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- 11 Oct
17 Tips for How to Write Catchy Email Subject Lines
by Olivia Allen
Yes, it is true. The success or failure of your email campaigns can hang on that one little thing – the subject line. In fact, 47% of email recipients decide whether or not to open an email based on subject line alone. That’s why it’s so important to craft subject lines that are compelling enough to get people to click through.So Small And Yet So Big
While they may seem like a small part of your message, they’re one of the very first impressions you have on your email recipients. And they’re a marketer’s ticket for standing out in a crowded inbox.
Do you want your email content opened, read, and clicked? It all starts with the subject line. Here are 17 tips to help jazz them up and boost engagement at HubSpot.com
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- 07 Oct
How to Develop a Content Strategy: A Start-to-Finish Guide
Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan. That is, IF you even have a plan. Most simply forget this critical point in the process. But, if you do have one, you need to make sure it’s up-to-date, innovative, and strong.As The Going Gets Tough, The Tough Create More Content
After all, you’ve got more competition than ever. According to the Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did in 2016.
The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. If you’re having trouble planning for the upcoming year or need some fresh ideas to include in your plan, we can help. And if you would like to dive into why your business needs a content marketing plan and the exact steps you will need to take to create one at, read on at HubSpot.com
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- 25 Sep
16 Email Subject Lines You’ll Probably Want to Click
Face it, we all get a LOT of emails every day. Right? So what makes you want to take that extra step to actually open one of those emails? Often, it’s the subject line. After all, it’s your very first impression of the email. And from it, you’ll do your best to judge the content on the inside.Don’t Be The Other Guy
If you’re someone who happens to send emails on behalf of your company, you don’t want to be one of those ignored or deleted emails in your subscribers’ inboxes. You’ve got to make sure your email subject lines are top-notch. And what better way to learn how to do that than by examining some great examples of subject lines?
So, what is it that makes the best email subject lines? To find out, read the full article at HubSpot.com
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- 09 Sep
What is SEO in 2017? How It’s Changed, and Where We Are Now
As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming next.Behold! A Great New Galaxy Awaits!
Now, new universes of search are taking shape outside of the browser window. In many of them, the rules for optimization have yet to be defined. But why does that matter to marketers? Well, in a nutshell, changes in the way people search indicate changes in the way they discover your content. They’re using new keywords and shaping queries in different ways; e.g., what may have once been a query for “Boston restaurant” might now look more like, “Where should I eat tonight?”
So, to dive into this new search universe that is changing the face of SEO read the full article at HubSpot.com
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- 26 Aug
7 Digital Marketing Strategies That Work: A Complete Guide
There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online. And you want to be able to reach them and observe their behavior where they spend the most time.Questions. Questions. And More Questions . . .
But when you’re growing a business, it seems like this ever-evolving landscape can quickly become overwhelming. There’s already enough to do. And how are you also supposed to create, fine-tune, and maintain an agile digital marketing strategy? And really, what is a digital strategy?
To help you out, here is a list of seven digital marketing strategies. You can use these seven building blocks to help you create an effective digital marketing strategy to set up your business for online success. So, to see what they are and how you can use them, read the full article at HubSpot.com.
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- 23 Aug
29 LinkedIn Tips for Professional Networking, Business & Marketing
In April, LinkedIn announced it had reached 500 million members. That meant it is one of the most popular social networks for professionals. And that also makes it one of the top social networks overall.But are you using LinkedIn to its fullest potential?
With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful. This is especially true when you’re aware of all the platform’s hidden features. Some of which don’t get nearly as much attention as they deserve.
So to help you learn how to use LinkedIn effectively, this post is chock full of LinkedIn tips. I covers some of the top the ones that you may be overlooking. But you definitely shouldn’t. Read the full article at HubSpot.com
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- 15 Aug
How to Start Using Video in Your Marketing
Whenever a new app or technology is released, marketers are among the first to experiment with it. And then they start creating new content with it. For the most part, that’s because marketers are constantly competing for their audience’s attention. And often it is by the most innovating and engaging means possible.And right now, that means creating video content.
There’s no getting around it, marketers must create video content. They need video now if they want to broaden their reach and connect with audiences across platforms — such as on blogs, YouTube, social media, and search engines. Video content isn’t up-and-coming anymore. Audiences want to see more video content, and other marketers and publishers are creating more videos in response.
