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- 27 Nov
How to Beat the 8-Second Attention Span Plague
by Al Gomez
Holding your audience’s attention in the digital world has grown increasingly difficult. And if you’re having a hard time keeping your audience engaged in your site, you’re not alone. Users leave web pages in a span of 10 to 20 seconds.That Means Clearly Communicate Your Value Proposition in Under 10 Seconds
You don’t need to be a rocket scientist to figure this out. That amount of time is not nearly adequate to convince them to use your services. And, as a content marketer, how will you hold your audience’s attention long enough for you to convince them? And if you don’t hook them in, in that time-frame, you’ve lost the lead.
Here are 7 tips you need to optimize your content for the eight-second attention-span problem everybody’s having at Jeff Bullas’ Blog.
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- 24 Nov
Explainer Videos: The Best Way to Tempt Prospects
How would you like to have the opportunity to spend two minutes with all potential customers? Just showing them exactly why they should choose your brand instead of your competitors? Imagine how powerful your own passion for your product could be for interested consumers.
This is the power of an explainer video
Demonstrating this kind of contagious enthusiasm is often what ultimately wins your audience over. It is simply turning viewers into customers. And it works. Social performance management platform Work.com added an explainer video to its homepage. And their conversions increased by 20%. What’s more, according to Wyzowl’s Survey: The State of Video Marketing 2016, of the 45% of businesses that have explainer videos on their homepage, 86% say they are effective.
But, there are nine simple, but critically important elements, are needed to effectively (and perpetually) deliver your brand’s messaging to your target audience. And to learn them all, read the full article on ChiefMarketer.com
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- 16 Nov
9 Easy Ways to Convert Webinar Leads into Sales
A jam-packed webinar is a beautiful thing. But you know what’s better than filling your funnel with webinar leads? Converting those leads into customers.Plus, Webinar Leads are Some of Your Best Leads
A recent GoToWebinar study on content engagement revealed that people are willing to spend more time with a webinar than any other type of content. These are some of your most engaged leads, so make sure you have a plan to convert them.
However, the key to turning webinar leads into sales is giving your prospects a clear path forward. Too often, we focus on creating great webinar content and hosting an engaging webinar, which are both important, but we don’t spend enough time on the next step.
So, to learn the 9 Easy Ways to Convert Webinar Leads into Sales, read the full article at HubSpot.com
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- 15 Nov
85% of Millennials Say They’ve Made A Purchase After Viewing A Marketing Video
from Marketing Charts
For years, Baby Boomers were the market force to be reckoned with. This generation shaped the way we market to our audiences. We developed countless techniques and tactics around their preferences and their buying habits. But, now that is all changing. And we need to change with that market shift.Old Markets Never Die. They Just Fade Away
One key element of this shift is the growing popularity of video marketing. New statistics from a Brightcove study provide some insights into why that’s the case. Plus, when you add to this, the growing influence of Millennial buyers for both B2C and B2B markets, you have a what can be called a marketing sea-change challenge.
And with the rise of this Millennial market influence, social media has become an increasingly important vehicle for this video content. As example, the Brightcove study found that 53% of adults overall – including two-thirds (66%) of Millennials – claim to engage with a brand after watching a video on social media. And they didn’t just view and move on. Most commonly, these respondents followed up by visiting the brand’s website or conducting further research.
To see more of the data, a chance to download the original report and to see more insights, read the full article at MarketingCharts.com
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- 13 Nov
Which Google Ads Network Is Right for Me? A Pocket Guide
Search. Display. Shopping. YouTube. Each Google Ads network represents unique value. You know your niche, the makeup of your business, and what you want out of your campaigns. But you’re working with a finite budget, and you want to maximize the return on every ad dollar you spend. So, the million-dollar question remains. Which network should your ads live? Or better yet, how do you allocate funds across these networks to maximize ROI? Is PPC just a giant game of Bingo?Short answer: kind of. But it doesn’t have to be frustrating.
Especially if you’re on a budget—which, on some level, everyone is—choosing the right Google Ads network for you can feel a little like buying a car. You want to leave the lot with a vehicle that, over time, offers the most valuable return. Leave with the wrong vehicle—or, in the case of the advertiser, spend your budget in a network that doesn’t allow you to meet or exceed your campaign objectives—and you’re stuck with an asset you’ll want to lose as soon as possible. In either case, it can feel like there’s little room for error.
