- 06 Mar
An Introduction to Persuasive Advertising vs. Informative Advertising
by Clifford Chi
As marketers, we know that if we want to persuade an audience, we need to evoke an emotional response from them. But how do you actually do that? Well, for one, we can use persuasive techniques that emphasise value. Or we can inform and educate them.
But What is a Persuasive Ad? And How Do They Differ From Informative Ads?
Well, recently Clifford Chi, over at HubSpot, took a look at this dicotomy of advertising approaches. He examined six persuasive advertising techniques that you can use right now. Plus, he then looked at three informative advertisement examples. And each of those is surprisingly as compelling as the persuasive advertising examples.
So to learn all about Persuasive Advertising vs. Informative Advertsing, read the full article at HubSpot.com