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B2B Email Newsletters: Format, Length, and Frequency Trends

  • B2B Email Newsletters: Format, Length, and Frequency Trends

    by Ayaz Nanji


    Author: Ayaz NanjiThinking of developing a newsletter? Then you may need answers to some key questions.


    Questions. Questions. So Many Questions.

    First, what is the most popular B2B email newsletter format? How many messages do marketers send each month? Whom do newsletters come from? How long are they?


    To find out, Find A Way Media examined 78 marketing email newsletters [download available] sent by B2B companies that operate in a range of different verticals. The researchers analyzed messages sent by the firms over a three-month period to determine format, length, sender, and frequency trends.


    The researchers identified four common B2B newsletter formats and to see what they are and how they work, read the full article at MarketingProfs


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