- 01 Apr
How to Create Facebook Lead Ads: A Beginner’s Guide
- Apr 01, 2017
- Facebook, Facebook Advertising, Lead Generation, Social Media Marketing, Social Selling
Typically, lead generation marketers collect information through form submissions on a website. First, the marketer promotes a specific offer, say on Facebook. It might even include such things such as a gated e-book or coupon. And then an interested user will fill out a lead form to claim the offer.
While this method does work and helps get exposure to your site, it has one important problem. It requires users to leave the place where the offer was promoted to click through your conversion path. This means bounce-rates at every point along the process. And that’s not ideal.
Problem Solved . . . Hooray!! Enter Facebook Lead Ads
A Facebook lead ad is an ad type you can purchase through the Facebook for Business platform. Instead of sending users to a landing page where they fill out a lead form on your website, Facebook lead ads allow potential customers to access your offers without ever leaving the Facebook app.
Need to know more? To learn the basics of Facebook lead ads: what they are, why they matter, and how you can start using them effectively in your own marketing campaigns, read the full article at HubSpot.com.
- 29 Mar
How to Create a Twitter Moment: A Step-by-Step Guide
When more than 9,000 tweets are published per second, it can be hard to find great content on the platform. Or to get your great content noticed. So in 2015, Twitter rolled out Twitter Moments. These are curated tweets revolving around a single topic or story, all in one place.
Problem Solved . . . Right?
Initially, only Twitter and its editorial partners, such as BuzzFeed and The New York Times, could curate Moments. Last year, however, Twitter opened up Moments for all Twitter users. Now, all content creators on the platform can compile groups of tweets. Whether it’s about an event, a campaign, or a pop culture moment, marketers can take advantage of this feature and potentially get discovered by new followers.
But how can you use them. And how do you set them up so they will work for you? To find out how you can turn your tweets into the 411 on Twitter Moments, how to create them, and how brands can use them, read the full article at HubSpot.com
- 23 Mar
What is Guerrill Marketing? And How Can It Work For Your Brand?
Guerrilla marketing isn’t some sort of marketing combat. After all, that would be highly disruptive. And that would violate the whole methodology of inbound marketing. As a fact, it’s actually a very unconventional form of inbound marketing. It raises brand awareness among large audiences, without interrupting them.
What Is Guerrilla Marketing? What Is It Good For?
Because it’s so unconventional, however, it’s not the easiest concept to explain. Guerrilla marketing is often best understood when it’s observed. So that’s how we’re going to approach its best practices and takeaways. We’ll start with some basics around where it came from and how it works. Then follow by an examination of how it’s been carried out successfully.
So read on at HubSpot.com to discover the answers to the questions of what is guerrilla marketing and how can it work for your brand.
- 18 Mar
20 YouTube Tricks, Hacks & Features You’ll Want to Know About
When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don’t be fooled. YouTube has a lot going for it.
Soooo Many Features, So Little Time . . .
After all, there are a ton of cool things you can do with YouTube that you might not know about. For example, did you know that YouTube automatically creates a written transcript for your videos. And that polishing those transcripts can help you get your videos found more easily in search? Or that you can use YouTube to easily create a photo slideshow. And you can even set it to music using its royalty-free audio library?
Mind-blowing stuff, isn’t it people. To help you make the most out of the still very popular platform, HubSpot has put together a list of 20 of the lesser-known hacks, tips, and features YouTube has to offer. So read the full article at HubSpot.com for all of them.
- 09 Oct
Hook, Line, and Sinker: 7 Tips for a Killer Call-to-Action
Read to the end of this blog post to receive $1 million!
Oh, if only that were true. I’d probably read through more than once. However, now that I have you thinking about the proper way to motivate someone, I’d like to share some tips on how to craft a clear and engaging call-to-action (CTA) for your marketing campaigns. (more…)