Better B2B Email—10 Quick Tips

Better B2B Email—10 Quick Tips

• Nov 01, 2018
• Dan Hoff
• 0
• B2B Marketing, Email Marketing, Lead Generation

by Beth Negus Viveiros

Could your B2B email campaign use a boost? At Connect to Convert, Mary Hart shared 10 surefire tips marketers can use to improve their B2B ROI.

Hart—a senior writer, content marketing at life sciences supply chain solution TraceLink—noted that above all, marketers must test and keep the metrics in mind. This is especially important if they want to achieve email nirvana. “Track everything,” she says. “Know what people clicked and when they clicked. Track it all.”

So, what else did she say? Read the full article on ChiefMarketer.com to find out and to learn her 10 quick tips on how to achieve Better B2B Email.

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