So, to give you a big of guidance, WordStream came up with a complete pocket guide to choosing the Google Ads network that works best for you. And to get a quick look at how they shake out, read the full article at WordStream.com
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- 09 Nov
Filling the Funnel: Proven B2B Video Marketing Styles
by Sean Gordon
B2B video marketing has radically shifted the manner that we communicate with prospective buyers. And the overall video marketing landscape is constantly morphing in response to new strategies.
And that means that in today’s competitive video marketing landscape, a lot of catching up and jumping ahead has happened. Relying on the old methods of pushing a few product and company videos just isn’t going to cut it. Your prospective buyers are sophisticated and being courted constantly. And, in response B2B brands demand clear and clever content that is going to cater to their individual needs and concerns as a company.
Needless to say, it’s time to step up to the plate and start exploring some different takes on video marketing. So, to see a few B2B video types and where they can be used in your marketing funnel to get the best possible results for your customers, read the full article at TargetMarketingMag.com
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- 07 Nov
Why and How You Should Use Instagram’s IGTV to Improve Your Social Media Video Strategy
by Alice Oh
With its release of IGTV, Instagram is tapping deeper into the rise of video content. And brands and marketers have taken notice. The new platform is a great place for content creators who want to use longer-form videos. Major brands, including Netflix, Chipotle, and Nike, have taken advantage of it, publishing content for their IGTV channels.
Take the Path Less Traveled and Win
And now, IGTV represents an opportunity to dominate long-form vertical video content in a space that’s less flooded with content from competitors. Therefore, content will be more easily visible and accessible to their followers. Brands that take advantage of this in-depth viewing experience now can become an early pioneer and reap the benefits.
So, if you want to elevate your social media video efforts, here are a few ideas that can help your brand best harness the power of IGTV. So, here are 7 tips to help marketers use IGTV at MarketingProfs.com
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- 02 Nov
Five Email Deliverability Myths Debunked
by Tim Moore
Increasing email engagement is marketers’ top priority. Plus, it remains their top challenge. And what complicates this is that it may be email deliverability issues that are undermining their efforts.
And for years we have been told that the path to better email engagement is paved with witty subject lines and colorful design. However, this is not so. In fact, no amount of clever wordsmithing or quick fixes to appearance will mend that fundamental block to engagement. The issue is poor deliverability.
And when that happens, it’s not a pretty sight…
So here’s a list of five of the most dubious myths marketers need to unsubscribe from. To learn how to increase email deliverability and obtain better email results, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Free Registration is required to read this article.
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- 31 Oct
The AIDA Model: A Proven Framework for Converting Strangers Into Customers
by Clifford Chi
In 1898, Elias St. Elmo Lewis anonymously wrote a column about three advertising principles he found useful throughout his career. Through the years this model matured to become a standard that typically expressed as the acronym, AIDA. And is widely used in the advertising industry. In the digital age, brands have even based their entire marketing strategy on the AIDA model.But, What is The AIDA Model?
The AIDA model describes the four stages a consumer needs to go through to become a customer. The stages are Attention, Interest, Desire, and Action (AIDA). And during these four stages, your content will ideally attract attention to your brand, generate interest in your product or service. And, even go so far as to stimulate a desire for it, and spur action to try or buy it.
As Proven Formula, it Can Guide Your Content Creation
The AIDA model is a sturdy framework for guiding your audience through the buyer’s journey and spurring them to act. And if you apply it to your content marketing, you’ll be leveraging a proven formula that can consistently engage, persuade, and convert an audience into customers. So to learn how, read the full article at HubSpot.com
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- 27 Oct
6 Simple Tweaks to Boost Lead Capture Form Conversions
You wouldn’t be the only business to experience contact forms going stale. It seems that just 22% of businesses are happy with their conversion rates. Ant that means the majority of us have plenty of room for improvement.
So why isn’t the traffic we’re driving to our website actually converting?