So, are you ready to start creating video content as part of your marketing strategy? If so, then here are some ideas for videos you can film and some tips for integrating them into your marketing at HubSpot.com
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- 05 Jul
How to Write Catchy Headlines and Blog Titles Your Readers Can’t Resist
It’s one thing to write great content. But it’s another thing to get it read and ranked. And that is where nailing the title comes in.A Foolproof Method for How to Write Catchy Headlines and Title
Titles are what sell the content. They represent it in search engines, in email, and on social media. But how long should a headline be? What words should you use? What words should you avoid? Should you optimize it for search, or for social? Or both?
Luckily, there is a simple formula for writing catchy headlines and blog titles that you can reference from here on out. To see what that formula is, read How to Write Catchy Headlines and Blog Titles Your Readers Can’t Resist at HubSpot.com
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- 30 Jun
How to Use Facebook Live: A Step-by-Step Guide
In April 2016, Facebook launched Facebook Live. As a live video streaming service, it lets anyone broadcast from their mobile devices straight to their Facebook News Feed.Fun, Easy to Use, But Hard to Master
Since its launch, live streaming has grown in popularity with individuals and brands alike. This has mainly been because it’s fun and simple. However, for such a simple concept, Facebook Live has a lot of little nuances that you need to learn if you want to get the most out of the platform.
So, here is a quick walk through on how to broadcast on Facebook Live, how to analyze your live video’s performance, and several tips and tricks for getting the most out of the platform. So read on at HubSpot.com
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- 24 Jun
14 Essential Tips for an Engaging Facebook Business Page
Whether you’re setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move. After all, Facebook is home to nearly 2 billion monthly active users.And It Should be Easy Enough, Right?
Just slap together a photo, write up a couple of posts, and expect the leads and customers to roll on in, right? Wrong.
If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim.
So, to help you our, the folks at HubSpot have compiled some useful tips. Read on to make sure you’re creating an engaging page that takes full advantage of everything Facebook marketing has to offer. Here are 14 Facebook Business Page Tips on HubSpot.com
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- 10 Jun
Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages
by Amy Wood
We all know that words matter in life. But they also matter a lot in marketing. And even more on your website.When it comes to landing page copy, many a debate have begun over which words to choose. The discussion has raged over the context in which they’re used, the order they’re presented. And even over the amount of words you use to convey a message.
Why Not Do a Study to Find Out What Works?
So, with the help of Machine Learning model and an Emotion Lexicon, Unbounce data scientists analyzed the behavior of 74,551,421 visitors to 64,284 lead generation landing pages. They worked to reveal what kind of emotional language is effective across 10 popular industries.
To see what they came up with and to download the full report, or check out some of the juicy insights, read the full article at HubSpot.com
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- 27 May
How to Get Started With Paid Search
All too often, companies, especially small businesses, think that if they just pay to be on a search engine, there is noting more they need to do. They think that once they are there, they don’t have to invest time and resources in search engine optimization to rank higher organically. But, nothing could be further from the truth.How to Use Paid Search – The Right Way
It’s important to make clear that paid search is not a replacement for anything. But it should, instead, be used to complement other inbound marketing strategies. Paid online advertising takes a lot of time and effort. And done right, it takes a lot of resources, and a lot of management. And it’s something you really need to invest in.
To help you get started the right way, we’re breaking down the basics of how to use paid search the people at HubSpot have put together some great advices. So, let’s take a look at some of the useful things you can do with paid search at HubSpot.com
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- 25 May
9 Inbound Marketing Stats You Need to Know
by Megan Conley
The inbound movement has always been about one thing. Its all about being relevant and truly helpful to your audience. But technology and internal company relationships change. And as they do, marketers and salespeople must learn how to adapt to better serve their customers.Well. This May Be Useful . . .
To better understand how our relationships with consumers and coworkers are changing, HubSpot collected data from more than 6,300 marketers and salespeople from around the globe. They then used that data to compile the 2017 State of Inbound report.
Check out the full report here, or view some of the most interesting highlights from 9 Stats You Need to Know From the 2017 State of Inbound Report at HubSpot.com
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- 18 May
How to Leverage Social Intent Data in Your Next Nurturing Campaign
If you want to succeed – or even survive – in business now, capturing buyer attention is everything. Without it, you’re just throwing more content, emails, ads, and offers into the abyss.And yet, there has never been a harder time to earn buyer attention
Thanks to the internet, today’s buyers have a lot more knowledge and power. That means diminishing returns for marketers. And at this point, simply turning up the volume doesn’t work. As marketers, business owners and founders, we need make sure that our engagement is more targeted. And, to get there, we need to listen to our customers.
