- 06 Mar
Are Webinars Dead? How to Make a Webinar that Works in 2018
It’s 2018, and the way our prospects and customers find and consume content has certainly changed. While it would be great to say that there’s one new, highly optimal content format that all marketers should use for lead generation instead of older formats, it just can’t be said. It’s a little more complicated than that. No, webinars aren’t dead, and neither is the PDF ebook.
The Bar Has Been Set Pretty Low
However, what has changed is a saturation of mediocre PDF ebooks, webinars, and other forms of gated content available online. So while webinars aren’t dead. Now that doesn’t mean marketers should continue running the same, tired playbook.
To see the new Play Book, and learn how to use it, read the full article at HubSpot.com