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B2B Buying: Millennials vs. Gen X and Baby Boomers

- 08 Apr
B2B Buying: Millennials vs. Gen X and Baby Boomers
- Apr 08, 2015
- Dan Hoff
- 0
by Ayaz Nanji

Millennials B2B buyers want to interact directly with vendors’ representatives far more than Gen X or Baby Boomers buyers when researching products and services, according to a recent report from IBM.

The report was based on data from a survey of 704 people who influence or are responsible for B2B purchasing decisions of $10,000 or more for their company. Respondents came from 12 countries and 6 industries.

Read the full article at MarketingProfs.com

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