- 30 Oct
Understanding Amazon as an Advertising Platform
- Oct 30, 2017
- Dan Hoff
- Amazon Marketplace, Digital Marketing, eCommerce, Google, Search Engine Marketing, Website Conversion Strategies
Digital Behemoth or Digital Powerhouse?
However you classify it, it’s also a digital ad powerhouse. This year, about a quarter of Amazon’s US digital ad revenues will come from search placements. That means that Amazon will earn 1.1% of US search ad spending, enough to put it in fifth place after Google, Microsoft, Oath and Yelp. Now that is impressive for a company that has only recently discovered it’s ad revenue muscle.
For more of the numbers and added insights, read the full article on eMarketer.com