Facebook Explores a News Subscription Product

Facebook Explores a News Subscription Product

• Jul 24, 2017
• Dan Hoff
• 0
• Digital Marketing, Facebook, Lead Generation, Marketing Strategies

from eMarketer.com

It’s no secrete that many people look to social media for their news consumption. And that has lead to some interesting conversations and rumors. It seems that Facebook is in early talks with several news publishers to begin testing a paywall for subscription news stories in October.

It It’s on the Web, It Must Be True . . . and Free

Campbell Brown, Facebook’s head of news partnerships, spoke about the social media giant’s plans earlier this week. “One of the things we heard in our initial meetings from many newspapers and digital publishers is that ‘we want a subscription product. We want to be able to see a paywall in Facebook.’ And that is something we’re doing now.”

The initiative comes in response to publisher concerns about consumer consumption of news on social networks. For them, it is a matter of how that can be tapped as a revenue source. They are all looking for new channels for them to build upon to replace the loss of subscriber base in this digital age.

Read the full article at eMarketer.com

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