Bing PPC Ads: How They Work and How It Compares to Google Ads

Bing PPC Ads: How They Work and How It Compares to Google Ads

• Jun 08, 2019
• Dan Hoff
• 0
• Bing, Google, Pay-Per-Click, Search Engine Marketing

by Clint Fontanella

For most of us in marketing, when we talk about Pay-Per-Click, we usuall think of Google. Alternatives to the search giant are either not considered or relegated to a minor role. But, Bing, the search engine is powered by Microsoft, strives to outdo Google at every turn. And it has some value that we may not have considered before.

Bing, Working to be The Giant Killer

It’s an ambitious goal. But, there is one place where Bing differentiates itself is through its Pay Per Click ads or PPC. While Google Ads offers a popular PPC feature, Bing’s has unique advantages that distinguish itself from the search engine giant. And, if you’re the cost-conscious owner of a small- to medium-sized business, you may be more interested in Bing’s PPC benefits than Google’s.

To find out why and to see a break down how Bing PPC ads work, as well as how they compare to Google Ads, read the full article at HubSpot.com

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