Good question. Why doesn’t it convert into high-quality lead form submissions? Now, the answer isn’t necessarily a problem with products, services, or offerings. In fact, there are several factors on the form itself that could influence the volume of conversions you’re getting—ranging from your page layout to a form that’s too complex.
Here are six simple tweaks to boost your form conversion rate and encourage those high-quality leads to convert at WordStream.com
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- 24 Oct
How to Craft Irresistible Clickbait Titles That Drive Big Traffic
from Jeffbullas’s Blog
Coming up with the title for a blog post or article may seem like the easiest part, but don’t underestimate its importance. After all, your title has the biggest effect on whether or not someone clicks on your article, whether it be in search engines, social media, an email campaign, or some other channel for content distribution.That’s Why the Title of Your Content so Important
Bear in mind that for every article you create there are likely dozens, if not more, of other articles online that have been created on a similar topic. All of these articles are competing for clicks, search rankings, and the attention of your prospects. And the only way to ensure that your own content stands out and brings in lots of traffic is to write a title that is both engaging, enticing and alluring. That’s a clickbait title.
And if you want to start to make your titles more “clickable” then here are a few tips that will help you craft good clickbait titles for your articles, pages, and blog posts on Jeffbullas’s Blog.
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- 20 Oct
How to Create a Video Marketing Strategy
Before you add video to your marketing arsenal, you need a strategy that goes beyond simply creating and uploading videos. Your video strategy should address why you’re making them, for whom you’re making them, and how they will help you reach your goals.
Your Strategy is The Road, Not the Destination
Your strategy will evolve over time, so it’s not crucial to get it perfect at the onset. What you do need is enough of a framework to get started in the right direction. Then it will begin to have purpose and not just be another tactic.
Here are five steps to help ensure your video marketing strategy is purposeful at MarketingProfs.com
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- 18 Oct
Why You Should Create Multi-Step Forms and How They Can Increase Conversions
We all know that a multi-step form that requires dozens of field entries can easily become complicated, frustrating and time-consuming for your leads. And, as a result, many will simply not finish the form. And a lead or new customer is needlessly lost.“A Little Bit of Sugar Makes the Medicine Go Down . . .”
But there is a way to make registration with a multi-step form a positive experience for your website visitors. A well-crafted multi-step form means that more visitors will complete your form with fewer hiccups.
Now, you may be asking yourself how creating more work for your leads by spreading information out across a multi-step form could possibly be a good thing when it comes to user experience — fair question. To see the answer and to learn exactly how you can do this, read the full article at HubSpot.com
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- 17 Oct
Top 10 Ways to Improve Your Local SEO Right Now
Local SEO is essential to smaller businesses. They operate on a regional, as opposed to a national, level. So, while national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. And, this strategy relies on marketing your products and services to local leads.Doesn’t it Just Make Sense to Go Where Your Customers Are?
Optimizing your local SEO means more website traffic, leads, and conversions. And this is because the strategy is more relevant to your base of local customers. Think of this focused strategy as a way to help you compete more effectively against larger national brands. They have unlimited resources to spend. You don’t And by focusing on specific local-SEO to-dos, you can neutralize their advantage.
After all, 35% of all search traffic is local according to an estimate in a 2017 ReviewTrackers’ study. So, without local SEO, your business could be losing out on a significant amount of traffic. So to help you begin to “Go Local,” here are the top 10 ways you can make your local SEO successful.
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- 16 Oct
12 Proven Content Promotion Strategies To Get More Traffic
In their 2018 research, the Content Marketing Institute found that 37% of brands plan to increase their content marketing spending. And, small businesses continue to invest heavily in content marketing.
As a Result, Content Marketing has Seen an Exponential Growth
However even with all this content, most still sits in the deep corners of the internet. And most goes unnoticed. As an example, Ahrefs found that 91% of content doesn’t get any organic traffic from Google.
No Need to Get Disheartened Though
Instead, you need to create a fail-proof content distribution strategy that ensures visibility for every piece you publish. But how? Where to start? Let’s look at how to create a distribution strategy from scratch on Jeffbullas’s Blog.
