- 20 Feb
A Step-by-Step Guide: How to Make a Video
In 2019, video marketing is being used more than ever. A whopping 87% of businesses say they use it as part of their overall inbound strategy. But even with its success, creating a video may seem daunting. And especially so if your company has never done it before.
Why Are We So Afraid of Doing Video?
Most of us get paralyzed by the “no time, too hard” fallacy. But creating a video doesn’t have to be hard or time consuming. If done right, videos can be made quickly and easily. And all while supercharging your engagement and click-through rates.
Ready to dive into your first video? If you, then read the full article at the HubSpot blog to learn the 5 Quick Tips for Producing Video.
- 21 May
How to Launch a Successful Online Community: A Step-by-Step Guide
It’s no secret that the way people buy has fundamentally changed over the years. These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision. And online communities are beginning to play an increasingly important role in this process.
This is Not Just A B2C Game Anymore
As of 2018, according to the B2B Buyers Survey Report, B2B buyers are increasing their use of buyers’ forums. In fact, the survey found that 45% of business buyers spent more time and resources researching purchases than they did the previous year. There are some great examples of B2B communities like G2Crowd or GetApp that can be used to educate prospective customers and help them make better buying decisions.
But how can you start? What platform is best? To walk you through the process of setting up an online community in more detail, read the full article at HubSpot.com
- 18 May
The Ultimate Guide to Community Management
In today’s digital, hyper-connected society, it’s been found that people are increasingly feeling disconnected from others. With so many people who communicate online, behind screens, this connected world is actually a rather lonely place at times. And this goes for personal relationships as well as business relationships.
“One is the Loneliest Number . . . “
So, what is it that has people feeling a disconnect to others and the companies they do business with? It all comes down to a lack of a sense of community. The “human connection” that we all instinctively need is missing. And that’s why so many brands today are beginning to invest in the creation of communities. They are doing this for their customers, employees, and fans, all as part of a process called community management.
What is the purpose of community management?
Community management has become increasingly popular and recognized by all types of businesses — however, it’s still largely undefined. So, what makes it so special? Why should your business adopt it? To answer those questions, read the full article at HubSpot.com to learn the main reasons why community management is critical to your success as a brand today.