Banish The Boring: Use B2B Video to Entertain, Educate & Engage

Banish The Boring: Use B2B Video to Entertain, Educate & Engage

• Nov 19, 2019
• Dan Hoff
• 0
• B2B Marketing, Digital Media Trends, Video Marketing

by Aljaz Fajmut

When we think of some of the B2B videos we have seen, we probably think to ourselves – BORING. Well, B2B videos don’t have to be boring anymore. No longer is it necessary for our customers to suffer thought a monologue of charts, facts and figures.

For B2B video marketing success today, those videos need to follow the Rule of the 3-E’s. They now need to entertain, educate and engage.

That Means It’s Time to Get Creative

We can no longer escape the fact that video is not a trend. It’s not a fad. In fact, it’s everywhere. And it has proven, time and again, to be a great way of connecting with clients, building leads and clinching sales. But, how relevant is it to the B2B sphere? Well, 73% of B2B marketers have already said that video positively affects their marketing ROI.

Today, there’s no reason why your next B2B video marketing campaign can’t hit a home run. And according to  Aljaz Fajmut,as long as you use video to be entertaining, educational and informative, there is no reason to be boring. And to learn 7 of the best B2B video marketing techniques so that your own ROI grows and grows this year he shars, read the full article on Jeff Bullas’s Blog.

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