This Is Where Intent Marketing Comes In
Intent marketing can help you become a better market “listener”. But, what is Intent-Based Marketing? And, how can you leverage social media to determine buyer intent? To find out read the full article at HubSpot.com
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- 16 May
10 Content Curation Tools Every Small Business Marketer Needs
Content curation consists of finding material relevant to your audience. It is typically drawn from a variety of sources. And, then it is shared strategically through your communication channels.Sounds Simple, doesn’t it? Well, not so much . . .
However, content curation is more than just rounding up popular things on the web. To succeed you need to pick content that is the most relevant and interesting to your audience. And, then you need to provide the context around that content to make your site a destination.
We Never Said That It Was Easy
But, where do you find this content? Especially given the information overload you deal with everyday? Good news. We’re here to help you prioritize the resources by outlining some of our favorites at HubSpot.com
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- 26 Apr
The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals
Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month? With so many active users, Facebook Ads are a good option. The can offer access for many marketers looking to reach new audiences. After all, its where people are already spending a significant amount of time.So, Many Options . . . So Little Time
Facebook’s business platform has grown to be more and more sophisticated. Now it offers advertisers more options to reach new audiences. And even options to retarget previous site visitors back to their brand. However, with so many different options, it can be difficult for advertisers to figure out which Facebook Ad type is best for any given campaign objective.
In this post, you’ll walk through each of the different Facebook Ad types. And then, help you figure out which ads you should run for different campaign goals. So, do you want to dive deeper into Facebook lead generation ads? Then read this comprehensive guide on the Facebook lead ads type and how to use them at HubSpot.com
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- 22 Apr
6 Branding Mistakes Undermining Your Company’s Image
by Karla Cook
In 1982, Colgate decided to jump on the frozen food craze. They released a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees. At the time, the growing ready-to-eat meals market seemed like a great space. After all they were already a successful company. There was just one big problem for Colgate: their brand
OOOPS! Well That Didn’t Work Now Did It
It seems that they were trying to sell food under a brand that people heavily associated with toothpaste. And it just didn’t work. This now infamous example of branding-gone-wrong illustrates the immense impact branding has on how a company’s actual products are received.
To help you navigate the challenging process of building a sustainable brand for your company, here is a list of common branding blunders to avoid at all costs at HubSpot.com
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- 20 Apr
How to Write a Business Plan: A Step-by-Step Guide
Not all business ideas are good ones. A lot of people have business ideas. It’s whether these ideas are any good that really matters. That’s precisely why, if you intend to actually build a business from your idea, it’s helpful to create a business plan so you can build out your concept in detail. And then prove that it can really work, both logistically and financially.What is a Business Plan?
A business plan is a living document that maps out the details of your business. At its core, a business plan helps you prove to yourself and others whether or not your business idea is worth pursuing. It’s the best way to take a step back, look at your idea holistically. And it can useful to solve issues years down the road. Even before you start getting into the weeds.
Now. to find some very useful tips for writing a business plan, and see an outline of what to include and business plan examples, read the full article at HubSpot.com.
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- 19 Apr
The Decline of Organic Facebook Reach & How to Outsmart the Algorithm
You’ve likely noticed, over the past few years, a fan engagement drop on your Facebook page. This has shown up in how many of your fans have been viewing and interacting with your organic posts. This decline in organic Facebook reach came to a head in 2014, when marketers started picking up on and complaining about the situation.
The two main reasons for the organic reach decline?
First, there’s simply too much content being published on Facebook, making visibility in the News Feed increasingly competitive. Second, Facebook is deliberately trying to show people the content that is most relevant to them, as opposed to surfacing all the content available.
The good news in all of this is that there’s a lot you can do to counteract these changes. To learn how you can improve your Facebook Page’s organic reach, read the full article at HubSpot.com
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- 18 Apr
How to Grow Your Audience on Snapchat
When it comes to Snapchat, you know that it has marketing potential. But, you’re just not sure how to use it. As with any, it’s always a challenge to grow a new social media audience from scratch and to do it well. And unlike Facebook, Instagram, and Twitter, discoverability is a challenge on Snapchat.
And The bad News?
There’s no quick and easy solution to gaining more followers on Snapchat. The good news? It is possible.
Snaplytics provides account management and analytics for brands using Snapchat. And they recently produced a report on how different organizations are using Snapchat. The report reveals insights about how brands are growing Snapchat followings. And it shows exactly how marketers are posting content on the platform and gaining audience growth.
To see how you can use Snapchat for your #MarketingSuccess, read the full article at HubSpot.com
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