B2B Brands Need to Step It Up to Reach Millennial Buyers

B2B Brands Need to Step It Up to Reach Millennial Buyers

• Jun 17, 2019
• Dan Hoff
• 0
• B2B Marketing, Generational Marketing, Marketing to Millennials

by Beth Negus Viveiros

Recently UPS released this year’s UPS Industrial Buying Dynamics survey. And what they found should be a wake up call to every B2B marketer. It seems that there is an increasing level of influence by Millennials in the B2B buyer process.

Know the Trend: The Rise of a New Generation of B2B Buyer

This year’s study found a 10 percent increase over 2017. And that means that, if you haven’t already begun to adjust your tactics you need to. According to Brooke Yamini, VP of marketing operations at UPS, “the rise of Millennials ushers in a new era that challenges long-standing industry norms.”

This new generation of B2B buyers start their buying process online. And they do their initial research with social media and their peers. So, if we are going to successfully market to this emerging generation of B2B buyers, we need to begin to adjust our tactics. To gain more insights into the findings of this report, read the full article at Chief Marketer.

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