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- 15 Oct
You like us, you really like us! – Reviews
For a moment, just consider a few important marketing statistics from 2017:• 92% of consumers now read online reviews vs. 88% in 2014
• 40% of consumers form an opinion by reading just one to three reviews vs. 29% in 2014
• 88% trust reviews as much as personal recommendations, vs. 83% in 2014
• Star rating is the number one factor used by consumers to judge a business
• Only 14% of consumers would consider using a business with a one or two-star rating
• 57% of consumers would use a business with a three-star rating
• 94% of consumers would use a business with a four-star ratingSo, What You’re Saying is Bullet Points Are Important?
The theme that these numbers represent should be obvious. Reviews matter for your business. But, the next question is going to be which review site? Your industry may have its critical industry specific sites. Or you may naturally think of Yelp. And naturally, those are going to need to be part of your plan. But for all of us, Google matters a lot. And those reviews have the most influence on your search engine results and page rankings.
Regardless of where you’d like the review to appear, there are some best practices for asking and encouraging your customers to take the time to review your business. And to see those best practices and learn how to use them for your Marketing success, read the full article on the McLellan Marketing Group blog.
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- 13 Oct
5 Ways to Increase Your Mobile Conversion Rate
by Brad Smith
Even though mobile traffic surpassed desktop traffic way back in 2016, many advertisers are still treating their campaigns with a desktop approach. They optimize their campaigns, ad groups, and landing pages for desktop first. Thinking that then they can start to bring in mobile traffic on the side.But, that simply doesn’t work anymore
Now, it seems that mobile users have vastly different behavior than desktop searchers. Using the same strategy across devices isn’t viable. And in support of this idea, recently WordStream released some new data on average mobile ad conversion rates. And the data revealed that the conversion rates vary widely based on what kind of ad we’re looking at. So, that means that you can’t even generalize across all mobile ads; the type of ad you’re using makes a big difference too.
Today’s PPC marketers need to optimize for mobile users and improve the conversion experience on smaller devices. Here are five tips to maximize conversions on your mobile-targeted search ads starting today on WordStream.com
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- 10 Oct
10 Great Examples of Welcome Emails to Inspire Your Own Strategy
by Erik Devaney
We’ve all heard it before. How important it is for you to make a good first impression. And, as it turns out, the “make a good first impression” principle holds true not only in face-to-face encounters. But it holds in email interactions as well.Your Second Chance for a Good First Impression
A welcome email is the first impression a company makes with a new customer, blog subscriber, or newsletter subscriber via email. Welcome emails can deliver videos, special offers, a sign-up form, or just a friendly hello to establish a relationship with a new contact.
When you send a welcome email to a new blog or newsletter subscriber, or to a new customer, you’re making a first impression on behalf of your brand. So, to help ensure you’re making the best first impression possible, the people at HubSpot rounded up some examples of standout welcome emails from brands big and small at HubSpot.com
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- 09 Oct
The Business and Industry Content Preferences of C-Suite Executives
by Ayaz Nanji
We know that content marketing works. But in order to get to the point where our content drives engagement, it all depends upon the big “IF”. That is, if the key decision maker in the c-suite actually is drawn to interact with or read that content.So, a simple question would be, “what types of content do they want? How do they like to receive that content? And, What are their preferences?”
It seems that Greentarget, a strategic public relations firm focused exclusively on business-to-business organizations, wondered this as well. And, so they ran a study based upon data from a survey of more than 100 C-level executives who are responsible for the purchase of professional services for their firm to find the answers to these questions.
First of all, they found that senior executives rely heavily on email and traditional media for their content. And they are most interested in content that delivers useful insights. In other words, the content they prefer has intrinsic value to the.
To see more of the data and insights from this report, read the full article at MarketingProfs.com
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- 08 Oct
How to Create a Sign Up Form That Converts
Honestly. There is a simple and affordable way to increase leads and create more conversions through your website. Sounds intriguing, right? But what is it?It’s All About That Lowly Sign-Up Web Forms
That’s right. In addition to increasing leads and conversions, a well designed sign-up form can also help you grow your mailing lists. And they can help you learn more about the people interested in their company and products.
But most simply are not built to convert. A good form makes the opt-in process simple and increases the number of conversions. But what makes a good sign up form? To see 13 Tips to Create a High Converting Sign-Up Form, read the full article at HubSpot.com
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