- 06 May
9 Highly Reputable Resources for Compelling Marketing Stats
by Bill Faeth
If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. Using accurate data in your original content is powerful way to communicate that you’ve done your research. However, not all statistics are worth citing. Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic.
Your organization’s reputation is built by the information you publish online. As content marketer Britt Brouse points out, it’s crucial to become something of a “data authority” in your niche. You need to know who’s publishing the most accurate and up-to-date information, so you can cite it accordingly. To help you get a leg up on creating content that will help you establish thought leadership, I’ve compiled a list of 9 of the most reputable and reliable resources for fresh marketing statistics. Use these sources for insight discovery, professional education, and adding some intellectual weight to your content marketing: