-
- 15 Nov
85% of Millennials Say They’ve Made A Purchase After Viewing A Marketing Video
from Marketing Charts
For years, Baby Boomers were the market force to be reckoned with. This generation shaped the way we market to our audiences. We developed countless techniques and tactics around their preferences and their buying habits. But, now that is all changing. And we need to change with that market shift.Old Markets Never Die. They Just Fade Away
One key element of this shift is the growing popularity of video marketing. New statistics from a Brightcove study provide some insights into why that’s the case. Plus, when you add to this, the growing influence of Millennial buyers for both B2C and B2B markets, you have a what can be called a marketing sea-change challenge.
And with the rise of this Millennial market influence, social media has become an increasingly important vehicle for this video content. As example, the Brightcove study found that 53% of adults overall – including two-thirds (66%) of Millennials – claim to engage with a brand after watching a video on social media. And they didn’t just view and move on. Most commonly, these respondents followed up by visiting the brand’s website or conducting further research.
To see more of the data, a chance to download the original report and to see more insights, read the full article at MarketingCharts.com
-
- 19 Oct
TV Ads and Word-Of-Mouth Sway Purchases for Gen Xers
from MarketingCharts.com
Does your business depends upon marketing and advertisement campaigns? Then you probably would like to know the latest trends and supporting data. Plus, if you sell to a specific demographic, then it would be even better to know what buyers rely upon now to make their purchase decisions.What Better Way to Find Out Than to Ask Them
Recently, Marketing Charts released their US Purchase Influencers Report for 2018 [download available]. They set out to understand what it was that has the greatest influence on purchases by generation. And to do so they looked across the range of potential purchase influencers. This included TV ads, email offers, search engine recommendations and even recommendations from friends.
To see what they found, and for a chance to download the original report, read the full article at MarketingCharts.com Read More »
-
- 02 Jun
Tech Update: Mobile and Social Media Usage, by Generation
from Marketing Charts.com
Millennials continue to be the generation with the broadest access to smartphones and the heaviest use of social media. But Gen Xers are more apt to be using tablets and a majority of Boomers are also “embracing” digital technologies. This, according to a report [download available] from the Pew Research Center.Smart Phone Adoption is Growing at a Huge Pace
Also, not surprisingly, smartphone ownership has blossomed in recent years. Less than 5 years prior than this latest study, in May 2013, just half of the adult population owned a smartphone. Today, that number has swollen to 82% of all cell phone users. The marketing implications for this alone is huge and highlights the growing importance of a mobile-first strategy in the coming years.
To see more of the data, to read more insights and to download a copy of this report, read the full article at MarketingCharts.com
-
- 10 Nov
Are Younger Consumers Over Email?
As the generations come of age, tastes and habits in the market change. And since email has become one of the core pillars of the modern marketing mix, it is good to know if younger consumers are still ‘in to’ email.There’s Good News and There’s Bad News . . . Nope. Only Good News
It seems that for most younger consumers in the United States, their use of email has increased over the past few years. And most expect it to increase even more in the next five years. This was according to recent research from SendGrid and Egg Strategy.
To see a summary of the data and insights, see the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
-
- 03 Oct
Analysis Suggests Baby Boomers Are More Engaged With YouTube Ads Than Younger Generations
from MarketingCharts.com
YouTube certainly is a favorite for teens. But ad campaigns on YouTube may get a significantly different response from Baby Boomers. This, according to a report from Strike Social [download available].Based upon YouTube campaigns managed by Strike Social during 2016
Surprisingly, the analysis found that view rates were higher among Baby Boomers than among younger generations. Even more, this was the case regardless of the device in question.
The traditional wisdom says that advertisers are most likely to target Millennials. However, Strike Social report argues that they might be ignoring the most lucrative audience. They may be inadvertantly missing out on Baby Boomers. (They, after all, are the ones with the money to spend)
Still need more? Like to know which industries perform best? Then, read the full article on MarketingCharts.com
-
- 18 Sep
What Are The Preferences of Millennial B2B Buyers
by Ayaz Nanji
Some 82% of B2B buying committees now include at least one Millennial employee. This was according to recent research from SnapApp and Heinz Marketing. [See the original report – download available]An Emerging Trend Worth Watching Closely
While seemingly still a small amount, it is an emerging trend. And it is one that all B2B marketers need to pay attention to. The reason? Because as this group becomes a greater influence upon the decision making in organizations, it will begin to shift how we will need to market. It will also require us to begin to evolve the activities and content and buyer-journey tactics in order to maintain success.
One significant aspect that the report revealed is how millennials engage with vendors. It seems that they do so quire differently than baby boomers, our traditional B2B target demographic audience, even in B2B.
And that means we will need to adjust our Marketing
To see how that is, the implications for the future of B2B marketing and to access the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
-
- 25 Mar
The Most Popular Social Networks With Millennials, Gen X, and Baby Boomers
by Ayaz Nanji
It is commonly assumed that Facebook is the most popular social network across generations. However, research indicates that it’s not as dominant with younger consumers as with older consumers.According to Recent Research from Sprout Social
The report was based on a survey conducted in January 2017. For the report, they polled 1,000 Millennials, Gen Xers, and Baby Boomers in the United States. Now not surprisingly, the research confirmed what we all have suspected. It seems that some Gen Xers as well as Baby Boomers say Facebook is their favorite social network. But Facebook ranked as the most popular social network with Millennials.
To see the numbers and what they can mean to your social media marketing strategy, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
- 1+360 303 1585
- info@DanLHoff.com
