- 27 Feb
B2B Exhibitors Devote Large Portions of Their Marketing Budgets to Events
from Marketing Charts
B2B events and exhibitions are important for marketers. They can help to satisfy a broad range of critical marketing goals. Events can help in identifying new customers. They can be used to reach sales leads and even for building awareness.
But Just Exactly How important are Events and Exhibitions to B2B Marketers?
To find understand the importance being placed on events, the Center for Exhibition Industry Research (CEIR) conducted a study. They wanted to determine exactly how influential exhibitions are to participants. And what they found was that the level of importance has increased. In fact, events are now considered the most valued tool in their marketing arsenal.
To see additional insights and to access the original report, read the full article, go to MarketingCharts.com