B-to-B Email Marketers – Ask 3 Common-Sense Questions Before Pushing ‘Send’

B-to-B Email Marketers – Ask 3 Common-Sense Questions Before Pushing ‘Send’

• Apr 16, 2015
• Dan Hoff
• 0

by Heather Fletcher

Sometimes the minutiae can obscure the big picture. This touch point led to that click through. That’s great. But what if response falls off a cliff? What went wrong?

Phil Simon author of “MESSAGE NOT RECEIVED: Why Business Communication is Broken and How to Fix It,” published in March—is trying to rid the business world of the overuse of jargon and email messages.

Simon advises B-to-B email marketers ask themselves 3 Common-Sense Questions Before Pushing ‘Send’. Read the entire article on TargeMarketing.com

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