Are Younger Consumers Over Email?

Are Younger Consumers Over Email?

• Nov 10, 2017
• Dan Hoff
• 0
• Email Marketing, Gen X Marketing, Generational Marketing, Marketing to Millennials, Marketing to Teens

by Ayaz Nanji

As the generations come of age, tastes and habits in the market change. And since email has become one of the core pillars of the modern marketing mix, it is good to know if younger consumers are still ‘in to’ email.

There’s Good News and There’s Bad News . . .  Nope. Only Good News

It seems that for most younger consumers in the United States, their use of email has increased over the past few years. And most expect it to increase even more in the next five years. This was according to recent research from SendGrid and Egg Strategy.

To see a summary of the data and insights, see the full article at MarketingProfs.com

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