B2B Marketers Need to Get Ready for GDPR

B2B Marketers Need to Get Ready for GDPR

• May 11, 2018
• Dan Hoff
• 0
• B2B Marketing, Digital Marketing, International Markets

by Beth Negus Viveiros

Many B2B marketers don’t think GDPR is something that they need to be concerned about. And that could be a huge mistake.

Beware! The Ides of . . . MAY?

The May 25 deadline for compliance with the EU’s General Data Protection Regulations (GDPR) is rapidly approaching. Now, the regulations don’t get really specific about exactly what B2B marketers need to do to be compliant. But, GDPR has a lot of implications for B2B.

The law is often ambiguous. And the degree to which it will be enforced is yet to be seen. But the cost of non-compliance is severe and B2B marketers must be aware and prepare. So, to see some tips on how to do that, read the full article at ChiefMarketer.com

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