- 01 Jun
Happy Customers Are the Biggest Marketing Opportunity of 2018
Today, people – your customers – are more informed than ever before. They have seemingly limitless options at their disposal, and unprecedented clarity into how businesses treat their customers. These changes have translated to a sharp shift in power from business to customer. And this has resulted in dramatically higher customer expectations.
Your customers are less trusting and less patient than they’ve ever been
Potential buyers care less about what you have to say about yourself. They, and more than ever, want to learn about what your customers have to say about you. No matter how good, nothing you can ever write or create will be as trusted, as motivating, or as influential to potential customers than what your current customers have to say about you.
And that’s why Happy Customers Are the Biggest Marketing Opportunity of 2018. And to see how you can leverage that, read the full article at HubSpot.com
- 05 May
A Comprehensive Guide to Local SEO in 2018
by Kelsey Smith
Local search is powerful for small businesses. Why? Because today, four out of five consumers use search to find local information. And that means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers.
In Short, Local SEO is Critical if You Want Your Business to Stay Relevant
Local SEO helps businesses promote their products and services to local prospects and customers. And to thrive in local search, you need to do three things: optimize your Google My Business account, improve your on-page SEO by updating your website, and excel on the Wild Wild Web.
While it might sound overwhelming, it’s entirely feasible to succeed in all three with some patience and perseverance. So read the full article at HubSpot.com and we’ll explore each one in-depth.
- 02 May
What is a Facebook Pixel? [An Easy Guide]
by Clifford Chi
A few months back, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. He announced the social media giant was going to overhaul its algorithm once again. This time, to give users more opportunities to engage with their friends and family and less with brands. This meant a flattening of their organic reach more than ever before.
The Sky is Falling! The Sky is Falling!
As is the typical case with any change, panic ensued. Marketers around the globe were in panic. But, it has turned out that the Facebook pixel is marketing’s best friend. It is extremely powerful because it shows you how successful your Facebook advertising campaigns actually are. And it helps you reach new, relevant audiences.
And, so, if you want to optimize your Facebook advertising strategy, you need to be taking advantage of it. Read on to learn what exactly a Facebook pixel is, its capabilities, and how to create one today at HubSpot.com
- 24 Apr
10 Pro Tips for Running an Effective PR Campaign
A PR campaign can have a long-lasting impact on your brand’s reputation and public image. But it must be well-planned.
An effective PR campaign is more than just a press release
To create a remarkably effective PR campaign, you need to take some big extra steps. When done right, your PR campaign can attract national (and positive) media attention. It can boost sales drastically. And it can create a positive relationship between your company and the public for years to come.
But what is an effective PR campaign? And, how to build one? To help you better understand and how to create success with your next PR campaign, we’ve compiled ten effective tips at HubSpot.com
- 20 Apr
Marketing to Gen Z: What Everyone Over the Age of 30 Ought to Know
Everyone does it. We all filter out things when we are online. And Gen Z, the up-and-coming generation filters everything in the world around them, simply because they have to. And that includes your marketing messages.
There Are Good Assumptions. And There Are Bad Assumptions
For marketing, there are a number of assumptions about Gen Z. And a lot of those assumption are just plain wrong. The world is different now. And if you want to reach Gen Z, you’re going to have to rethink some of your marketing strategies.
Read the full article to explore the various ways you can shift your marketing tactics to appeal to a Gen Z audience at HubSpot.com
- 02 Apr
14 Ways to Get Free Advertising for Your Business
When you work at a small business with a limited budget, there probably isn’t a huge advertising budget. It’s not really possible to shell out $340,000 for a 30-second TV commercial. Or to spend $10,000 for an email marketing campaign.
When Your Budget Dictates How Many People Your Business Can Reach
Surprisingly, there are a lot of free ways to supplement your paid advertising efforts. By incorporating free advertising tactics into your strategy, you can remove some nonessential costs and dedicate your budget to deeper, more longterm plays. In fact, we suggest some of these methods regardless of your budget.
To help you spread the word about your business without breaking the bank, here are 14 ways to get advertising for free. To see them all, read the full article on Ways to Get Free Advertising at HubSpot.com
- 29 Mar
5 Proven Social Media Engagement Strategies for 2018
In the world of social media marketing, the word “engagement” gets thrown around a lot. But few brands actually know how to achieve it. Brands might pursue the low-effort game. They may try to engage with tweeting, ‘gramming, feeding Facebook, and Linkedin-ing updates about products, services, and educational content. However, they see little engagement.
