- 13 Dec
What Is an SRT File, & Why Is It So Important for Video?
Nowadays, subtitles are becoming increasingly common. That’s particularly true as businesses expand their marketing efforts. And when they aim to reach a broader, global market. Additionally, subtitles are often necessary to ensure your video and audio files are as inclusive as possible.
Fortunately, there’s an easy solution to adding subtitles to video — an SRT file. And to ensure your videos are inclusive and easily digestible for any audience, it’s critical you include an option to watch with subtitles.
So how can you do that? Here, we’ll explain what an SRT file is, and how to create and edit one for your marketing videos moving forward at HubSpot.com
- 31 Oct
The AIDA Model: A Proven Framework for Converting Strangers Into Customers
by Clifford Chi
In 1898, Elias St. Elmo Lewis anonymously wrote a column about three advertising principles he found useful throughout his career. Through the years this model matured to become a standard that typically expressed as the acronym, AIDA. And is widely used in the advertising industry. In the digital age, brands have even based their entire marketing strategy on the AIDA model.
But, What is The AIDA Model?
The AIDA model describes the four stages a consumer needs to go through to become a customer. The stages are Attention, Interest, Desire, and Action (AIDA). And during these four stages, your content will ideally attract attention to your brand, generate interest in your product or service. And, even go so far as to stimulate a desire for it, and spur action to try or buy it.
As Proven Formula, it Can Guide Your Content Creation
The AIDA model is a sturdy framework for guiding your audience through the buyer’s journey and spurring them to act. And if you apply it to your content marketing, you’ll be leveraging a proven formula that can consistently engage, persuade, and convert an audience into customers. So to learn how, read the full article at HubSpot.com
- 18 Oct
Why You Should Create Multi-Step Forms and How They Can Increase Conversions
We all know that a multi-step form that requires dozens of field entries can easily become complicated, frustrating and time-consuming for your leads. And, as a result, many will simply not finish the form. And a lead or new customer is needlessly lost.
“A Little Bit of Sugar Makes the Medicine Go Down . . .”
But there is a way to make registration with a multi-step form a positive experience for your website visitors. A well-crafted multi-step form means that more visitors will complete your form with fewer hiccups.
Now, you may be asking yourself how creating more work for your leads by spreading information out across a multi-step form could possibly be a good thing when it comes to user experience — fair question. To see the answer and to learn exactly how you can do this, read the full article at HubSpot.com
- 10 Oct
10 Great Examples of Welcome Emails to Inspire Your Own Strategy
by Erik Devaney
We’ve all heard it before. How important it is for you to make a good first impression. And, as it turns out, the “make a good first impression” principle holds true not only in face-to-face encounters. But it holds in email interactions as well.
Your Second Chance for a Good First Impression
A welcome email is the first impression a company makes with a new customer, blog subscriber, or newsletter subscriber via email. Welcome emails can deliver videos, special offers, a sign-up form, or just a friendly hello to establish a relationship with a new contact.
When you send a welcome email to a new blog or newsletter subscriber, or to a new customer, you’re making a first impression on behalf of your brand. So, to help ensure you’re making the best first impression possible, the people at HubSpot rounded up some examples of standout welcome emails from brands big and small at HubSpot.com
- 28 Sep
The Ultimate Glossary of Social Media Definitions You Should Know
by Carly Stec
For many people, posting a tweet, hash-tagging an Instagram caption is second nature. And sending out an invite for a Facebook event has become common practice. Plus, if you’re experienced, you probably do all three at once.
Things Change Soooo Fast These Days
But with new social media networks and innovative software cropping up almost daily, its hard to keep up. Even seasoned social media users are bound to run into a term or acronym that leaves them thinking, “WTF?” So, for those head-scratching moments, HubSpot has created the ultimate glossary of social media marketing terms.
Whether you’re still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know at HubSpot.com
- 25 Sep
The Ultimate Guide to IGTV
In recent years, we’ve seen the power of video on the internet. After all, Facebook alone gets eight billion average daily views. And YouTube’s video platform has enabled people to become national superstars.
Face It, Video Marketing is Hot
It’s no surprise to hear people often prefer video over other types of online content. And you’ve probably already know of a few options for publishing and promoting long-form video content — like YouTube, or Facebook Live. However, now there’s another option. IGTV. In June 2018, Instagram released its own long-form video feature.
But, where to start? And, how can you use it for your business? To learn how, read the full article at HubSpot.com
- 22 Sep
The Ultimate Guide to Video Marketing
Brands need a video marketing strategy. Now, this idea isn’t new. But, what has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts. And especially important to your social strategy.
