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Boost Your Email ROI by Improving Your Copy’s Readability

  • Boost Your Email ROI by Improving Your Copy’s Readability

    by Trisha Randolph


    Trisha RandolphAs an email marketer, you test subject lines and calls to action for optimal performance. But are you submitting your copy to the ultimate test? If you’re not testing your copy for readability, you may be missing out on clicks, conversions, and revenue.


    Why Does Readability Matter?

    When, on average, office workers receive 121 emails per day, fighting for your reader’s attention is a brutal free-for-all. And that fight isn’t getting any easier either. The average attention span is now just eight seconds.


    So that means that more than ever, it’s important to make your emails stand out in a sea of content and grab your reader’s attention quickly. Optimizing emails for readability is your ticket to beating the ticking attention clock. And to find out how to do that, read the full article at MarketingProfs.com


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