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More than 90% of US Moms Have a Social Media Account

  • More than 90% of US Moms Have a Social Media Account

    from eMarketer.com

     

    Social Media Platforms Used by US Mothers, 2013-2017 (% of respondents)The majority of mothers in the US use some type of social networking service. And Facebook has the highest penetration rate among the demographic group.

     

    Moms in the US spend more time on the internet than with either television or radio. And that amounts to 3 hours 31 minutes of usage per day, according to a survey of mothers conducted by Edison Research in January.

     

    And what are they doing once online?

    They’re spending a lot of time on social media, research suggests. Some 93% of mothers polled said they used a social networking site or service—up from 88% in 2016.

     

    See all of the data and more insights at eMarketer.com

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