Blogging Trends: Typical Post Length and Publishing Frequency

Blogging Trends: Typical Post Length and Publishing Frequency

• Nov 01, 2017
• Dan Hoff
• 0
• Blogging, Digital Marketing, Lead Generation, Website Conversion Strategies

by Ayaz Nanji

Bloggers are writing more long posts, spending more time crafting pieces, and publishing less frequently this year than in years past, according to recent research from Orbit Media. The report [read the full report online] was based on data from a survey of 1,377 bloggers.

Longer Articles and Posts Steadily Gain

It seems that the length of a typical blog post is now 1,142 words. That is up from 1,054 words in 2016 and 808 words in 2014. Now while that may seem to be a small and insignificant increase, the percentage of bloggers who write short pieces (fewer than 500 words) has steadily declined. And at that same time, the percentage of bloggers who write long pieces (more than 2,000 words) has steadily increased.

So, what works? And, how often should you post? To learn more, read the full article at MarketingProfs

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