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Business Email Read Rates and Unread Delete Rates, by Industry, Q1-Q4 2016

  • Business Email Read Rates and Unread Delete Rates, by Industry, Q1-Q4 2016

    by Ayaz Nanji

     

    Author: Ayaz NanjiIt seems that 13% of emails sent by businesses in 2016 were deleted by their recipients. While that may not seem too worrisome, that was without being opened or read.

     

    An Impressive Data Sampling

    This was according to recent research from Return Path, a company specializing in email deliverability. Their report was based on their internal email data from 17,000 of their commercial senders. It also included 2.5 million consumer panelists and spanned over 5 billion commercial email messages received in 2016.

     

    Not surprisingly, what they found was that emails deleted without being read in 2016 varied widely by industry. But there were a number of surprises revealed as well. To see the data and insights, and to gain access to the original report, read the full article at MarketingProfs.com

     

    NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.

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