- 31 Jul
A B2B Buying Process Timeline Indicates That Vendors Can Engage Buyers Early
For years, we have made assumptions about the state of B2B marketing. Most of these have revolved around the B2B buyer journey map. And the consensus has been that B2B buyers have their own agenda. Plus, they have their own timeline. And, even more critical, they have probably made their buy decision by the time they make first-contact with sales.
Destiny vs. Design is More Than a Theological Discussion
If this is the case, then the role of marketing and sales is little more than a mix of luck and patience. However, this may not be the case. According to a recent Demand Gen Report 2018 B2B Buyers Survey Report [download page], that fully 69% of respondents indicated that they spoke to and engaged with a sales representative from the vendor they selected within the first 3 months of the process.
This is far sooner than previously thought. And yet this is another indicator in a string of recent research that buyers are open to engaging vendors early on. And to see more of the data and additional insights, read the full article at MarketingCharts.com