- 10 Jul
Behavioral Marketing: A Closer Look at What Gets Consumers Clicking
In the past, marketing to consumers was fairly simple. It was based on things like how many pages they visited on a site. But were rudimentary at best. They could tell you, in broad strokes, what a customer might be interested in. But they weren’t very specific. It was a lot like trying to guess what kind of picture a puzzle might make when you only have a couple of the pieces.
What is Behavioral Marketing?
Behavioral marketing has changed all of that. Rather than throwing a bunch of ads at consumers and hope some of the marketing message sticks, behavioral marketing takes all the available information. It takes browsing and search history, IPs and cookies and uses it to build a more definitive profile of the user. And then it permits you to tailor marketing messages accordingly.
But what should you know about it, and how do you get started? To find out, read the full article at KISSmetrics.com