- 12 Feb
What’s The Best Time to Send Email Campaigns?
Timing isn’t everything in email campaigns. But it’s a huge thing. After all, there’s no use in spending hours on a perfect campaign your subscribers won’t open. So, it’s imperative to get timing as right as possible.
The Make Or Break Factor
Undeniably, having a high ROI is critical for proving the success of your email marketing campaign. But, while the quality of content and a myriad of other factors contribute to a good email campaign, there’s one factor that makes or breaks it. And that one factor is the time you send your email.
For instance, Wordstream found that sending email campaigns before 10:30 on Thursdays yields 25% CTR. However, when sent Tuesdays at the same time, it earns a 5% CTR. Surprised? Well, there’s more and to learn all of the best times to send email campaigns, read the full article at the HubSpot Blog.
- 07 Feb
B2B Video Content: Top Goals, Formats, Channels, and Challenges
by Ayaz Nanji
There are a lot of people and companies using video in their marketing now. For some it is because their competition is using it. Not wanting to be outdone, they use video in their marketing. However, the majority do so simply becasue it works.
But What is Working? What Are the Goals for Video Marketing?
According to recent research from Vidyard, in partnership with Heinz Marketing they asked these very questions. It seems that B2B marketers and salespeople are using video content primarily to build brand awareness. But, they are leveraging it more than ever to drive lead generation and to educate customers.
But, exactly what types of videos work best? What format? And what are the best channels to get your video noticed and seen? For the answers, and to learn the top goals, formats, channels and challenges of B2B video content, read the full article at MarketingProfs Blog.
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- 15 Jan
Five Ways to Boost Your Email Campaigns’ Inbox Placement in 2020
Even today, email marketing remains as one of the most dependable tactics in the marketer’s playbook. Flashy, new marketing channels come and go every year, many of them promising to yield impressive ROI. But few of them can actually compete with the tried-and-true approach of email.
Easy to Use. Tough to Master.
Email is relatively simple to use, and it delivers great ROI. But, even though it is easy to use, email is difficult to master if you don’t act on insights that can help deliver impact. And, often, the result of that neglect is beautiful emails, with tempting calls to action, but they get marked as spam and don’t make it to the recipient’s inbox.
As we enter a new year and a new chapter in digital marketing, it’s imperative that your email campaigns reach their intended destination. So here are five best-practices to boost and maintain email deliverability in 2020 at MarketingProfs.com
- 06 Jan
50 Bright Ideas for Promoting Content to Drive Leads
by AJ Beltis
We know that content marketing is huge. And there is no doubt about that. Content is being created and published every second of every day. Plus, in 2019, more than four million blog posts were published. On a daily basis!
WOW! That’s a Lot of Noise Out There . . .
This brings up an imperative question. And, it’s a question that all great content marketers need ask themselves. How do I get more people to see, engage with and react to my content?
How Can I Make The Most of My Content?
To help, the good people at HubSpot have put together a great guide. They have outlined the best content promotion ideas across various mediums. From podcasting to blogging, to everything in between. You can use these best practices to get a strong ROI from your content. So, to learn them all, read the full article at the HubSpot blog.
- 26 Sep
How to Create Buyer-Focused Content That Gains Engagement & Gets Traction
by Adam Little
What makes the difference between a piece of content that gets no traction, and another that encourages a potential client to buy? Is there some magic formula that does this?
Great Questions, But How About a Great Answer
Frequently, market and sales content is written as if it’s either a sales brochure or a technical manual. It comes off as either too pushy or far too clinical. It seems that most content online and in emails today simply misses the point. It needs to reflect the wants, needs and interests of the reader. In style and substance, it needs to fit the buyer.
And the key is to ensure the content, in both substance and style, fits the buyer’s needs. And that is the crux of all well-performing content. The collateral you create must fulfill the needs of the buyer, at whatever stage of the buying journey.
To learn how you can accomplish this and to help pinpoint the why and how of creating excellent buyer-focused content, read the full article at MarketingProfs.com
- 25 Sep
The 12 Types of Content Marketing in a Marketer’s Arsenal
When it comes to content marketing, it can be tough to know which ones to use and which ones will make a statement. There are a variety of content marketing types that marketers can choose from. For example, Southwest likes to mix it up by posting gifs, blog posts, commercials, and retweets on their Twitter page. Delta has recently been on a video and gif kick, posting strictly commercials, videos, and gifs about flight.
It’s Not About Me. It’s All About You . . .
It’s ultimately about what type of content marketing promotes your business effectively. But, it is mostly about what your prospects and customers want to see and engage with. And there is a range of different content marketing types to choose from when you want to make a splash in your campaigns.
