How to Create Facebook Lead Ads: A Beginner’s Guide

How to Create Facebook Lead Ads: A Beginner’s Guide

• Apr 01, 2017
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• Facebook, Facebook Advertising, Lead Generation, Social Media Marketing, Social Selling

by Bethany Cartwright

Typically, lead generation marketers collect information through form submissions on a website. First, the marketer promotes a specific offer, say on Facebook. It might even include such things such as a gated e-book or coupon. And then an interested user will fill out a lead form to claim the offer.

While this method does work and helps get exposure to your site, it has one important problem. It requires users to leave the place where the offer was promoted to click through your conversion path. This means bounce-rates at every point along the process. And that’s not ideal.

Problem Solved . . . Hooray!! Enter Facebook Lead Ads

A Facebook lead ad is an ad type you can purchase through the Facebook for Business platform. Instead of sending users to a landing page where they fill out a lead form on your website, Facebook lead ads allow potential customers to access your offers without ever leaving the Facebook app.

Need to know more? To learn the basics of Facebook lead ads: what they are, why they matter, and how you can start using them effectively in your own marketing campaigns, read the full article at HubSpot.com.

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