- 16 Apr
B-to-B Email Marketers – Ask 3 Common-Sense Questions Before Pushing ‘Send’
Sometimes the minutiae can obscure the big picture. This touch point led to that click through. That’s great. But what if response falls off a cliff? What went wrong?
Phil Simon author of “MESSAGE NOT RECEIVED: Why Business Communication is Broken and How to Fix It,” published in March—is trying to rid the business world of the overuse of jargon and email messages.
Simon advises B-to-B email marketers ask themselves 3 Common-Sense Questions Before Pushing ‘Send’. Read the entire article on TargeMarketing.com