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Blogging Trends: Typical Post Length and Publishing Frequency

  • Blogging Trends: Typical Post Length and Publishing Frequency

    by Ayaz Nanji

     

    Author: Ayaz NanjiBloggers are writing more long posts, spending more time crafting pieces, and publishing less frequently this year than in years past, according to recent research from Orbit MediaThe report [read the full report online] was based on data from a survey of 1,377 bloggers.

     

    Longer Articles and Posts Steadily Gain

    It seems that the length of a typical blog post is now 1,142 words. That is up from 1,054 words in 2016 and 808 words in 2014. Now while that may seem to be a small and insignificant increase, the percentage of bloggers who write short pieces (fewer than 500 words) has steadily declined. And at that same time, the percentage of bloggers who write long pieces (more than 2,000 words) has steadily increased.

     

    So, what works? And, how often should you post? To learn more, read the full article at MarketingProfs

     

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