Attention, Interest, Desire, Action: Using AIDA for Social Media
by Sarah Green
Most brands today have learned that a social media presence is a key asset of a successful inbound marketing strategy and that targeted cross-channel content distribution brings a better online visibility.
We see, however, that posting more content doesn’t necessarily lead to more engagement. Some 60% of small businesses don’t see any return on investment from their engagement online. So, here is how to attract attention, interest, desire and action by using AIDA for Social Media.
Read the full article at MarketingProfs.com