B2B Video Content: Top Goals, Formats, Channels, and Challenges

B2B Video Content: Top Goals, Formats, Channels, and Challenges

• Feb 07, 2020
• Dan Hoff
• 0
• Content Marketing, Lead Generation, Video Marketing

by Ayaz Nanji

There are a lot of people and companies using video in their marketing now. For some it is because their competition is using it. Not wanting to be outdone, they use video in their marketing. However, the majority do so simply becasue it works.

But What is Working? What Are the Goals for Video Marketing?

According to recent research from Vidyard, in partnership with Heinz Marketing they asked these very questions. It seems that B2B marketers and salespeople are using video content primarily to build brand awareness. But, they are leveraging it more than ever to drive lead generation and to educate customers.

But, exactly what types of videos work best? What format? And what are the best channels to get your video noticed and seen? For the answers, and to learn the top goals, formats, channels and challenges of B2B video content, read the full article at MarketingProfs Blog.

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