- 13 Sep
9 Mind-Bending Ways to Use Psychographics in Your Marketing
by Dan Shewan
We know that by itself, consumer demographic data is limited. It tells us nothing about their aspirations. There is no indication of their beliefs. We can’t understand their attitudes. Or do we gain any other subjective psychological measure.
What is psychographics? Why should you care?
This is where psychographics comes in. Psychographics is the study of people’s attitudes and interests. It is often studied in conjunction with demographic data to build more complete profiles of target markets and audiences around attitudes and beliefs.
That’s what makes psychographics so powerful
By combining demographic data with psychographic data, we can build much more complete, sophisticated profiles of consumers. To learn what makes it so valuable and how to use it yourself, read the full article at WordStream.com