An Unusual, But Effective Lead Follow-Up Best Practice

An Unusual, But Effective Lead Follow-Up Best Practice

• Aug 13, 2018
• Dan Hoff
• 0
• Conversion Strategies, Digital Marketing, Email Marketing

by Jeff Molander

Congratulations! You convinced a potential customer to download content from your website. Then another, and another. You developed a list.

Your sales lead follow-up best practice probably even includes a drip email sequence. You send follow-ups enticing prospects to engage. And you “add value.” You educate. And you nurture. So how many conversations with buyers result? Not many in most cases.

But why does this happen? And what can you do instead, if this isn’t working? Here is the post An Unusual, But Effective Lead Follow-Up Best Practice appeared first on TargetMarketing.com

Comments are closed.