An Eight-Step Guide to Building Your Marketing Budget

An Eight-Step Guide to Building Your Marketing Budget

• Dec 06, 2017
• Dan Hoff
• 0
• #Startup Marketing, B2B Marketing, B2C Marketing, Marketing for Small Business, Marketing Strategies

by Sam Melnick

It’s that time of year when marketers decide how to allocate their resources. Companies, large and small, begin their processes that will guide their marketing spend throughout the next year. But, how you start your process can have a huge impact on your finished product.

How and Where to Start: Top-Down or Bottom-Up Budgeting Approach?

Generally, there are two types of approaches. Those are top-down and bottom up budgeting. Top-down budgeting is done according to marketing investment and sales targets. However, bottom-up marketing budgeting occurs when individual marketers start the process.

Now, to see how this all works, and for some tips and pointers on the process, read the full article at MarketingProfs.com

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