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- 06 Oct
Publishers: Don’t Just Focus on Platform Traffic
from Marketing Charts
Earlier reports indicated that Google has taken the lead over Facebook as a referral traffic source to online articles. But, recent data from Parse.ly [see original data]indicates that publishers shouldn’t focus solely on search and social.Surprise!!
Surprisingly, the study indicated that search and social media combine for just under half of traffic to articles. And while that is impressive, it also means that owned and operated channels provide slightly more than half of traffic.
So, what was the single most prominent way that readers find articles, besides search? To learn what it was, read the full article at MarketingCharts.com.
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- 05 Oct
The Ultimate Guide to Social Media Marketing Campaigns
Every month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter worldwide.So Many Users. So Little Time . . .
With so many people constantly checking their social media feeds, what better way to market than on social media? Plus, social media advertising can reach audiences in a low-cost, impactful, and effective way. And this is exactly why social media campaigns have become a crucial marketing technique for businesses of every size.
Marketing on social is not just a trend. It’s a powerful industry technique that is here to stay and will help you reach more people you want to talk to. But, in case you are wondering how to get started, here is The Ultimate Guide to Social Media Marketing Campaigns at HubSpot.com
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- 03 Oct
How to Create Personalized Marketing Quizzes To Boost Your Digital Growth Objectives
It’s no longer news: a quiz is a type of content. And not only that, it is a form of content that has proven to work.
Want to Shake Things up a Bit? Try Using a Quiz
But apart from adding variety to your content, there’s some data behind why a quiz is a valuable type of content. Consider the fact that a quiz can get as high as a 64% conversion rate. And that quizzes generally have an 81% completion rate.
Quizzes will not fix all your marketing problems. But the good news is, it’s easy to create and wow your audience with quizzes. There are just few things to do right and to learn what they are and how you can create killer quizzes that work for you, read the full article on Jeff Bullas’s Blog.
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- 01 Oct
Incorporating Email Personalization in Your ABM Strategy to Boost Engagement
by Kevin George
Today, email is not just about promoting your brand offerings. Now, it’s about giving your subscribers a more personalized and relevant experience. But, this is not a new concept. However, it is still a new idea for Account Based Marketing.Email Marketing + ABM, a Match Made in Marketing Heaven
Separately email personalization and account based marketing are powerful tools for B2B marketers. But, combined, they can be an explosive force for your conversion rate.
Email personalization, in it’s simplest form is all about sending the most relevant information to your prospects, customers and subscribers at the most suitable time. And, account-based marketing (ABM) focuses on targeting the most relevant audience to market your brand. That means that by combining personalized emails with ABM strategy, you will be able to boost engagement and get the desired results.
So, to learn the ways to build a successful ABM strategy by incorporating personalization into your email campaigns and its benefits, read the full article on the Marketo Marketing Blog.
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- 21 Sep
Your Three-Step Approach to Account-Based Marketing Success
We’ve all heard it before. You cant use B2C strategies in a B2B market. However, thanks to the digital revolution, the distinctions between the two are beginning to blur. It seem that we’re witnessing the consumerization of the business buyer. They are the ones who are no longer satisfied with one-size-fits-all content offerings. Now, B2B customers desire a new level of personalization.Enter account-based marketing (ABM)
ABM is not a new strategy by any means. But more and more B2B marketers are embracing it. This is in part because they’re dissatisfied with their current lead generation programs. A recent report on B2B lead generation, found that, in fact, only 16% of marketers find their current efforts extremely effective.
So, to learn how you can use create an ABM system for your business to boost your lead generation, read the full article at MarketingProfs
NOTE: A Free Registration pop-up opens on this site. Free Registration is required to read this article.
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- 18 Sep
7 Scientifically Proven Ways to Get More Clicks on Your Content
As marketers, before we can create interest and compel action, we must get our audience’s attention. And when it comes to content, that’s the job of the headline copy, which can take many forms. It can be the subject line of an email. It can be the title of an article or press release. Or, it can even be the first sentence of hand-written note.The headline is the most important sentence on the page
“On average, five times as many people read the headline as read the body copy,” said David Ogilvy, the Father of Modern Advertising. “When you have written your headline, you have spent eighty cents out of your dollar.” Point being, make your first words good. Make them so good — so relevant and valuable — that they can’t be ignored.
This is the only way to ensure that the rest of your message gets consumed. But, how to make your first words too good to ignore? To learn how, read the full article at HubSpot.com.
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- 14 Sep
How To Grow an Email List With Subscribers Who Are Willing To Pay for Your Services
by Jawad Khan
Email list subscribers are the biggest asset for any blog or business, on- or off-line. They’re your qualified sales leads. And, it’s much easier to build relationships, generate regular returning traffic and make repeat sales to a list of people already interested in what you do or sell.Those are your subscribers and are far more valuable as compared to normal visitors. So, it is – or should be – a high priority to know how to grow an email list. But, even with the rise in popularity of social media and other marketing channels, email marketing still remains one of the most effective ways of reaching your prospects.
