- 24 Mar
9 Email Marketing Habits It Pays to Break
by Ellie Burke
Before you break any email marketing habits or best practices, it’s important to first understand why they work. And then, once you’ve mastered basic email content creation, you’ll be in a better position to experiment and test certain components of your strategy.
You Need to Know What Works, and What Doesn’t
In today’s ultra-competitive email landscape, you need to perform tests. You need to be able to find out what drives your specific recipients to open, read, and click. We all recognize the right content and design are necessary components for email success. But running tests will help you understand how to stand out in your readers’ inboxes. And to understand what to test, it’s helpful to revisit your current strategies and consider which email habits might be appropriate to mix up, or break altogether.
There are a number of commonly overlooked email habits you should start breaking and experimenting with to find the best strategy for your company. To learn what they are, how they work and how to break them, read the full article at HubSpot.com