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B2B Brands Need to Step It Up to Reach Millennial Buyers

  • B2B Brands Need to Step It Up to Reach Millennial Buyers

    by Beth Negus Viveiros


    Author: Beth Negus ViveirosRecently UPS released this year’s UPS Industrial Buying Dynamics survey. And what they found should be a wake up call to every B2B marketer. It seems that there is an increasing level of influence by Millennials in the B2B buyer process.


    Know the Trend: The Rise of a New Generation of B2B Buyer

    This year’s study found a 10 percent increase over 2017. And that means that, if you haven’t already begun to adjust your tactics you need to. According to Brooke Yamini, VP of marketing operations at UPS, “the rise of Millennials ushers in a new era that challenges long-standing industry norms.”


    This new generation of B2B buyers start their buying process online. And they do their initial research with social media and their peers. So, if we are going to successfully market to this emerging generation of B2B buyers, we need to begin to adjust our tactics. To gain more insights into the findings of this report, read the full article at Chief Marketer.

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