So how do you take advantage of this? If your answer is email list building, you’re only partially correct. And to discover the full answer, read the full article on Jeff Bullas’s Blog.
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- 13 Sep
The Ultimate Guide to Viral Campaign Success
In spite of what we may want for our content, there is no guaranteed way to ensure your content goes viral. But there are certain steps you can take to give your marketing campaign the best chance at success.We All Want Campaigns to go Viral, But . . .
Many marketers hope for a campaign to go viral — meaning it’s recognized, widely-accepted, and influential. And, for something to actually go viral, it needs to be shared over and over again. So, this means you and your company need to share the content first in as many places — and in as many ways — as possible.
But, still, there’s no guaranteed formula. Then, you need to make it easy for your audience to share it as well. And to see how this is done, read the full article at HubSpot.com
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- 10 Sep
How To Promote An eBook When You Have No Money For Advertising
Technology has forever changed the way we see our world. It has changed how we communicate with one another. It has even changed the way we consume information. And it has even forever altered how we access information with the arrival of eBooks.
An eBook, or electronic book, is the digital form of the traditional book and can be accessed on any digital platform. There are typically two types of eBooks – paid and free. Businesses will often offer them for free as a clever tactic for effective lead generation. But, regardless of whether they’re paid or free, eBooks take a long time to write and edit. Authors often spend days, months or even years researching, writing, editing and then finally publishing their eBooks.
That’s why it’s heartbreaking to have to break this news to you: producing a good ebook is NOT enough to generate the sales results you desire. And no matter how many deep insights, incisive research and unique content you provide, all your efforts may go in vain unless your eBook is promoted on the right channels, at the right time, to the right people. But how? Read the rest of the article on Jeff Bullas’s Blog to learn exactly How To Promote An eBook When You Have No Money For Advertising.
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- 01 Sep
Jumping on the Podcasting Bandwagon
As we begin to think of our upcoming marketing efforts we need to put in place, there are a lot of arrows we know we need in our quiver. Social media is and obvious one. As is email marketing, and search marketing. We all want, and need to grow market. And we need to gain access to more and more audience. So, that means we need to consider any and all options.But what about podcasting? No? Consider this then . . .
Podcasting is on the cusp of being very mainstream. Don’t believe me? Well, it seems that 44% of Americans have listened to at least one podcast. And 26% have listened to at least one podcast a month. And, podcast listeners are an affluent, educated consumer. According to recent data from Edison Research, over 51% of monthly podcast consumers earning $75,000 a year or better. [download available]
It is a growing option. And, one of the reasons podcast adoption is growing is that people can listen while doing something else. But is it right for you? And, what is the full value you can gain? To find out, read the full article at McLellan Marketing’s Blog
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- 30 Aug
20 Call-To-Action Phrases That Will Boost Conversion Rates Fast
by John Vuong
When it comes to conversion optimization, you can never underestimate the power of a great, targeted call to action phrase. And, we all are constantly on the outlook for that new “silver bullet” phrase. But, are we all missing something? There may be a lot of ways to improve your conversion rates through some simply tweaks to our CTAs.Targeted call to action phrases work, and it has been proven. HubSpot recently found that there’s a significant increase in conversions with targeted call to action phrases. Or what they call Smart CTAs rather than the run-of-the-mill call to action phrases.
It is because of targeted call to action phrases that we can actively engage visitors to act on a desired action on a website. Sounds rather easy, doesn’t it? But we know it’s complicated, right? So, to see all 20 Call-To-Action Phrases That Will Boost Conversion Rates Fast, read the full article on Jeff Bullas’s Blog.
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- 27 Aug
The Ultimate Guide to Marketing Trends in 2018
by Allie Decker
Marketing moves at the speed of light. At least it feels that way when you’re brainstorming a new campaign or strategy. And then, all of a sudden, a new statistic or technology release changes everything.Ch. . . ch. . . ch . . . Changes . . .
On a yearly, quarterly, and even monthly basis, new trends and techniques pop up. And invariably, it will transform the way we attract, connect with, and market to our audiences.
But simply keeping up with the changes isn’t quite enough. To succeed in this fast-paced marketing world, you have to stay ahead of the game. That’s why the people over at HubSpot created a great guide to help. So, get the full report at HubSpot.com
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- 25 Aug
4 More Content Promotion Strategies to Increase Engagement
If you’re a B2B marketer, odds are that creating content is an integral part of your inbound strategy for attracting prospects. After all, inbound marketing costs 61% less than traditional advertising, while producing 54% more leads. Because of this, everyone is investing more in content marketing. And this raises the bar, meaning that creating more content is not enough. So, to reach your intended audience, you need to differentiate your brand and rise above the noise by offering value.The 80/20 Rule Needs to be Flipped
In the past, inbound marketers spent 80% of their time creating content and 20% promoting it. With all the noise out there, that formula is flipped, meaning that content promotion is now the priority. To communicate effectively with your audience, you must provide the right content in the right place at the right time.
Previously, we looked at four ways to promote your content to increase engagement. Now, let’s go through four more at the Marketo Marketing Blog.
