- 27 Nov
B2B Marketers Find Content Downloads Drive Conversions
Business-to-business (B2B) marketers know what a long haul it can be driving leads to conversions. Unlike the business-to-consumer (B2C) segment, the path to purchase for B2B products can be winding. And it often requires the input of many players before a purchase is made.
How the “Complexity Nut” Can Be Cracked?
New research from Ascend2 sheds some light on how B2B marketers can perhaps make that process a little easier. The firm surveyed B2B marketers worldwide in September on issues such as which online forms drive the most conversions.
It turns out the answer is the offer of a content download. And, to see the data and insights, read the full article at eMarketer.com