O.I. at DrumUp
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- 16 May
App Benchmarks Show Improving Engagement, Power of Push
ffrom Marketing Charts
Recently, Localytics released a study covering the usage of 37,000 mobile and web apps from May 2017 through February 2018. What they uncovered is quite revealing. And, in fact, good news for mobile app developers.Good News Is . . .
It seems that there are indications that app loyalty has remained relatively steady over the past couple of years. But has risen over the longer-term. This is best characterized but the fact that close to 4 in 10 app users (38%) launch an app at least 11 times. This is considered the benchmark of app retention, according to this study.
Whoa! Even More Good News?
Additionally, there’s been more positive movement in abandonment rates than in retention rates over the past couple of years. In this latest analysis 21% of users abandoned an app after just a single use, down from a range of 23-25% from 2015 through 2017. And to see more of the data and for access to the original report, read the full article at MarketingCharts.com
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- 14 May
4 Easy Ways to Get Your Customers To Provide Case Studies
According to the Content Marketing Institute and MarketingProfs 2016 B2B content marketing report, 65% of B2B companies say case studies are the most effective form of content they use. In fact, it is even more effective than blog posts, videos, infographics or any other forms of content.
Case studies are a goldmine for businesses when it comes to sales
For buyers, they represent the most believable marketing material out there. What can be more convincing than another customer vouching for a product or service they’re about to buy. It has far more power than the company singing its own praises for buyers and is seen as a form of “social proof” they need in their buyer journey.
Yet, as effective as these customer stories – case studies – are, there’s one common nagging challenge in trying to create them. Convincing customers to share their stories can be the single biggest stumbling block for case study success. So, here are 4 simple tips to significantly boost your success rate in getting customers to agree to share their stories on Jeffbullas’s Blog.
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