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- 24 Aug
12 Creative Ways To Use YouTube For Branding
from the Forbes Communications Council
The number of YouTube viewers is steadily on the rise. Plus, the site’s recently engagement hit 1.47 billion viewers in 2017. And now, it is expected to increase to an estimated 1.86 billion by 2021. Now, this data shows the platform’s power to reach more of your consumers. And, to ultimately, benefit your business.Thats Great! But How Can I Use It?
YouTube offers a range of ways to interact with your customer base. From using influencers to hawk your products to creating viral videos that consumers gravitate towards. So, adding YouTube to your marketing arsenal can prove to be an effective way to reach more customers. And, it can make your brand more visible with more people.
In this article, 12 members of Forbes Communications Council share creative ways a business can leverage the YouTube platform in its branding efforts. Read the full article at Forbes.com
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- 23 Aug
4 Content Promotion Strategies to Increase Engagement
There’s no doubt that inbound marketing has fundamentally changed demand generation. The strategy has seemingly taken over the B2B world. But, why is that?And for Good Reason. It Gets Results
It costs 61% less than traditional advertising. And yet it produces 54% more leads than outbound marketing. In addition, today your prospects and customers expect a better experience. They don’t want to be targeted with disruptive and annoying advertisements. They want to engage with quality content that educates, entertains, or helps them make an informed purchase decision.
There’s just one problem…
But, all that success of content marketing means that everyone is publishing content for their audience. And the bar has been raised. Now, creating more content isn’t enough. In order to get your content seen by your intended audience, you need to differentiate your brand. And you need to rise above the noise by offering value. Now, it is the promotion of that content that rules and here are 4 strategies to promote your content at the Marketo Blog
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- 10 Aug
Six Rules for Innovative Storytelling
Consumers are constantly being bombarded with content. It seems an unending tidal wave of content marketing. But what sets successful content marketing apart is the thoughtful and meaningful content. What works is content that actually makes up the storyline.
It’s All About Creating Content That People Actually Want to Read
The rise and continued adoption of emerging technologies has completely transformed how consumers expect to receive content. It has also had a huge impact on how brands are pushing it out. With more technology and formats available now than ever before, it’s critical that brands not only consider the latest formats and mediums to present content. But is it is important to also remember that truly effective content marketing is fundamentally about the content itself.
So, if you are wondering how you can create winning content, here are six tips for innovative storytelling in marketing at ChiefMarketer.com
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- 03 Aug
What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
In spite of what may immediately come to mind when you hear the phrase, guerrilla marketing isn’t some sort of combative form of communication. After all, that would be highly disruptive. And that violates the inbound methodology. In fact, it’s actually a very unconventional form of inbound marketing. It’s unconventional because it raises brand awareness among large audiences, without interrupting them.When we hear the term “guerrilla marketing,” it’s hard not to think of guerrilla warfare — which makes sense, since that’s where this style of marketing got its name. In the warfare context, guerrilla tactics depend largely on the element of surprise. Think: “Ambushes, sabotage, raids,” according to Creative Guerrilla Marketing.
But how does that translate into the work we do every day? To find out and to see some inspiring examples, read the full article at HubSpot.com
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- 02 Aug
Conversion Rate Optimization: How to Turn Prospects into Visitors and Visitors into Customers
If you already have website and you have traffic, then, Conversion Rate Optimization (CRO) is probably high up on your list of priorities. That is, turning more of your website visitors into customers – or, converting them.
But What is a Conversion?
A conversion is any specific and desired action is taken by your prospects. It can take place anywhere throughout your sales process. And it can happen either on your website or outside of it. But how can you manage it? And, what are the best techniques to use? Or, what tools are there to help?
To answer these questions and to give you a better understanding of Conversion Rate Optimization (CRO), how it works and how you can make it work for your marketing success, read the complete guide at Jeffbullas’s Blog.
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- 01 Aug
How To Use Chatbots To Boost Your Prospects Engagement and Collect More Leads
Today, conversational marketing is one of the latest trends. It is the way big brands and smart small to medium businesses are reaching wider audiences. And it is used to engaging more and better with their prospects. Plus, it can mean closing more deals, and offering better support to their customers.
Exactly How do They do That?
One clue – messaging apps have surpassed “traditional” social networks. And those apps now have a larger number of monthly active users than social media channels.
Chatbots and Automated Virtual Assistants Play a Big Part in Their Strategies
But, what are chatbots. And how they are created and managed. And, above all, how they can be a powerful tool in your hands to boost prospects engagement and collect more leads? So, to find out, read the full article on Jeffbullas’s Blog.
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- 28 Jul
10 Tips to Find Your Best B2B Prospects
by Ruth Stevens
Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads — with an emphasis on quality leads — are their primary goal. And, as a top priority, it also consumes most of their time, energy and resources.And with this comes the struggle to find good prospects that can become quality leads. Where to look? How to search for them? And, what are the top tools and techniques that are working to find B2B prospects today?
To help you out, here are 10 Tips to Find Your Best B2B Prospects, on the Biznology.com blog.
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