- 20 Mar
Business Email Read Rates and Unread Delete Rates, by Industry, Q1-Q4 2016
by Ayaz Nanji
It seems that 13% of emails sent by businesses in 2016 were deleted by their recipients. While that may not seem too worrisome, that was without being opened or read.
An Impressive Data Sampling
This was according to recent research from Return Path, a company specializing in email deliverability. Their report was based on their internal email data from 17,000 of their commercial senders. It also included 2.5 million consumer panelists and spanned over 5 billion commercial email messages received in 2016.
Not surprisingly, what they found was that emails deleted without being read in 2016 varied widely by industry. But there were a number of surprises revealed as well. To see the data and insights, and to gain access to the original report, read the full article at MarketingProfs.com
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