Engagement is Like a Box of Chocolates
But with engagement, you are never really sure of what you are going to get. And, engagement just isn’t easy to produce. You have to be, well, engaging. And, in your business niche, the “like my page” approach probably isn’t going to be effective as you’d like.
However, there are a number of strategies that can be leveraged to help with your social media engagement. To learn 5 ideas that could make you a force to be reckoned with, read the full article at HubSpot.com
- 24 Mar
9 Email Marketing Habits It Pays to Break
by Ellie Burke
Before you break any email marketing habits or best practices, it’s important to first understand why they work. And then, once you’ve mastered basic email content creation, you’ll be in a better position to experiment and test certain components of your strategy.
You Need to Know What Works, and What Doesn’t
In today’s ultra-competitive email landscape, you need to perform tests. You need to be able to find out what drives your specific recipients to open, read, and click. We all recognize the right content and design are necessary components for email success. But running tests will help you understand how to stand out in your readers’ inboxes. And to understand what to test, it’s helpful to revisit your current strategies and consider which email habits might be appropriate to mix up, or break altogether.
There are a number of commonly overlooked email habits you should start breaking and experimenting with to find the best strategy for your company. To learn what they are, how they work and how to break them, read the full article at HubSpot.com
- 06 Mar
Are Webinars Dead? How to Make a Webinar that Works in 2018
It’s 2018, and the way our prospects and customers find and consume content has certainly changed. While it would be great to say that there’s one new, highly optimal content format that all marketers should use for lead generation instead of older formats, it just can’t be said. It’s a little more complicated than that. No, webinars aren’t dead, and neither is the PDF ebook.
The Bar Has Been Set Pretty Low
However, what has changed is a saturation of mediocre PDF ebooks, webinars, and other forms of gated content available online. So while webinars aren’t dead. Now that doesn’t mean marketers should continue running the same, tired playbook.
To see the new Play Book, and learn how to use it, read the full article at HubSpot.com
- 05 Mar
How to Do A/B Testing: A Checklist You’ll Want to Bookmark
When creating landing pages, write email copy, or designing call-to-action buttons, it can be tempting to use intuition. Sometimes it’s just a “feeling” that is used to predict what will make people click and convert. But basing marketing decisions off of a “feeling” can be pretty detrimental to results.
The Magic 8-Ball: “My Sources Say Yes”
Rather than relying on guesses or assumptions to make these decisions, you’re much better off running conversion rate optimization (CRO) tests — sometimes called A/B tests. CRO testing can be very valuable. That’s because different audiences behave, well, differently. Something that works for one company may not necessarily work for another.
But these tests can also be complex. And if you’re not careful, you could make incorrect assumptions about what people like and what makes them click — decisions that could easily misinform other parts of your strategy. So, to learn how to do A/B testing before, during, and after data collection so you can make the best decisions from your results, read the full article at HubSpot.com
- 20 Feb
Your Google Rank Doesn’t Matter Anymore
Back five or six years ago, we had all the information we needed. It was there, all within Google Analytics, and you could get relatively accurate search volume estimates from within Google’s Keyword Tool. However, that changed. Google move to encrypted search. The tools and services we used to that point were rendered less and even ineffective in measuring the impact of organic search on a granular level.
Changes. . . All These Changes
Next was Google’s decision to move search volume estimate within their Keyword Planner tool to show estimates in broad ranges. These changes have forced marketers to adapt their search strategy. Now they need to focus less on individual keywords and shift to a topic-centric content strategy. This is especially true for content sitting at the top of the funnel.
Now, to find out if your Google Rank even matters now, and what you can do about it, read the full article at HubSpot.com
- 31 Jan
How to Use Instagram Insights
It’s no secret. The people over at HubSpot love data. After all, it’s data that helps you understand your audience. It can tell you how they do things, what they prefer, and who they are.
And when it comes to social media, that love for data doesn’t fade
They love analytics and insights. And that’s because analytics and insights can help you measure the impact of your marketing efforts. They help you “see” across different channels to understand if there’s something you need to do differently — like target a different audience, post at a certain time of day, or experiment with a new content format.
