An Analysis of 912 Million Blog Posts: Length, Link, and Share Trends

An Analysis of 912 Million Blog Posts: Length, Link, and Share Trends

• Jun 03, 2019
• Dan Hoff
• 0
• Blogging Strategies, Content Marketing, Digital Marketing

by Ayaz Nanji

Ever since the advent of content marketing and blogging, the debate has raged. Short- or long-form posts, which should be used? And do longer blog posts tend to garner more backlinks and social shares compared with shorter blog posts? Does a headline length correlate with the popularity of posts? And most importantly, what share of posts generate the bulk of engagement?

Questions, Questions, Questions, So Many Questions.

To find out, Backlinko teamed up with BuzzSumo to analyze [see the original report] more than 912 million blog posts. The researchers examined metrics such as social media shares and backlinks to determine how certain content-related factors correlate with performance.

To see some of the key findings and insights from the analysis, read the full article at MarketingProfs.com

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