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Best Practices for Identifying, Developing and Engaging Your Target Audience

  • Best Practices for Identifying, Developing and Engaging Your Target Audience

    by Josh Baez

     

    Author: Joshua BaezAs B2B marketers, understanding our target audience is essential to every single thing we do. And yet all too often we lack the necessary details around our target audience. Without those details, we are unable to actually do anything meaningful.

     

    It All Boils Down To One Common Problem

    There is one common mistake that organizations make when it comes to identifying their target audience. They tend to assume that these people want to hear about the product. When, in fact, a majority of them probably don’t. And successful marketing requires a gap to be bridged. That gap that exists between those people who want to hear about the product and those who don’t. And that doesn’t even take into consideration those who aren’t even aware they have a problem that requires a solution to begin with.

     

    How can organizations begin to bridge those gaps?

    Here are three key areas to help you better identify, develop, and engage your target audience at Heinz Marketing. Then, you can more effectively and consistently drive pipeline for your organization.

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