Why is This Important?
Well, if you aren’t creating video, you’re likely falling behind. But, don’t fret. For most videos, the more simple and raw it is, the more authentic the content seems. And that’s what really matters to your audience. And besides that, video production is more cost effective than ever. Now you can shoot in high-quality, 4K video with your smartphone.
So, with video getting cheaper and easier than ever, now is the time to make it work for your business. But, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. That’s why we compiled this guide. And to learn everything you need to know about video marketing, read the full guide at HubSpot.com
- 13 Sep
The Ultimate Guide to Viral Campaign Success
In spite of what we may want for our content, there is no guaranteed way to ensure your content goes viral. But there are certain steps you can take to give your marketing campaign the best chance at success.
We All Want Campaigns to go Viral, But . . .
Many marketers hope for a campaign to go viral — meaning it’s recognized, widely-accepted, and influential. And, for something to actually go viral, it needs to be shared over and over again. So, this means you and your company need to share the content first in as many places — and in as many ways — as possible.
But, still, there’s no guaranteed formula. Then, you need to make it easy for your audience to share it as well. And to see how this is done, read the full article at HubSpot.com
- 29 Aug
Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way
On it’s face, outbound lead generation tends to be a disruption based form of prospect contact. And the opposite of that is lead generation that invites, intrigues and entices prospects to make contact. That’s called inbound lead generation.
But, really, what is inbound lead generation?
It’s a solution that can save your business or organization from being that annoying, disruptive cold caller. But, let’s start with defining a lead. And then let’s take a look at what online lead generation is, why you need lead generation, how you qualify someone as a lead, how you generate leads, and why inbound lead generation is much more effective than simply buying leads.
So read the full article at HubSpot.com to learn all about Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way
- 27 Aug
The Ultimate Guide to Marketing Trends in 2018
by Allie Decker
Marketing moves at the speed of light. At least it feels that way when you’re brainstorming a new campaign or strategy. And then, all of a sudden, a new statistic or technology release changes everything.
Ch. . . ch. . . ch . . . Changes . . .
On a yearly, quarterly, and even monthly basis, new trends and techniques pop up. And invariably, it will transform the way we attract, connect with, and market to our audiences.
But simply keeping up with the changes isn’t quite enough. To succeed in this fast-paced marketing world, you have to stay ahead of the game. That’s why the people over at HubSpot created a great guide to help. So, get the full report at HubSpot.com
- 17 Aug
10 Real Estate Social Media Marketing Strategies That’ll Bring in New Business
by Leslie Mann
Most real estate agents have a social media presence. But are they really giving home buyers and sellers what they want? Or what they really need?
Buying or selling a home is an important financial (and emotional) decision. And most people are full of questions when they undertake this endeavor. So that means that your clients want more than just someone with a real estate license. They want an agent who will protect their interests and help them navigate the complexities of property ownership. It’s important that the agent they choose is someone they’ll feel confident having by their side throughout the process.
And that’s where social media comes in
If applied correctly, it can be a great way to open a dialogue, share advice, and forge an ongoing relationship with buyers, sellers, and renters. Here is a handy list of social media do’s and don’ts for real estate agents at HubSpot.com
- 08 Aug
How to Do Keyword Research for SEO: A Beginner’s Guide
by Rachel Leist
Google always manages to keep us on our toes with all the algorithm updates they keep rollin’ out. But, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.
Yep, the need to do keyword research has stayed the same. But, how you actually do it hasn’t. With all of the changes Google has thrown at us and the added techniques and tools that came with those changes means that finding those golden ticket keywords has changed as well.
So, if you are wondering How to Research Keywords for Your SEO Strategy, then read the full article at HubSpot.com
- 07 Aug
Master Online Lead Generation by Reducing Friction
For a lot of us generating leads is a top priority. But, you also know it’s no easy feat to convert visitors into leads. There are a ton of potential blockers that can either distract, prevent, or turn off potential leads from filling out your forms.
So, How Can it be Made Easier?
There is really only one way to overcome these obstacles. And that is to create a lead generation process that’s as frictionless as possible. But, to achieve this, you need to remove all of those distracting, annoying, and confusing obstacles that commonly prevent visitors from converting.
If you want to ensure you’re creating as frictionless a conversion process as possible, then follow these 10 tips from HubSpot.com
- 03 Aug
What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
In spite of what may immediately come to mind when you hear the phrase, guerrilla marketing isn’t some sort of combative form of communication. After all, that would be highly disruptive. And that violates the inbound methodology. In fact, it’s actually a very unconventional form of inbound marketing. It’s unconventional because it raises brand awareness among large audiences, without interrupting them.
