- 26 May
More than 90% of US Moms Have a Social Media Account
- May 26, 2017
- Dan Hoff
- Demand Generation, Lead Generation, Social Media, Social Media Marketing
The majority of mothers in the US use some type of social networking service. And Facebook has the highest penetration rate among the demographic group.
Moms in the US spend more time on the internet than with either television or radio. And that amounts to 3 hours 31 minutes of usage per day, according to a survey of mothers conducted by Edison Research in January.
And what are they doing once online?
They’re spending a lot of time on social media, research suggests. Some 93% of mothers polled said they used a social networking site or service—up from 88% in 2016.
See all of the data and more insights at eMarketer.com
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