Before Building Brand Awareness, You Need to Assess Brand Value. Here’s How to Do Both.

Before Building Brand Awareness, You Need to Assess Brand Value. Here’s How to Do Both.

• Feb 16, 2018
• Dan Hoff
• 0
• Brand Awareness, Brand Marketing, Marketing for Small Business

by Dara Treseder

How your brand is perceived has a huge impact on its success. Strong brands instill confidence. They build credibility with investors, consumers, media outlets,and employees. All that confidence translates into steady growth and rising profits. However, brands perceived as weak, vulnerable, or broken will face problems.

Your Brand Matters – Really Matters

That means that your brand matters. And it doe so independent of how much money is put into outreach and marketing campaigns. But, you won’t get far without first knowing your brand’s current standing in the market.

To learn more about what to do Before Building Brand Awareness, and how to Assess Brand Value, read the full article at MarketingProfs.com

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