To learn what they are and how they can impact your brand, read the full article at HubSpot.com
- 20 Aug
How to Create Compelling Brand Stories in a Noisy World
from Jeff Bullas’ Blog
Storytelling has long been considered an art form. But now, it has become a business imperative as well.
Emotions are the Sherpa in the Buyer Journey
Market studies tell us that brands with interesting, original and engaging stories can sell more than their blander competitors. And the reason? Well, stories touch upon emotions. And this is not simply conjecture. In fact, neuroscience shows that human beings make decisions based mostly on emotions. And not on logic. And surprisingly, that is the case even in the B2B space that has assumed only logic prevails.
The human brain is hardwired to be fascinated by good storytelling. And your business can benefit from that wiring. To learn how, read the full article on Jeff Bullas’s Blog.
- 26 Jul
Captioned Video Ads Show A Lift in Brand Linkage
from Marketing Charts
We know that advertisers are increasing their video budgets this year. But are they missing out on one key element that could make a difference to audience engagement? A new survey from Verizon Media has found that and astounding 7 in 10 US consumers watch videos without sound in public spaces. This makes captioning not only important but expected by viewers and crucial for your business.
The vast majority of people who use captions are not hearing impaired. Half of the more than 5,600 US consumers surveyed report that captions are important because they usually watch videos with the sound off. Perhaps, more importantly, the majority of respondents said they are more likely to watch an entire video when captions are available.
What Does This Mean to Advertisers? Read the full article at Marketing Charts to learn more.
- 15 Jun
How to Captivate Customers by Using Video in Digital Ads
There is ample evidence that video dominates the web. Today, consumers spend an average of five to six hours watching videos each day. With 20 percent of that time devoted to digital content alone. And Forrester Research predicts that digital video ad spend will reach $102.8 billion a year by 2023.
A Medium That is Big and Only Getting Bigger
There are a lot of advantages that video content offers marketers and brands. For one, it allows companies to engage with their audience. And, study after study tells us that consumers trust video ads more than static advertisements. So, the use of video in our ads can hel establish a deeper relationship with consumers to progress them through the buyer’s journey.
As long as it’s done well, every industry stands to benefit from the use of video. One study suggests that 74 percent of users who watched an explainer video proceeded to buy the product or service they learned about. But implementing video in digital ads and on social media can be an intimidating thought. And if you are wondering How to Captivate Customers by Using Video in Digital Ads, read the full article on Chief Marketer.
- 13 Jun
5 Emotional Writing Tactics to Skyrocket Your Facebook Post Engagement
by Lesley Vos
You want your Facebook content to convert. But given that Facebook algorithms change and prices for ads are rising like crazy, this sounds like a crazy dream. Right?
The good news is . . .
There is some good news though. There are some alternative tactics to engage users that you should consider. And most importantly, you need to concentrate on their needs and emotions rather than your product. Then begin to target a niche audience with stories that would align with their core values and reflect your brand’s nature.
And the best news is that you can apply to these principles to your Facebook posts with some emotional writing tactics. Here are five emotional writing tactics to try out for improved engagement on Facebook at WordStream.com
- 05 Jun
What is Earned Media? And Does it Really Work?
Remember ‘back in the day” how people used to learn about upcoming events, the latest trends, and cool new products. Well, it was probably almost exclusively from magazines, newspapers, and TV shows.
The Times, They Are a Changing . . .
Back then, this was where brands used to get all their earned media. But earned media has expanded beyond print and TV. And marketers can harness it in several ways.
But because the places we get information have changed over the last 30 years, earned media changed as a result. So what is earned media, is it really effective? And how can you gain some? To find out, read the full article at HubSpot.com
- 01 Jun
Empathy Mapping for Marketing Content: What It Is and How to Do It Well
by Linda Emma
Have you noticed that the best books and movies are so totally immersive you feel as if you’ve actually entered the world they depict? Which is why I’d argue that the people most skilled in content aren’t necessarily the best writers. Rather, they’re the ones who are able to empathize with characters so well that their creations seem real.
And when writing for marketing, you need to do the same thing. You need to connect with your audience. But first you have to understand who they are and what they care about. That’s where empathy mapping comes in.
So, What Is an Empathy Map?
An empathy map is a systematic tool that brings to light to your most likely customers. As you work through it, it teaches you how to connect with the people who will consume your content, products, or services. So, if you’re wondering how to understand what will motivate your potential customers, read the full article at MarketingProfs.com to find out.
- 23 May
Six Naming Trends to Help Your Brand or Product Stand Out
It is a simple reality of the business world. Every new business wants to stand out to attract more attention. And, of course, they want to connect with, appeal to and engage an audience of potential customers.
A Rose by Any Other Name is, . . . .
One way to do that is with a memorable business name. And that’s because one of the first things a potential customer learns about your business is its name. So, it’s vital that the name make an impact.