When we hear the term “guerrilla marketing,” it’s hard not to think of guerrilla warfare — which makes sense, since that’s where this style of marketing got its name. In the warfare context, guerrilla tactics depend largely on the element of surprise. Think: “Ambushes, sabotage, raids,” according to Creative Guerrilla Marketing.
But how does that translate into the work we do every day? To find out and to see some inspiring examples, read the full article at HubSpot.com
- 30 Jun
The 5 Critical Components of Fantastic Lead-Capture Forms
The lead-capture form is, and should be, the main focus of a lead-capture page. Perhaps better known as a landing page, it is an essential part of your business success. And, the ultimate goal of this page is to get your visitors to fill it out with contact information. And in exchange they will receive something of value, like a piece of content that has value to them.
It’s Impossible to Generate Leads Without a Fantastic Lead-Capture Form – Duh!
But, if you don’t have a form, or that form simply works against your goals, then your efforts and content will be wasted. And because the formatting and design of your lead-capture form has a direct impact on your conversion rates, it’s absolutely critical that you approach them wisely.
There are really only five main components that you need to master in order to have success. So, to learn all of The Five Components of a Lead-Capture Form, read the full article at HubSpot.com
- 29 Jun
The Ultimate Guide to Email Marketing
Can you imagine it? The first marketing email was sent in 1978. And, surprisingly to the senders, it resulted in $13 million in sales. It was that email that kicked off what has become one of the most highly used marketing channels even to this day. But, given its early beginnings, email isn’t as shiny as some newer channels like messaging and social. But it is an effective way to build an owned audience that gets results.
And, no, email isn’t dead. And, email marketing isn’t spam.
Even to this day, email remains one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. It is a tool. And like any tool, if used properly, its and asset to your business. You need to use this tool to build upon an existing relationship with every person on your list by providing relevant, valuable information that will help them take action on their goals.
But, email marketing isn’t just about you, or your company. It’s about your customer. So, to see why email marketing is still one of the most important elements of your marketing strategy and how you can use it responsibly and effectively read the full article at HubSpot.com
- 27 Jun
Selling on Instagram: How to Use Instagram’s Shoppable Posts
by Matt Smith
Selling on Instagram just got a lot easier with the launch of Instagram’s shoppable posts feature. Now, in the past, the only way to connect your followers with your products was through the link in your bio. Or you could use links in Instagram Stories. However, this new feature provides a seamless experience for people to shop products directly from your posts.
This is No Small Matter
Of course, with more than half a billion monthly active users and over half a million advertisers, it was only a matter of time before users could start buying products right from the app!
Ready to get started with selling on Instagram? Want to learn why Your Business Should Be Using Instagram Shoppable Posts? Or how to get started? Here’s everything you need to know about how to create shoppable posts at HubSpot.com
- 16 Jun
This is How Blockchain Could Change Digital Marketing Forever
by Raj Chander
By now you have probably either heard of, or read a story about the explosive disruption that some refer to as the future universal currency. Others consider it a “disgusting…noxious poison.” But, what could elicit such extreme feelings in complete opposite directions? Bitcoin, of course.
It’s Really All About What Makes Cryptocurrency Work?
But the real story of Bitcoin and other forms of digital money isn’t their investment potential. It’s the Blockchain technology that underlies it. Blockchain is, in its simplest form, a method of digital record-keeping that creates a ledger of transactions. But, it is transparent and, most importantly, impossible to tamper with.
But, how could blockchain influence digital marketing?
Many facets of business and communication could be affected by blockchain. But much of the discussion to date has been about its impact on banking and financial transactions. While those two areas alone are significant, blockchain’s impact could go beyond currency and finance to affect marketers of all products and services. To learn exactly how blockchain could Change digital marketing forever, read the full article at HubSpot.com
- 06 Jun
How to Create and Execute a Successful Lead Gen Strategy
by Ryan Lynch
Your audience no longer wants their attention bought. They want it earned. And, this means lead generation strategies need to be revamped across the industry. Plus, those strategies now need to better meet the needs of target markets.
Nobody Said It Would Be Easy
But where to start? Well, the first step in this evolution is to create compelling content. And the second is to use that content to convert visitors into leads. But, of course, this is easier said than done.
The importance of a powerful lead generation strategy cannot be understated. A solid lead gen strategy can mean the difference between success and failure. So it is incredibly important to get it right. And to help you do that, read How to Create and Execute a Successful Lead Gen Strategy at HubSpot.com