And, Instagram Insights are no exception. To see the analytics on this channel that marketers need to know and understand — and how to use them read the full article on HubSpot.com
- 22 Jan
10 Examples of Effective Re-Engagement Emails
by Scott Cohen
A whopping number of emails hit your subscribers’ inboxes each day. With so much competition for attention, it’s inevitable that a percentage of your subscriber list will lose interest in and stop engaging with your email marketing campaigns. It may not seem like a huge deal, but as a great percentage of your list stops engaging, the greater the risk you run of damaging your sender reputation and your email deliverability rates.
So, how can you address this issue?
One way to solve this is by creating special re-engagement emails targeted directly at your “inactive” subscribers. Re-engagement emails can play a vital role in your email lifecycle. As an example, Marketing Sherpa reports that, on average, marketers lose 25% of their email list each year (simply to attrition). Therefore, list retention should be an absolute must for all email marketers.
And to learn how and to see 10 Examples of Effective Re-Engagement Emails, read the full article at HubSpot.com.
- 15 Jan
9 Proven Tactics of a Successful Local Facebook Marketing Strategy
With 2.2 billion active users, it might seem like turning followers into paying customers on Facebook would be easy. At least a few of those users will want what you’re selling … right? Unfortunately, targeting a local market on Facebook is a little more challenging than that.
Local is The New “Orange” . . .
Building a local Facebook marketing strategy is challenging, but extremely rewarding when executed correctly. But, standing out can be especially challenging. And, as a small business, it is an even greater challenge. This, especially when you’re surrounded by hundreds of other businesses all vying for attention.
So, if you want to drive foot traffic, build brand awareness, and increase revenue potential, read the full article at HubSpot.com.
- 10 Jan
How to Create a YouTube Channel for #MarketingSuccess
- Jan 10, 2018
- Demand Generation, Social Media, Social Media Marketing, Video Marketing, YouTube
I probably don’t need to tell you that video content is huge. Today, it accounts for over 74% of all online traffic. And over five billion YouTube videos are watched every single day.
Ready! Set! Whoa . . . wait a minute . . .
And you already know that YouTube is an important content tool. But the question remains, is it really something I can do for my business?
So, if you are ready to start leveraging video for your own business, but not sure how or where to start? Then read the full article at HubSpot.com to learn how to create a YouTube channel that works for your business.
- 18 Nov
8 Proven Ways to Grow Brand Awareness — Fast
by Lisa Toner
Have you noticed that certain brands seem to have just popped up out of nowhere and become overnight successes? For me, I have always wondered how that was possible.
Questions. Questions. So Many Questions
Is it just a matter of having one genius idea that no one else ever thought about? Or is it that these hugely successful companies are started by billionaires who have the money and contacts to create something that the rest of us could only dream of?
As it turns out, the answer to both of those questions is, “No.” All we really need is a bit of creativity. And to see some “overnight” success stories, to see what some brands did to scale their growth in such a short amount of time — as well as what we can learn from them, read the full article at HubSpot.com
- 14 Oct
How to Start a Competitive Analysis: 57 Questions You Need to Ask
- Oct 14, 2017
- #Startup Marketing, Marketing for Small Business, Marketing Strategies, Offer Strategies
Every brand can benefit from regular competitor analysis. By performing a competitor analysis, you’ll be able to identify gaps in the market, develop new products and services, uncover market trends and even market and sell more effectively.
Know Thy Enemy
So, when was the last time you ran a competitive analysis for your brand? Or was the last “analysis” you ran a quick perusal of a competitor’s website. Or simply a “review” of their social media presence?
If you haven’t done a comprehensive analysis, you’re likely missing out on important intelligence that could help your brand grow. So, to help you get started with competitive analysis the right way, we’re breaking down everything you’ll want to look for at HubSpot.com. You can also download a full competitive analysis kit from HubSpot and Alexa.com.
- 12 Oct
The 6-Step Brand Build to Grow Your Business on a Budget
- Oct 12, 2017
- B2B Marketing, B2C Marketing, Brand Marketing, Marketing for Small Business, Marketing Strategies
In marketing, it seems like the word “brand” is used a lot. Everything is either the leading brand, the off-brand, or personal brand. But there’s often confusion around its meaning in business.
What does it entail? Do I need to hire an expert? Branding is expensive, right?
Branding doesn’t have to be expensive. As it turns out, there are some pretty creative ways to brand your business without a ton of cash. And while it can require an investment of time, the ROI won’t go unnoticed. And in some cases, it can actually help you save money, while also growing your business.
So read on at HubSpot.com, and see how you can use the following our six steps as a guide for your brand build.