But hitting on that exactly perfect combination of word-smith imagery to define your brand in one name is hard. But, when someone comes up with an intriguing or interesting naming technique and convention, others follow suit, creating a name trend. Here are 6 trends that may be able to help your brand stand out, so read the full article at MarketingProfs.com
- 14 May
How to Use the Art of Storytelling in Your Blogging Strategy
by Chima Mmeje
Blogging has proven to be a great medium for a business to communicate, gain interest and to even generate leads. But it has become a crowded space. Now, we live in a world where over 4 million blog posts are published every day. And that constitutes a lot of noise you will need to break through to get your story into your market.
Bloggers, Bloggers Everywhere . . .
So, how do you stand out in a sea of bloggers? At this point in time, there are literally thousands, all of whom have probably covered all the key topics from a thousand different angles. Do you follow the trend? Or do you strike off and create a technique of your own?
To learn more, read the full article on Jeff Bullas’s Blog.
- 13 May
The No. 1 Rule and Four Essential Parts of High-Converting B2B Emails
There is a common human behavioral tendency called decisions paralysis. Simply stated, this is manifested when buyers are confronted with too many choices, the result, in most customers, is to not buy.
To Decide, Or To Not Decide. That is The Question . . .
Decision paralysis also applies to your email marketing as well. If you give your subscribers too many options, they won’t know what you want them to do or where they should click. The best advice, in that case instead, is to focus on the Rule of One. This rule essentially states that every promotion must contain four essential elements for success.
To learn more, read the full article at MarketingProfs.com
- 08 May
The Basics of Branding in 2019: What You Need to Know
There is good news. Thanks to new technology, customers are receiving thousands of advertisements from different brands each day. But there is bad news too. And, thanks to that same technology, customers are receiving thousands of advertisements from different brands each day.
Shocking! It’s Shocking, I Tell You
With this fast and continuous communication, many brands find it hard to keep their name at the top of the mind of the customer. And most struggle to even get noticed. As and example, studies show that most customers today would not even notice if approximately 70 percent of brands ceased to exist tomorrow.
After all that advacne in technology, this year, branding will be taking a turn to the human side. While technology will stay an essential part of the interaction with customers, companies will have to create a brand that is compassionate, based on values and builds an active community. But how? And what are the trends? Well, here are five trends that will define your branding strategy and what you need to know about the Basics of Branding today, on Jeff Bullas’ Blog.
- 16 Feb
How People Want to Engage with Brands on Social Media
Social media often gets a bad rap. Most notably, this comes for its contribution to the spread of false information and the misuse of user data. But despite this, even with all the negativity surrounding it, Sprout Social reports [download page] that the majority of consumers they interviewed still believe that social media has the ability to connect people.
Social Media is Really All About the Conversation
And, it’s not just people connecting with each other that makes social media powerful. Social is also seen as a top channel for brands to connect with consumers. Consumers like when brands listen to them. And part of listening means interacting and exhibiting behaviors that facilitate and encourage connections.
To see all of the data and added insights, read the full article at MarketingCharts.com
- 08 Feb
How Neuromarketing Could Revolutionize Marketing
by Clifford Chi
With the rise of digital media, the entire marketing landscape has shifted. One advantage over ‘traditional marketing’ is the ability to measure a campaign’s performance. But even with all of these metrics, we still can’t measure what is arguably the most crucial indicator of a campaign’s performance. And that is emotional resonance. But what if we could actually measure emotional resonance?
This is Where Neuromarketing Comes In
Neuromarketing is a blend of neuroscience and marketing designed to help brands gauge the emotional resonance of their current and future marketing campaigns. And even though we live in an age of data overload, where you can measure almost anything, we still are still not able to accurately gauge the most important element of your marketing campaign — its ability to make your audience feel something.
Fortunately, the neuromarketing space is rapidly evolving, and its technology is becoming more affordable and practical for marketers. And, hopefully leading to its mainstream use tomorrow. To learn how this can impact your marketing, read the full article at HubSpot.com
- 23 Jan
Emotions Matter: Why Your B2B Marketing Must Connect Before It Can Convert
Do Emotions really matter in a B2B purchase decision? Or is it always simply a matter of logic and not emotions?
“Just the facts ma’am. Nothing but the facts . . .”
For B2B marketing, the trick is in making an emotional connection without making your case emotionally. We can’t “chew the scenery,” so to speak. We simply don’t have an audience that is as passionate about our services as consumers are about trucks or chocolate or puppies and kittens in need of forever homes … But we do need to make sure we’re connecting with our audience on a level other than “just the facts, ma’am.”
Even with the necessity of a more restrained approach, we do need to create opportunities for our prospects to feel their decision rather than just think it. How do we do this? To find out read the full article at TargetMarketingMag.com