A Beginner’s Guide to Publishing on LinkedIn

A Beginner’s Guide to Publishing on LinkedIn

• Mar 22, 2017
• Dan Hoff
• 0
• B2B Marketing, Content Marketing, Lead Generation, Linked In

by Carly Stec

It is always great to have a formula when you want something to come out right. And the great thing about formulas is that they provide us with a starting point.

The More Things Change, . . . The More Different They Become

Now, over the past year or two, you’ve probably noticed something a little different about your LinkedIn notifications. LinkedIn announced in February 2014 that they’d be opening up their publishing platform to the public. And for marketers, this instantly transformed the professional network into a more interesting destination to explore.

Well, while many have seen immense success with the new platform, others have remained on the sidelines. Many were unsure how to break onto the map. And, in all likelihood, they lacked a clear formula for how to approach this unfamiliar territory. So to help resolve this, Carly Stec at HubSpot has put together a guide to publishing on LinkedIn at HubSpot.com

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