Are You Ready for the Changing B2B Customer?

Are You Ready for the Changing B2B Customer?

• Mar 19, 2018
• Dan Hoff
• 0
• B2B Marketing, Conversion Strategies, Digital Marketing

by Beth Negus Viveiros

Marketers today are dealing with a much different B2B customer than in the past. According to a study of Millennial buyers by Merit, 73 percent of 20- to 35-year-olds are involved in making purchasing decisions at their companies. In fact, one-third say that in their department, they are the sole decision maker.

There is a New Generation of B2B Buyers in Town Now

This new generation of B2B customers are digital natives. And that means marketers must adjust their strategies. For one thing, today, you must have a strong online presence to connect with your B2B buyers. That is, if you have any hope to be able to influence their purchasing decisions.

To learn how B2B marketer and sales reps can do better, read the full article on ChiefMarketer.com

Comments are closed.